Pricing a product

by E. Brian Rose 46 replies
I am trying to get a feel for what you would pay for something like this...

-----------------------

60 MINUTE POWERFUL VIDEO REVEALS NOTHING

Let me show you exactly what I did to create this incredible video. I have worked a total of 3,600 seconds creating a video that shows me creating this video.

What is in the video?


I will teach you mind-blowing techniques on how to stare at a webcam for one hour. You will be amazed at the powerful tactics that I use to produce this video.

These tactics include:

· Different facial expressions!
· I sometimes take my hat off and put it back on!
· About 30 minutes in, I walk away from the camera to go pee!
· How I swat a fly away, not once, but twice!

I don’t just tell you how to make a video like this…
I actually show you!


Here is an actual screen shot from the video that you will receive:




This video regularly sells for $99, but today, I will be sharing it with you for just $???

----------------------

That's the part that I am stuck on. I can't come up with a good price. Any help would be appreciated.






.
#main internet marketing discussion forum #pricing #product
  • Profile picture of the author Cash37
    Is this serious?
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  • Profile picture of the author Scott Kennedy
    $47 is always a good price. Or you can go $27 if you want the ultra-unrealistic price drop, just be sure to draw a line across the figure on your actual sales page
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  • Profile picture of the author TPFLegionaire
    if only you could find a way to put that video on google news...you'd be rich!
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    • Profile picture of the author buslead
      Originally Posted by TPFLegionaire View Post

      if only you could find a way to put that video on google news...you'd be rich!
      This may be a silly question but Can you advise me why link with google news is so worth while/benefitial
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      • Profile picture of the author E. Brian Rose
        Originally Posted by buslead View Post

        This may be a silly question but Can you advise me why link with google news is so worth while/benefitial
        Take a moment to not be so serious. It does the mind good.
        His news post was a joke, as is this thread.
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  • Profile picture of the author scrofford
    E.Brian Rose you are goofy! LOL
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  • Profile picture of the author RichardCB
    The smart move is $36.99 right now. After a few power post on youtube make it $59.99. The age old pre/post youtube pricing plan. Never fails!
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  • Profile picture of the author evanlambda
    This practically sells itself. Don't sell yourself short, at least $299 for this kind of useful information.
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    • Profile picture of the author Dan C. Rinnert
      The only thing that appears to be of any practical use in this video is the fly swatting.

      And not so much the actual swatting, but how you attracted the fly to the filming area.

      Not just once, but twice.

      That's the kind of thing that people will pay to learn.

      There are plenty of people with pet frogs, anoles, praying mantids, etc. that would like to learn a reliable way of attracting flies. It'll save them money buying crickets at the pet store.

      And if you can show how to train the flies to fly right into the cages of these beloved pets, well, you can double your asking price right there.

      But it must come with a solid guarantee because there are many slick fly hypnotists out there just taking people's money and not teaching them any useful tricks. The poor saps end up being out ten bucks and sitting in their backyards holding a half-pound of rancid ground chuck in one hand and a butterfly net in the other.

      They end up with smelly hands, sticky nets and neighbors that won't speak to them anymore, but no flies.

      If your video can help these people, I think you may be on to something. This is a mighty large niche in a small niche-space. You could make tens of dollars off of this.

      I'd suggest an opening price of $19.95 and see how things go.
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  • Profile picture of the author jacktackett
    I suggest $42, since 42 is always the answer.

    That and moving this to offtopic....

    cheers,
    --Jack
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    Mega Monster WSO for KimW http://ow.ly/4JdHm


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  • Profile picture of the author KEKilpatrick
    Do customers get resale rights with this? Or is that part of the upsell?
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    “Until the 20th century, reality was everything humans could touch, smell, see and hear. Since the initial publication of the charged electromagnetic spectrum, humans learned that what they can touch, smell, see, and hear…is less than one millionth of reality”

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  • Profile picture of the author Michael Oksa
    This video regularly sells for $99, but today, I will be sharing it with you for just the cost of a signed, blank check. That's right! Only I know the true worth of these videos, and I wouldn't want you to feel any guilt about paying me too little. Just send me the blank check, with your legal signature, and I will take care of the rest. Very simple. Very easy.


    THEN....

    Your next video is...


    Watch me make as much money as I want by getting people to send me blank checks. ANYBODY can do this!!!


    ~M~
    Signature

    "Ich bin en fuego!"
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  • Profile picture of the author Derek S
    You could create a powerful buyers list from this product... If they buy this, they will truly buy anything and your set for life lol

    The only way I see this selling is if Frank Kern's name was attached to it OR it was Andys's Video Boss Version #0.05 lol
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  • Profile picture of the author tryinhere
    Keyword - boring video
    Global Monthly Searches - 8100
    Estimated Avg. CPC - A$0.09
    Local Monthly Searches - 2900

    Given the video does get some decent search and with some tricked up advertising / the global online share market values a boring video @ .09c

    allowing for a guesstimate conversion rate of 2% (.09 * 50 = 4.50) and then allowing for a 100% return on your product we can value it in the $9 range as its best price point.

    Best Boring Video Exposed
    Learn 2 remove your hat & swat flys
    So boring you forget you need 2 pee
    BoringPeeps.com/60MinutePowerBordom
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    • Profile picture of the author E. Brian Rose
      Originally Posted by tryinhere View Post

      Keyword - boring video
      Global Monthly Searches - 8100
      Estimated Avg. CPC - A$0.09
      Local Monthly Searches - 2900

      Given the video does get some decent search and with some tricked up advertising / the global online share market values a boring video @ .09c

      allowing for a guesstimate conversion rate of 2% (.09 * 50 = 4.50) and then allowing for a 100% return on your product we can value it in the $9 range as its best price point.

      Best Boring Video Exposed
      Learn 2 remove your hat & swat flys
      So boring you forget you need 2 pee
      BoringPeeps.com/60MinutePowerBordom

      DING!!! WE HAVE A WINNER!
      Signature
      My New Video Series is Free (for now)
      Crazy good marketing tips from the founder of JVZoo.
      Get EBR 365 Now!
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      • Profile picture of the author CDarklock
        Originally Posted by E. Brian Rose View Post

        DING!!! WE HAVE A WINNER!
        This is where one of my websites gets the majority of its traffic.




        Sometimes I just want to cry.
        Signature
        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Paul Hancox
    Split test your sales letter.

    One with your face. One with mine.

    I think we ALL know who would win.

    But you should still split test.
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  • Profile picture of the author E. Brian Rose
    I'm thinking that I should offer a bonus. Maybe a free sponge or something like that.
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    My New Video Series is Free (for now)
    Crazy good marketing tips from the founder of JVZoo.
    Get EBR 365 Now!
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    • Profile picture of the author CDarklock
      Originally Posted by E. Brian Rose View Post

      I'm thinking that I should offer a bonus. Maybe a free sponge or something like that.
      Make sure you tell them how expensive that sponge is! And talk up the features: "Cellulose Spill Reduction Pad (retail value $47)"
      Signature
      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Michael Mayo
    I would through in something they will want such as a special flyswatter that
    catches flys rather than killing them.

    You know pets like to play with their prey prior to eating them. Make it fun
    for the whole family and you'll have a winner!

    Have a Great Day!
    Michael
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    • Profile picture of the author maesil
      Originally Posted by Michael Mayo View Post

      I would through in something they will want such as a special flyswatter that
      catches flys rather than killing them.

      You know pets like to play with their prey prior to eating them. Make it fun
      for the whole family and you'll have a winner!

      Have a Great Day!
      Michael
      The obvious answer to the thread's question is - as much as you can get.
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  • Profile picture of the author ThomKenton
    I recommend $33.33 (the three's will blur together and distract the buyer). Scary thing is that I bet Frank Kern could sell the exact video you describe and people would still pay $$.
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  • Profile picture of the author Kevin_Hutto
    All I could think was PLR... :-)
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  • Profile picture of the author Justin Quick
    That guy in the photo above looks like the guy that was in Paris Hilton's famous video. I wonder if he knows her.


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    • Profile picture of the author Michael Oksa
      Originally Posted by Justin Quick View Post

      That guy in the photo above looks like the guy that was in Paris Hilton's famous video. I wonder if he knows her.


      Do you mean that in the archaic or modern sense?

      ~M~
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      "Ich bin en fuego!"
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  • Profile picture of the author square1services
    Hmmm.. I would go with $47.00 and throw in the bonuses "72 ways to swat flys" and "facial expressions hidden secrets exposed". Can I be a JV partner please. I could have this out to my list in an hour! I could use a bit of coin this weekend.

    Best of Luck!
    Signature

    Give a man a fish, Feed him for a day.
    Teach a man a fish, And you never get to "upsell" him to steak, potatoes, vegetables, desert, wine, silverware, dishes, tables, chairs, flooring, paint, housing, landscaping, lawn service, driveways, cars, trucks, boats, insurance, etc..

    Duh!!! SELL him the fish!

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  • Profile picture of the author square1services
    Is that flys or flies? Darn that dictionary.. It should be "flies" ... Ok.. back to copywriting class I go.

    I know return you to your regularly schedule life... re-joined already in progress.
    Signature

    Give a man a fish, Feed him for a day.
    Teach a man a fish, And you never get to "upsell" him to steak, potatoes, vegetables, desert, wine, silverware, dishes, tables, chairs, flooring, paint, housing, landscaping, lawn service, driveways, cars, trucks, boats, insurance, etc..

    Duh!!! SELL him the fish!

    {{ DiscussionBoard.errors[2672749].message }}
    • Profile picture of the author Lance K
      If the audio quality of you going pee is good, go with $97. If not, go with a $47 "scratch 'n' dent" sale.
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
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  • Profile picture of the author Luke McCormack
    The price of a happy meal
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  • Profile picture of the author zulfnore
    Make a teaser video and put it on YouTube then follow it up with an edited version on your site and offer it at a huge discount of only $27.00 (with $97 striked through).

    Once you have the buyers drawn in with their wallets/cards in hand offer them an upsell of the full unedited, uncensored with director's choice cuts version for $297 with $997 striked through

    There now you have a business in a box
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  • Profile picture of the author ItsDubC
    Turn this into a continuity program by filming an on-going series of monthly videos showing you doing nothing in various settings with different hats. Charge your subscribers $12.34 monthly and upsell them on the transcript for each month's video
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    • Profile picture of the author E. Brian Rose
      Originally Posted by ItsDubC View Post

      upsell them on the transcript for each month's video
      The transcript idea is great. If they order the transcript, I could just send them nothing.
      Signature
      My New Video Series is Free (for now)
      Crazy good marketing tips from the founder of JVZoo.
      Get EBR 365 Now!
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    • Profile picture of the author E. Brian Rose
      Originally Posted by ItsDubC View Post

      Turn this into a continuity program by filming an on-going series of monthly videos showing you doing nothing in various settings with different hats. Charge your subscribers $12.34 monthly and upsell them on the transcript for each month's video
      I just finished my fourteenth video in the series. We launch next week!
      Signature
      My New Video Series is Free (for now)
      Crazy good marketing tips from the founder of JVZoo.
      Get EBR 365 Now!
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    • Profile picture of the author Tony Marriott
      Originally Posted by ItsDubC View Post

      Turn this into a continuity program by filming an on-going series of monthly videos showing you doing nothing in various settings with different hats. Charge your subscribers $12.34 monthly and upsell them on the transcript for each month's video
      There are some great ideas and advice going on in this thread that are easily transportable to other products and niches. This is educational gold.

      For me the hats are a fantastic idea. Worth the price of the product alone.
      {{ DiscussionBoard.errors[4890378].message }}
      • Profile picture of the author Silent Warrior
        I'm on E's list and I'm just randomly finding this thread. I thought he was the type to send his list useful products and ideas. I thought he was a champion for the little guy. Why didn't he let us know first? This is a truly groundbreaking, life changing, amazing business opportunity system. This is a push button game changer. I thought E. Brian Rose was the one person who could finally change my life.

        Oh well. Back to placing tiny little ads in the classifieds.
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  • Profile picture of the author WebPen
    Can I have a review copy?
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  • Profile picture of the author Tonylee93
    Good luck with sales!! I would love to promote it for you! just to help you out! add me on facebook or google plus!
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  • Profile picture of the author Jon Patrick
    I think this should be a rebill with a free trial period... I just might forget to cancel.
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  • Profile picture of the author nicholasb
    make it an $8,000 four week live tele class
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  • Profile picture of the author Steve McBride
    I accidentally bought seven before I realized it was a joke. This is kind of embarrassing, but I need my life savings back. AWKwaaaaaard...
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  • Profile picture of the author HollyK
    [DELETED]
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