Help - Rank Content or Pitch Pages?

by momo3
3 replies
I have a number of salespages that rank high in google, and I am about to bring them up to the very top.

But I kind of feel that maybe I should swap out the salespages and replace them with "useful but incomplete" killer content. Basically many 500 word articles that have super good info. I could also run PPC campaigns to these specific pages.

So when someone looks up the info on google, they are not greeted with an annoying direct response pitch-page, and instead, they see a nice article that gives them info that is very good but entices them to click a link at the bottom, which then leads them to a salespage.

I also feel like google doesn't like salespages, because google wants to provide content and not salespitches. So I feel the bouncerate has to be much hires on a sales page.....

But on the flip-side, perhaps a sales page is the best move because it is your one shot to get the prospect.... and if they go to content they have to go thru more steps to give you their money.......

Thoughts?
#content #pages #pitch #rank

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