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Fladlien & single opt-in vs double opt-in

by tsgeric
7 replies
I just wanted to get everyone's thoughts on a certain topic.

Double opt-in is the current standard for adding people (or having them add themselves) to your Autoresponder. This is of course in response to past perceived consumer abuse by unreputable or unethical people (who might send you spam email that you did not ask to receive).

Jason Fladlien says in one of his videos that he prefers single opt-in. One of the reasons he gives is that, in a scenario where they give their info and you would send them an email asking them to click a link to confirm they signed up, this would interrupt the flow you have them in - they might check their email only much later, and later forget why they cared.

Is double opt-in really the necessary standard, or is single opt-in pretty much okay too. Obviously Jason Fladlien is a successful marketer and this does not seem to have caused any problems for him.

Your thoughts? :confused:
#double #double opt-in #fladlien #optin #single #single opt-in
  • Profile picture of the author rondo
    This topic has been discussed a lot lately:

    http://www.warriorforum.com/main-int...pt-better.html

    http://www.warriorforum.com/main-int...ingle-opt.html


    Andrew
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    • Profile picture of the author woonkiat
      Hi,
      I think single opt-in is still better in order to capitalisedon the immediate action taken, but that"s just me!
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  • Profile picture of the author Matt MacPherson
    I use single opt in and I have almost zero spam complaints. So +1 for single opt in.

    Just make sure to use common sense. Send out information they are interested in, don't promote to them all the time and generally make sure they are better off after becoming your subscriber.

    Not even double opt in can save you if you abuse your list.

    Cheers,
    Matt
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  • Profile picture of the author GR Marketing
    I use single opt-in as well. I've never had any problems with spam compliants.

    As long as you are sending relevant content that helps your list they won't complain.

    If you are sending out constant affiliate offers and JV promotions without adding any value what-so-ever to your prospects life, that's called spamming, so don't be surprised when you get spam complaints.

    It's pretty obvious
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    • Profile picture of the author Alexa Smith
      Banned
      This discussion goes on for ever, and starts off afresh at least once a week, it seems! Understandably, I suppose ...

      For me, it's niche dependent. I have some single opt-in lists and some confirmed opt-in.
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  • Profile picture of the author James Foster
    I agree with Alexa. I consider it niche specific. In the IM niche we're all pretty savvy to opt in lists and double/single opt-ins.... so we really don't care as much (or at least are more excepting of winding up on yet another marketers list).
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  • Profile picture of the author tsgeric
    Thanks all for your comments. Thanks @Rondo for the links and @JamesFoster for pointing out how people in the IM world are pretty accustomed to the list membership dynamics, but people in other niches might not be.
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