Silly Question ?? Glossary

by Janniem

Posted: 14 years ago 9 replies

INTERNET MARKETING

This may seem like a silly question......but does anyone know of a glossary (or dictionary ) of IM terms and phrases ? It would be so helpful for us Newbies that are really, really new at this. Some times it gets soooo frustrating to not even know the simple terminologies It's hard enough not knowing how to do things, let alone not knowing what it is that we don't know how to do.....

This site is such a livesaver and I want to thank all of you here.....those that know & those that are learning....all posts present an opportunity. Please know that you are appreciated.
Jan

#glossary #question #silly

Andyhenry 14 years ago

it's called Google - we've had to use it for many years to learn these terms...
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Zabrina 14 years ago

While I'm not aware of any specific, comprehensive glossaries, other Warriors might be. Here's a word of advice, though -- when you come across a term you don't know, write it down, then try to figure it out from context (how people are referring to it, etc). If that doesn't work, use the Search feature on WF to find threads with the word in the title, and you should be able to deduce from previous newbies' questions what it is.
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- KEKilpatrick 14 years ago
  
  I posed this question not too long ago, somebody (can't remember who) replied with the following... hope it helps
  
  Basics
  
  What is "Affiliate Marketing"?
  Affiliate marketing (as related to Internet marketing) refers to the sharing of revenue between advertisers and publishers. Compensation is based on performance from sales, clicks, registrations or a combination of such.
  
  What does "CPA" stand for?
  "CPA" stands for Cost per Acquisition or Cost per Action and is a leading form of media buying that provides advertisers with the true value of a consumer. As a payment model, CPA means advertisers pay publishers per lead. The lead is a set action by the advertiser which publishers' users must complete. Such actions range from inputting email address or zip codes to purchasing a product. Payouts for set actions vary accordingly.
  
  Terminology
  
  Above the Fold
  Once a web page has loaded, the part that is visible is said to be 'above the fold'.
  
  Adsense (Google)
  Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertsier.
  
  Advertiser
  The person selling the goods or service; also known as the merchant. The advertiser or merchant pays affiliates for sending traffic to the merchant's web site after a product or service is purchased.
  
  Adware
  Also known as "spyware", a program hidden within free downloaded software that transmits user information via the Internet to advertisers.
  
  Adwords (Google)
  Google's Pay Per Click (PPC) advertising program.
  
  Affiliate/Publisher
  A website owner, search engine marketer, media buyer or email list owner who promotes a merchant's products or services and earns a commission for leads or sales.
  
  B2B
  Business to business marketing.
  
  B2C
  Business to consumer marketing.
  
  Confirmation/Thank You Page
  A page that loads when customer has completed the desired action.
  
  CPA
  Cost Per Acquisition/Action. Actions can vary from a user inputting their email address or zip code (email/zip submit) all the way up to the purchase of a product.
  
  CPC
  Cost per click.
  
  CPL
  Cost per lead.
  
  CPM
  Cost per thousand impressions.
  
  Creative
  The advertisement provided by a client; banners, email text or html creatives, etc.
  
  CTR
  Click thru rate. The number of people who click on an advertisement after seeing the ad. Clicks/Impressions.
  
  eCPA
  Effective cost per action.
  
  eCPM
  Effective cost per thousand impressions; allows you to compare CPC, CPA and CPM pricing models.
  
  EPC
  The EPC is the "Earnings Per Click". This figure is calculated by dividing the commission by the number of clicks generated. The EPC will give you a gauge of how well your campaign and/or affiliate are performing. If you have a large number of clicks, but a low amount of commission, this will translate into a low EPC number, which would tell you that although traffic is being driven to your site, not many people buy something once they get there. You could then adjust your campaigns accordingly.
  
  Incentivized Programs
  A program where the user is given something in return for either clicking on an advertisement, viewing an ad, or completing the action. Clickbooth does not allow this form of marketing. We removed incentivized traffic from our network in June 2007 and were the 1st in the industry to do so. Incentivized traffic provides much lower quality for advertisers.
  
  Landing Page
  The first, and sometimes only, page of an advertisers offer. Should detail the action desired and have a strong call to action.
  
  Lead
  Information that would potentially be a consumer of a product.
  
  Long Form Lead Gen
  A form of data that includes a lot of info: address, age, etc. and typically some sort of qualifiers (ex: How much debt do you have?).
  
  Pixel
  A 1x1 piece of code placed on the thank you or confirmation page of an offer. This pixel "fires" each time the page is loaded allowing us to track completed actions.
  
  PPC
  Pay per click, typically refers to search engine marketing where you pay for clicks.
  
  Publisher/Affiliate
  A person or company that promotes traffic to our ad campaigns via their method of choice (search, email, contextual, onsite, path, networks).
  
  ROI
  Return on investment.
  
  Short Form Lead Gen
  A form of data that does not include much more than just the email address, name and address.
  
  Uniques
  The number of unique people as determined by IP address.
  
  URL
  Uniform resource locator. The web address of a page.
  
  Vertical
  A group of offers. For example: Health and beauty vertical, debt vertical, work from home vertical, etc.
  
  Viral Marketing
  Marketing phenomenon that encourages people to pass along a marketing message.
  
  Whois
  A website that tells you who actually registered and owns a certain website.
  
  Thanks
  
  Signature
  
  â€œUntil the 20th century, reality was everything humans could touch, smell, see and hear. Since the initial publication of the charged electromagnetic spectrum, humans learned that what they can touch, smell, see, and hearâ€¦is less than one millionth of realityâ€
  
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JonAlfredsson 14 years ago

Yup. Search the new terms as you read or hear them in Google. There are some internet marketing dictionaries found online like LAzworld, internet marketing, and internet marketing dictionary. They may not be that comprehensive but hope they can help.
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Janniem 14 years ago

Wow...Thanks for the input and thank you KEKilpatrick....there was a lot of things I hadn't even heard of before.
I know there is a learning curve and it will take time, but being here makes it so much better.

Jan
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KEKilpatrick 14 years ago

No problem Jan, glad to help. I'm pretty new here too but have been around long enough to recognize that this site is full of some very helpful people and the home of some of the best minds in IM.

Good luck!

Kevin
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â€œUntil the 20th century, reality was everything humans could touch, smell, see and hear. Since the initial publication of the charged electromagnetic spectrum, humans learned that what they can touch, smell, see, and hearâ€¦is less than one millionth of realityâ€
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LegitIncomes 14 years ago

Here's a great glossary:
Internet Marketing Glossary
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- Janniem 14 years ago
  
  Thank you LegitIncomes ..this will help soooo much !
  
  From one "Show-Me" stater to another....much appreciated,
  Jan
  
  PS..Where are you located ?
  
  Thanks
  
  1 reply
  
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  LegitIncomes 14 years ago
  
  Originally Posted by Janniem
  
  Thank you LegitIncomes ..this will help soooo much !
  
  From one "Show-Me" stater to another....much appreciated,
  Jan
  
  PS..Where are you located ?
  
  You're welcome, I'm around Springfield
  
  Thanks
  
  Signature
  100% Unique Sales Page Website +100% Unique Internet Marketing Product
  + Support! All of this, just $397! (PM Me For Details!)
  
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Silly Question ?? Glossary

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