One Domain or Many?

I would definitely recommend you to create different domain names for each product you want to market.

The reason is because by having a different domain name for each product you allow your customers to have that ONE clear image in their mind of what your product is about and what it will do for them.

For example, one of internet marketing's top business gurus, Eben Pagan, has created a number of multi-million dollar products.

And for each one, he's created different domain names such as GetAltitude.com, Ignition.com, Wakeupproductive.com, GuruMastermind.com. Thus, for each product, he creates a new domain name.

However, if you decide to create products within ONE niche then I would suggest you create just ONE domain name and adding different sub domains for each product you create for that niche.

A great example would be, once again, Eben Pagan, who started off his successful journey by creating an eBook in the dating niche, with the alias, David Deangelo.

In those initial stages of his online marketing career, he saw tons of relationship books/products, but virtually no information on how to improve your dating, specifically focusing on men. So, he went into this niche and came up with the domain name "www.DoubleYourDating.com".

Soon after he discovered the demand for many different products within the dating niche. So, he created those products and used sub-domains under the main domain, "www.doubleyourdating.com."

Therefore, if you want to create products in different niches then I advise you to create different unique domain names. But, if you want to focus on one niche and realize a demand for different products within that same niche then definitely use one main domain name and have sub-domains for the different products you create.

Hope this helps.

Sonam

Hi,

That makes sense for sure. I checked out those websites of Eben Pagan and you can definately see that he focuses on building his lists but does so in a niche that isnt too narrow.

As for the ebook, if it does turn out to be quite sucessful its always possible to turn that into a brand itself. A part of me likes the idea of an entire website for an ebook but from what I have read, if it is too distracting then the conversion rates will be low. As a result, I will definately go for a squeeze page.

Do you guys know how many keywords are usually utilized in the average squeeze page?

Antony.

If it's a competitive niche, then multiple domains. Not-so competitive then, one main domain. But I could be wrong.

Awesome question and a great answer from sonamlama.
i'm new here and I was wondering how you thank someone for their post as I'd like to thank both of you guys.

cheers
Terry

One domain is easier to promote. But multiple domains may help in SEO for different niches.

Hi,

All good advice but I must say that you might want to sell one part of your online business later on and then it will be better to have different domains...

My 2 cents...

Cheers

Jute

I use a different domain for each product. I prefer to target my domain name to my main keywords.

The bigger your net, the more fish you catch

Multiple domains, per keyword.

One site, one keyword, one offer.

I wouldn't put all your eggs in one basket with a single domain. Spread the risk. May take more time and effort but is a good insurance policy.

Will the eBooks be related or not?

And, by related, I don't necessarily mean the same niche. They could be sold under a single brand name, for example. Ordinarily, you might not have an eBook on wine tasting and on skateboarding on the same site, but if you were building a brand like "Wine Tasting for Dummies" or "Skateboarding for Dummies", then you just might.

Of course, you could have them grouped on your main website, but also give each an individual website and sales page.

Sometimes I think that giving each product its own website is more of a knee-jerk reaction by many marketers rather than something they've actually given any thought or done any testing on. Everyone else does it, so it must be good, no? No.

And, having a niche specific domain name isn't necessarily all it's cracked up to be. More factors go into SEO than just the domain name.

What do you personally want to focus on? Will you be doing everything yourself?

Having a bunch of domains may spread a wide net, but if someone isn't there holding the corners of the net, it's not going to be as effective as it could be. You could end up spreading yourself too thin trying to promote a dozen websites as opposed to just one.

If you outsource, you may have a wider variety of options, so you can focus on what you do best and let others handle the rest.

Whether you go with a single domain or several, the best thing is to develop a sound strategy from the get-go, and develop a plan and then follow that plan. Don't stop halfway and switch methodologies. Figure out a solid plan now and stick with it.

McmahanUSA - good luck with that, I know many websites have had a lot of success by doing that, however it isnt necessary for most people. Let us know how it turns out.

I would initially create one domain per book for starters. Then later on after each of the sites are generating enough traffic and sales. You can start to focus them all into one as a plr store. This would now generate you 2 separate streams of income from the same exact book.

Well I know it's been said before but I would diffently go with seperate domain names and seperate squeeze pages as well.

At least you can email all your lists at the same time when you do a broadcast and with all the great automation tools out there now, marketing isn't nearly as time consuming

Just do PPC for the product name on low competition (or even high competiton) products. At least you know the people clicking are actually LOOKING for the product. Not sure how effective it is anymore though!