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Why every niche marketing course end up playing in weight loss market?

by ankur sharma
5 replies
I dont know, if its only me or someone also feel same way. Whenever i read any ebook on niche marketing, it always end up saying

"There are literally thousands of niche markets, but for this course sake, lets chose weight loss market"

Almost all the top niche marketing experts always end up chosing these niches

1) Weight loss

2) Real estate

3) Dog

4)xbox

5) self help

Then, they again say "There are thousands of niches you can chose from". This is ironical and funny at same time. Am i only one who feel same way or its just a small figment of my overworked brain?
#end #loss #market #marketing #niche #playing #weight
  • Profile picture of the author IndigoJack
    They seem to run fast and loose with what their definition of a 'niche' might be.

    Can the huge, enormous, monstrous leviathan that is the sanity sapping weight loss market, really be described as a 'niche' market?! That's like the overweight person claiming to have only eaten half a cracker all week.
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  • Profile picture of the author DogScout
    Also those 5 niches have public success stories attached to them. FK is (rumored) to have made 18 mil (gross) in 7-8 years in the dog niche. Fat loss 4 idiots 20 mil+ (gross), Tony Robbins and Zig Ziglar in Self help (uncountable amounts), although 'motivation' would probably be closer to the mark. The real estate twin's names escapes me at the moment and no idea who killed it in Xbox, but guessing those successes have a lot to do with choosing of example niches.
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  • Profile picture of the author R Hagel
    One reason for choosing the same niche examples is so that the reader focuses on the information... rather than having his or her mind wander and start thinking about the niches themselves.

    Because those niche examples are used so widely, they're pretty easy for most people to understand. For example, if the product author is talking about writing articles based on keywords, the author doesn't have to explain how to write an article about "burning fat." But the average reader might cock his or her eyebrow if the product author starts talking about Kundalini yoga meditation. And you want the reader to keep reading, not run to Google to find out what this meditation entails.

    Also, the niches the authors are most familiar with are the ones they're working in. They probably don't want to reveal 'em. So instead, they use widely known example niches. And if they are working in weight loss niches, it's not a big deal to reveal it.

    Cheers,
    Becky
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  • Profile picture of the author lazy boy
    I think they do this because these markets are so big they are not giving up anything. No one writing an ebook is going to use their micro niches for examples.
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  • Profile picture of the author JohnMcCabe
    If they're leaving the definition of a 'niche' at weight loss, golf, dogs, self-help or any of the other common markets, they're doing their audience a disservice. On the other hand, these are such broad markets that finding an example to drill down in that is reasonable and demonstrates the process is not that hard. Whether that small niche is actually profitable is up for grabs.

    And, like Becky said, using the same handful of examples puts the focus on the information rather than the data. I've been around the block a time or two and I still get distracted when an example catches my imagination. I'll drop my reading or review to fire up a good tool and see if the data in the report is still good. That doesn't happen when the example is something like weight loss, golf or dogs.
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