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Is My Market Not A Buying Market, Do My Products Just Stink, Or...

by aboutusnow
5 replies
I am building a list on forex trading by writing articles. I have traded the forex for 4 years, and I feel I have something to offer to those who want to trade - especially beginners who don't know where to start.

I am pleased with my opt-in page conversions (60%), my unique email open rate (25%), and my unique email click rate (20%) over the course of 14 follow-ups. These stats don't include my first email which gets much higher opens and clicks. I don't know if these are good stats, but right now I am happy with them.

I give away free information that I have gotten good feedback on from my list. I also promote clickbank products. I send an email every 3 days.

I have 300 clicks to my clickbank products (I promote 4 of them), and have 2 sales totaling $100.

I think that conversion is too low. I haven't sold anything in my last 150 visits. They aren't even going to the order form now. I have promoted 1 product 3 times, and the other products once. I have personally used all but one product.

It seems like I am pre-selling OK or they wouldn't be clicking. But they aren't buying.

I wonder if people trading the forex aren't buyers of clickbank products, or if the products stink, or am I attracting free information leeches on my list?

If the answer is C, how do I change that? I need buyers, not just people wanting free ebooks and trade advice.

Any help would be appreciated.
#buying #market #products #stink
  • Profile picture of the author rapidscc
    Hi about,

    About a year ago, I almost ventured into the forex market. It was insightful. I learned some new terms that I've already forgotten now

    However, from what I know, if you'll go into the forex market, like I assume you already know, you must really be knowledgeable on the field. It's all about making money and a newbie should be the last person selling forex products. With that said, I know that you are not a newbie in the field because people are signing up to your list.

    So, the other reason could be that your list are free information seekers. Maybe you could qualify them by offering a better newsletter with more advanced tactics and reviews of products you've really tested or known to work. Then ask for a $1 sign-up fee.

    Offer other materials as a bonus. Now, why should you do this. Well simple, for $1 you'll be able to build a buyers list. You need to do this to test your list.

    If your list can't even afford to invest $1 how would you expect them to go into forex trading or worse purchase higher priced products to help them.

    A buyers list is always better than a spectators list.

    Thanks and all the best!
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  • Profile picture of the author secrets2010
    In your case you could make money with adsense...just send your subscribers to your sites where you offer great training and tips..and you place your adsense code...maybe that would make you more money than promoting clickbank products...
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  • Profile picture of the author woodymcgrath
    Are you pitching right off the bat?

    I find that establishing trust before pitching leads to better conversions.

    I.E: I provide free stuff, free resources for the first 5 emails before promoting any product.
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    Make an easy *$45* commission per sale... Promote a $67 product with 22% conversions!

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  • Profile picture of the author King Shiloh
    Banned
    Email marketing is all about test, change, test again, change again. If your email campaign is not working, find out the loopholes and make amends.

    Another fact is that if you always sell something to your list each time you send them an email, they may see you as someone that just wants to rip them off.

    My advice: Do not always send email to your list just when you have something to sell. They may get bored and if they do, they will take a walk. Offer them other useful information about forex such as market trend, etc.

    Again, DO NOT always sell to your list!
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by aboutusnow View Post

    I have 300 clicks to my clickbank products (I promote 4 of them), and have 2 sales totaling $100.

    I think that conversion is too low. I haven't sold anything in my last 150 visits.
    These numbers are far too low to be statistically significant.

    You could easily have a 1.5% overall conversion-rate of your traffic (and for forex products on Clickbank, you'd certainly be hard put to do better than that) and you'd still be within the normal variance for that rate. Your next 150 hops might produce another 2 or 3 sales.

    You need a minimum of 1,000 hops before you can start to judge this.

    Bear in mind that forex products on Clickbank tend to have not-terribly-high conversion rates, and (depending almost entirely on how they're pre-sold) some of them can have appreciable refund rates, too.

    Originally Posted by aboutusnow View Post

    It seems like I am pre-selling OK or they wouldn't be clicking.
    I'm afraid the logic - although superficially attractive - is mistaken, here.

    This is a little similar to people imagining that their EZA articles "must be working well" just because they have a high click-through rate (whereas in fact some people make far more sales from a lower CTR).

    Originally Posted by aboutusnow View Post

    I wonder if people trading the forex aren't buyers of clickbank products, or if the products stink, or am I attracting free information leeches on my list?
    The reality is that you don't yet have nearly enough information to start judging which. It may turn out to be a mixture of the three, and it may also be difficult - even with a lot more information - to judge the proportions, I'm afraid.
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