Why most newbie marketerers "FAIL" [Rant]

by gareth
2 replies
I know why newbies fail. I have failed for the same reason. Finally I have seen the light.

I think most that enter the arena of internet marketing will fail. They will try a miriad of techniques and eventually give up. When you attend a marketing seminar in this industry most attendee's in that seminar will fail.

Its all about attitude. If somebody walked up to you in the street and shoved 10 $100 notes in your hand would you see $1000.00 or would you see a pile of stupid paper ?

Most of us believe we are failures so we see the stupid paper not the $1000.00.

Well all of those failing newbies have the money in their hands and don't see it. I had the money in my hand for 5 years before I finally saw it.

Please let me explain. Let me shine the light in your eyes.

This industry is all about advertising and nothing else. Its an advertising business. You are now in "Advertising", congradulations, welcome.

So we are all internet marketers and build websites, write articles, create products and do a thousand other things. Have you ever built a website by hand, from scratch that actually "lost" money ?

Its quite hard to make a site that gets zero traffic and does not cover the $7 domain fee. Personally even as a self percieved failure I had never made a non-profitable website. That was a big clue to me that perhaps I had not actually failed.

Look its really so simple.

Lets say you buy a domain and build a new site, you put adsense and some affiliate adverts. It may be a blog or a static site and you put up some content from some keyword research. We have all done this I believe.

This is the point where attitude percieves success as failure.

Lets hypothesize that the site makes $2 per week in adsense, affiliate sales or whatever. Thats $8 per month or $104 per year.

Now the failiue humunculous in your head will hold up a big sign with bright red writing that says "FAILURE" - he's in the advertising business too. Then the rational part of your brain will agree with him - why yes it clearly is a failure.

You cant do anything with $2 a week so you have failed. You could work like a slave and build 100 of these and make $200 per week and you will still be a failure. An even bigger failure after all of that work.

OK so lets forget about our failiure humunculous and behave like advertisers. Lets look at the money. LETS LOOK AT THE MONEY !!!

One site, revenure $104 per year from adsense. Adwords cost of same traffic $208. Value of site just in adwords terms is $208.00 in your hand. So contact the people that buy those adwords keywords and sell them the site for $104.

Whats in it for them ? first they eliminate their anual $208 expenditure on the spot, secondly they actually make a $104 profit.

Do You Get It Yet ? Site flipping is the buying and selling of advertising. If you want traffic buy websites !!! If you want money sell websites !!!

Do this and you can not, will not and have not failed.

Welcome to the world of "Online Advertising" - not online failure for dummies.

Oh and by the way we are really talking about multiple millions of dollars here not $2 or even $1000.00 OK so kick some failure humunculous butt, get to work and make some money.
#fail #marketerers #newbie #rant
  • Profile picture of the author caseycase
    Gareth,

    That is an interesting way to look at it. Do you regularly sell sites directly to companies who are buying advertising, or do you use site marketplaces like flippa?
    Signature

    Free IM Info, No Junk - http://www.ironcladim.com



    {{ DiscussionBoard.errors[2659649].message }}
  • Profile picture of the author gareth
    I think its obvious - the real serious money is not being made on flippa or forums.

    As for me Its not so long ago that I came to this revelation.
    Signature

    Gareth M Thomas
    Serial Entrepreneur
    Auckland, New Zealand

    {{ DiscussionBoard.errors[2659655].message }}

Trending Topics