Big Launch for Affiliate Product?

justkeith · 11-09-2008, 06:25 PM

Hi all,

I'm wondering if anybody has ever done a big launch for an affiliate product that is *already* on sale?

Let me explain...

I sell a low cost ebook for a niche market and that is the only product I currently have.

Well I've been going through Frank Kern's Mass Control product and I was thinking maybe I could use some of the stategies to "launch" a high end affiliate product, as though I was launching my own high end product.

So I could send an e-mail to my customers, have them sign up to an interest list, send them lots of great info for about 1-2 weeks and then "launch" the affiliate product.

Any thoughts on this? Anybody ever tried this before?

Any comments are appreciated.

Jeff Walker · 11-09-2008, 06:42 PM

Yes, this is very doable. In fact, it works like
gangbusters.

I actually covered this in the original version of
Product Launch Formula - I had an interview with
David Frey who did a launch for an affiliate
product. He ended up doing about $60k with a quick
four-day launch.

David told me that if he had just done a regular
promo to his list, he would have done about $6k.
That does a pretty good job of illustrating how
powerful an affiliate launch can be.

The primary requirement in this case is that you
have a list. If you don't have one, it's pretty
hard - not impossible, but pretty hard.

But it sounds like you have a list, so that
shouldn't be a problem.

So here's a few things to think about:

- It's actually best to do this with a product
that's been on the market for a while. There are
soooo many great product being released that
people tend to forget about a product very
quickly. That's good for you... because when you
launch, lots of people will think it's new.

- THIS IS KEY: You will want to create your own
launch bonuses for the product. This doesn't have
to be hard and they don't have to be a really big
deal... just put together an audio or video or
checklist - something that complements the
product. The best is if it fills in some area
where the product is lacking.

- Get the product producer involved. This is
usually pretty easy. If the products not being
really actively marketed, and you can promise a
quick surge of sales... well the producer will
probably be pretty happy to help with a
teleseminar or an interview. This can be part of
your prelaunch, or part of your bonus... or both.

- Along the same lines as above, you just MIGHT be
able to negotiate a higher commission. Never hurts
to ask. You can even set hurdles... like if I sell
XX, then the commish rate goes up to XX.

There's a bunch more, but that's off the top of my
head... and I'm a bit crunched for time right now.

- Jeff

justkeith · 11-09-2008, 06:48 PM

That's great info, thanks Jeff.

Yes I do have a list and I have a product but I've no high end product, just a low cost ebook.

All are great points you've made, especially the last two because I hadn't thought of that whatsoever.

11-09-2008, 06:25 PM	#1
justkeith Warrior Member Join Date: Jul 2008 Location: , , . Posts: 19 Thanks: 1 Thanked 0 Times in 0 Posts	Big Launch for Affiliate Product? Hi all, I'm wondering if anybody has ever done a big launch for an affiliate product that is already on sale? Let me explain... I sell a low cost ebook for a niche market and that is the only product I currently have. Well I've been going through Frank Kern's Mass Control product and I was thinking maybe I could use some of the stategies to "launch" a high end affiliate product, as though I was launching my own high end product. So I could send an e-mail to my customers, have them sign up to an interest list, send them lots of great info for about 1-2 weeks and then "launch" the affiliate product. Any thoughts on this? Anybody ever tried this before? Any comments are appreciated.

11-09-2008, 06:42 PM	#2
Jeff Walker HyperActive Warrior War Room Member Join Date: Apr 2003 Location: Durango, CO, USA Posts: 353 Thanks: 3 Thanked 137 Times in 34 Posts Social Networking	Re: Big Launch for Affiliate Product? Yes, this is very doable. In fact, it works like gangbusters. I actually covered this in the original version of Product Launch Formula - I had an interview with David Frey who did a launch for an affiliate product. He ended up doing about $60k with a quick four-day launch. David told me that if he had just done a regular promo to his list, he would have done about $6k. That does a pretty good job of illustrating how powerful an affiliate launch can be. The primary requirement in this case is that you have a list. If you don't have one, it's pretty hard - not impossible, but pretty hard. But it sounds like you have a list, so that shouldn't be a problem. So here's a few things to think about: - It's actually best to do this with a product that's been on the market for a while. There are soooo many great product being released that people tend to forget about a product very quickly. That's good for you... because when you launch, lots of people will think it's new. - THIS IS KEY: You will want to create your own launch bonuses for the product. This doesn't have to be hard and they don't have to be a really big deal... just put together an audio or video or checklist - something that complements the product. The best is if it fills in some area where the product is lacking. - Get the product producer involved. This is usually pretty easy. If the products not being really actively marketed, and you can promise a quick surge of sales... well the producer will probably be pretty happy to help with a teleseminar or an interview. This can be part of your prelaunch, or part of your bonus... or both. - Along the same lines as above, you just MIGHT be able to negotiate a higher commission. Never hurts to ask. You can even set hurdles... like if I sell XX, then the commish rate goes up to XX. There's a bunch more, but that's off the top of my head... and I'm a bit crunched for time right now. - Jeff
	JeffWalker.com

11-09-2008, 06:48 PM	#3
justkeith Warrior Member Join Date: Jul 2008 Location: , , . Posts: 19 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Big Launch for Affiliate Product? That's great info, thanks Jeff. Yes I do have a list and I have a product but I've no high end product, just a low cost ebook. All are great points you've made, especially the last two because I hadn't thought of that whatsoever.