Exit Pops
I ask because I read an interesting article on the death of preroll video ads and how they have a staggering abandonment rate. One tends to assume preroll works because it's everywhere, but the numbers tell another story.
I find exit pops annoying as hell, especially when you're just trying to leave and click the wrong option and get stuck in another sales page with another exit pop and on and on...
Anyhow, I'd love to see the actual research supporting their existence. If you don't have anything formal, have you tried split testing it on your own sites? What were the results?
Go into enough detail and you may have a whitepaper on your hands...
I'm an online marketer and mortgage loan officer.
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