Hey Affiliates Do You Promote When There's a Squeeze Page Involved?

by TiffanyLambert

Posted: 14 years ago 12 replies

INTERNET MARKETING

Hi Warriors!

I had a product launch and one of my affiliates mentioned they wouldn't have promoted if I'd had a squeeze page instead of a sales page to send traffic to. Another wanted to make sure they were sending to the sales page, not a squeeze page (he assumed i had a squeeze page).

Can I ask why? I was considering doing a squeeze page for my next launch but want to see what the hang ups are for affiliates before I go that route.

Thanks!
Tiff

#affiliates #hey #involved #page #promote #squeeze

dylanloh 14 years ago

I generally do NOT promote offers with a front end squeeze page unless:

1. The other party recips with the same (to my squeeze page offer)
2. He/she has a much bigger list then me.

Dylan
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- Alexa Smith Banned 14 years ago
  
  Hi Tiff,
  
  We just had a great big thread on this, with a poll of (currently) 117 votes attached.
  
  It's here.
  
  I believe that contrary to the resounding "no" in that thread, most affiliates will actually promote a product which has an opt-in on the sales page, but they're among the 90% of affiliates who produce 10% of the sales.
  
  As you can see from that thread, though (and many other threads here and elsewhere), it's very difficult to find serious, professional affiliates who'll do it.
  
  All you need to do is provide one sales page with an opt-in (or squeeze page) and one without, and give people the choice.
  
  PS I find it hard to believe that you really think it's a "hang-up" to want someone on my list rather than yours, when my skills, work, time, energy, effort and resources have generated the potential customer!! To me it's just making sure I make a living. :p
  
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DeadRooster 14 years ago

Because the main purpose of a squeeze page is to collect email addresses. Your affiliates are promoting a product to get a commission, not to help you build a list.
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TiffanyLambert 14 years ago

Thanks Alexa! No need to answer then - research already done
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Chris Worner 14 years ago

Hello Tiffany,

you forgot a 3rd option, depends on who the vendor is and their reputation.

Chris
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- JayXtreme 14 years ago
  
  Originally Posted by Chris Worner
  
  Hello Tiffany,
  
  you forgot a 3rd option, depends on who the vendor is and their reputation.
  
  Chris
  
  This.
  
  I agree with Alexa's assertion above that as an affiliate, I would much rather have the potential customer on my list than the merchants..
  
  BUT
  
  We can both have them on our list, and if I know the merchant is reputable, solid and good for my list.. I can share
  
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Coby 14 years ago

I usually just promote my own products and have affiliates do the same. I have never used a squeeze page in conjuction with a sales pages for affiliates to promote.

I think a good compromise to keep your affiliates happy is do one of two things . . .

1.) Add an exit popup to try to get the prospect on your list.
2.) Find a software that will enable affiliates to send prospects to a squeeze page and still get credit for future sales. (I think dev pay will work for this? I've noticed Paul Walker does this, and actually pays like a buck for each person that ends up on his list, plus any commission they receive from their future purchases.)

Also, you could explain to them that the email address is to continue marketing to the prospect, and that in theory they should still get paid if the cookie is still on the prospects computer.

These are normal problems that serious affiliates come across all the time, I know it was reasons like these that finally made me jump the fence and be on the vendor side. I'll never look back now, lol. The grass might not be greener on this side of the fence but it sure is more enjoying to eat , lol.
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- JohnMcCabe 14 years ago
  
  Tiff, I choose option C - it depends.
  
  As a general rule, I'm with Alexa. I have made exceptions in the past, based on who the vendor was and how affiliate commissions were tracked. If commission relied on cookies, no go. Too many ways for the cookie to crumble.
  
  I have a few things on the board, and when they launch I'll be happy to offer serious affiliates a page without an opt-in and collect names on the back end. Otherwise, I'll capture the affiliate ID and store it in the email database so I can append it to every product link in the follow up series.
  
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Mangozoom 14 years ago

2 reasons I will not promote a product ...

1) Squeeze Page
2) A BIG Affiliate Button

Basically anything that says 'I am not interested in protecting my affiliates' ... I just walk away

John
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thebitbotdotcom 14 years ago

I avoid landing pages with opt-ins if at all possible. That is how affiliates get cut out of the sale. The product owner is asking us to "trust" that we will not be cut out of the loop. Experience has taught me otherwise.
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KarlWarren 14 years ago

This is a very timely thread, considering I'm thinking of adding an optin for "lost" leads. Very interesting to see the objections to doing so.

Having the option for affiliates to send to a different page without the optin is a great solution, IMO
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LanceT 14 years ago

I think you are dealing with two distinctly different marketers and lists

1. Send to Sales Page

This person obviously has built a highly responsive list that KNOWS them.
I would guess that this person truly has a brand and established trust with their list.
The lead value of this list is extremely high.

2. Send to Squeeze Page

I would guess that this person has a totally different business.
The business is basically traffic brokering. Getting their leads tagged
into other people's sales funnels.

This person likely promotes a different offer every single day.
Therefore, it is more advantageous to pass the lead off to you so that
you can market to them for the 3-10 days it might take to actually make that
sales

I believe you are just looking at 2 different business models.

My suggestion would be to accommodate both types if possible

Lance
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