Make Money With Clickbank -- how do you know which products will be profitable for you?

12 replies
Hey Guys!

This thread is really for anyone who is new to internet marketing and wants to understand how to choose the most profitable products from the Clickbank marketplace to promote and make money.

Taking this time to educate yourself and learn the skills to choose profitable products to promote from Clickbank will save you from countless hours of wasted time, effort and money promoting products that just don't sell.

Trust me, I would know, since I myself have wasted many, many hours of my time, effort, and money.

Okay, so let’s dive in…

First off I would like to begin by asking you this simple question…

Do you know how to choose a product from the Clickbank market place that you know will be profitable?...

Well, if your answer was, “No”, don’t get angry or upset. We’ve all been in your position before starting our internet marketing careers.

You see, when it comes to choosing profitable Clickbank products it is a good idea to have a checklist that you can refer to whenever you’re deciding if a product is going to be profitable for you or even worth your time and effort.

The top three things you should look at are the Gravity score, the salesletter, and the commission rate.

1. The Gravity Score:

What exactly is Clickbank gravity?

This is a question that continues to baffle most newcomers and beginners.

According to Clickbank, the gravity score is:

The number of distinct affiliates who earned a commission by referring a paying customer to the vendor's products.

This is a weighted sum and not an actual total. For each affiliate paid in the last eight weeks they add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

It doesn't actually have anything to do with the total amount of sales that have been made for a particular product.

To put it more simply, a high gravity score indicates that affiliate marketers are earning plenty of commissions on sales from the product.

A low gravity indicates that there haven't been many sales for the product at all.

So as you can see the actual gravity of a product is an important indicator of how successful a product is selling.

Then again, there are lots of extremely valuable products on Clickbank that have a far lower gravity score with less competition.

Of course the choice is completely up to you, but I recommend that you keep your product choices limited to ones with a gravity of 20 or higher. Because most products below that just won't make any money for you no matter how much you promote them.

2. The salesletter

The effectiveness of the salesletter to convert visitors into customers will have a big impact on the amount of commissions that you make by promoting the product.

That is why you should take some time and evaluate the salesletter of the product's that you are thinking about promoting. Just because the product has a high gravity score doesn't mean that it will convert into sales for you.

Have a look at the salesletter and determine whether or not you think the product will sell well for you.

Keep in mind that this is the website that you will be sending your subscribers and customers to and it will impact your business in more ways than one.

3. The commission rate

As an affiliate, you should try to find products that offer a commission of at least $20 per sale.

Anything below that amount usually isn't worth your time and effort to promote heavily.

Especially if you are planning on spending advertising dollars to promote it. While there are exceptions to this rule depending on what market you are in, it is a good guideline to follow.

Keep in mind that it will take just as much effort to market a low priced product as it will to market a higher priced product.

You will find products in the Clickbank marketplace that range anywhere from a few dollars to hundreds of dollars.

The key is to find one that meets your criteria and fits well into your overall marketing strategy.

I hope this may help a few here - as this confused me TONS when I began - and it took me MONTHS (literally) to finally understand!!! But then again it does take me a bit of time to understand things that often turn out to be so simple in the end (yea...that's just my luck!).

Kindest,

Sonam
#clickbank #clickbank affiliate #clickbank make money #make #make money #money #products #profitable #top affiliate programs
  • Profile picture of the author Jesus Perez
    Watch out with gravity. It can be artificially inflated. Also, it' not a terribly bad idea to check out the trial/premium service at CBENGINE - Top ClickBank Marketplace Website! to see refund rates. This could impact your reputation.
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    • Profile picture of the author Fazal Mayar
      Thanks a lot for the useful info. I'm promoting popular products (sorting) in the marketplace. I think that's a huge mistake since there is a lot of competition. However, when there is a product launch, it's good to try to promote the product (with SEO) because the competition hasn't been established yet.
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      Blogger at RicherOrNot.com (Make Money online blog but also promoting ethical internet marketing)

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  • Profile picture of the author Alexa Smith
    Banned
    With apologies indeed for striking such a contentious note, Sonam, like many other full-time professional Clickbank affiliates, I'm sure, I actually disagree pretty strongly with some of your points, I'm afraid.

    Originally Posted by sonamlama View Post

    a high gravity score indicates that affiliate marketers are earning plenty of commissions on sales from the product. A low gravity indicates that there haven't been many sales for the product at all.
    This isn't right at all, honestly: if a product has a small number of affiliates each making hundreds or even thousands of sales, its gravity can easily be in single figures. I am myself an affiliate for two such products, and they're not nearly as unusual as many people mistakenly assume. Some huge sellers have single figure gravities: this is just incontrovertible fact.

    By contrast, many very high gravity products have extremely low conversion-rates and a huge number of affiliates each struggling to sell one or two copies before abandoning the product, while hundreds more affiliates, attracted by the high and rising gravity, make exactly the same mistake and join in, producing a self-fulfilling prophecy for the naive, a highly inflated gravity figure, and very few sales-per-affiliate indeed.

    Gravity simply doesn't measure the number of sales; nor does it purport to.

    For anyone confused, gravity's explained in this post and in more than a dozen other, recent threads.

    Originally Posted by sonamlama View Post

    A low gravity indicates that there haven't been many sales for the product at all.
    It just doesn't. This is just incorrect, as explained in detail in countless threads here, such as this one, this one, this one, this one, and this one! Sorry.

    Originally Posted by sonamlama View Post

    the actual gravity of a product is an important indicator of how successful a product is selling.
    It simply isn't. This is just factually wrong: it isn't an indicator of it at all, let alone an "important" one. That just isn't what gravity measures, and often the exact opposite can be true. Sorry!

    Moving now from fact to opinion, my own product-selection criteria, which have done me very well, are radically different from yours, Soman, and are listed in this thread.
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    • Profile picture of the author Will Edwards
      Originally Posted by Alexa Smith View Post

      With apologies indeed for striking such a contentious note, Sonam, like many other full-time professional Clickbank affiliates, I'm sure, I actually disagree pretty strongly with some of your points, I'm afraid.
      Here's a good definition ...

      Gravity: A measure of how severely Alexa disagrees with you. (lol)

      Just Joking, of course.

      Will
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      • Profile picture of the author Tommy Perez
        I think the profitability of a product ultimately boils down to how you choose to market them.

        For example...If I were to market something through PPC...I would get results faster...but my profit levels will be lower (due to increasing CPC etc).

        If on the other hand, I chose the free traffic route...I would get much higher profit levels assuming the same conversion rate - but results would take longer.

        Therefore, YOU need to decide how you want to promote your product...and through TESTING - can you accurately ascertain a true profit level.
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      • Profile picture of the author Cataclysm1987
        Taking up what Alexa said about gravity, it is a bit more complex than this.

        I look at gravity as two parts:

        1. Market Size. A high gravity means many active affiliate with different sales tactics all converting the product to some extent. Since there are many affiliates, there are many customers.

        This is very much double edged. A very high gravity product likely has hundreds or even thousands of active affiliates, although this number can be inflated by self referrals.

        2. Convertability and sales trend. This is indicated by a product that has what I refer to as a healthy gravity. Healthy means it maintains its position well, so you never see it dip dramatically even though sometimes it might go down at certain points.

        You should never see a gravity go down to zero, ever, and you shouldn't see it dip past a certain point. If you see it maintain well within a specific range, that means it has active affiliates who are converting consistently. If you see it dropping suddenly or in a significant downward trend, this might be a product that has been surrounded by hype and dishonest selling techniques. Avoid these.

        My best advice for new Clickbank affiliates would be find the consistent gravity products. I wouldn't advise going for single affiliate products as the reality is a niche with no competition is usually not that profitable, but on the other hand, going after the latest Mike Jones product won't get you very fat either.

        Find a product with a consistent gravity between 20 and 100, and a low refund rate. You can find all this out from cbengine.

        Hope that helps.
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  • Profile picture of the author Tom Byrde
    There definitely are some great selling products with low gravity. Perhaps you just have to test them out, and answer these questions for yourself.
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  • Profile picture of the author RentItNow
    I also look at their over-all design. If they have not spent the money on a decently designed site, they are either A not making the money or B not spending the money they make to improve their product. Either way, I don't want to be part of it.

    Sometimes I do a test, I email their customer support and ask a simple question about the product. If they get back to me fast with a decent answer, I know they are servicing their customers well and will stay in business. That's something I want to be part of as an Affiliate Marketer.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author hmigroupllc
    Gravity, gravity, gravity. The fake indicator.

    I made the mistake -- just once -- of promoting a product without having used it. I based the decision on previous products by the same person, and the high gravity of the current product.

    The gravity was well over 100. Everyone was promoting it.

    The product sucked. It ultimately had lots of refunds.

    The gravity was driven artificially high by tons of marketers promoting it, and making sales up front based on the product creators recent reputation, and a hyped up sales video that turned out to be a borderline, outright lie.

    Tons of people lost tons of paying subscribers for their error.

    I tell this story because it hasn't happened just once. There are a number of recent products that have had the same initial high volume, high gravity, and turned out to be a dud. I was lucky, that I stayed out.

    I suggest, if you really want to back a product, you buy it and find out what's in it.

    Numbers like gravity don't even come close to telling the real value. If a sales page is weak, then pre-sell it with your own inside knowledge.

    Yours and my reputation in our business depends on us knowing what we are telling our customers to buy.

    It isn't like a Walmart where the manager of the store doesn't have a clue as to what products are in his store. You aren't given that kind of "pass" online by your subscribers.

    I highly recommend you go way past "gravity" when picking your products. In fact, I'd say, quit being stuck on Clickbank. There are tons of other affiliate providers with much better products. Do a little research.

    Have a great day

    Wayne Sharer
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    How Start a Flow of Quality Website Traffic You Can't Stop
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  • Profile picture of the author A Bary
    Originally Posted by Chris Kent View Post

    Hilariously bad advice. Sorry, but I have to call you out on this and intervene when misinformation is spread. Nothing personal, I just don't want people to get the wrong impression.
    Because the OP advice is copied - word by word - from one of those 2007-2008 DJK type guides, unfortunately, I can't recall which one of them right now...but the words are exactly the same I read them before, the same exact B.S. newbies burn money for...

    A. Bary
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  • Profile picture of the author Bill_Z
    RE: gravity. It means nothing. The gravity for one of my products is 15. I have a handful of affiliates that routinely have $100+ days. And I have more that don't make any money at all. What Chris Kent said is right on the money.
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