Sell the Sweet Toosh - Not the Shoes
Just watched a sport shoes advert on TV that had me in hysterics
It is for a new kind of shoe that apparantly is good for shaping your butt!
The advert is filmed at waist level (just below) and is just a series of young ladies waving their junk whilst wearing the trainers (very nice but don't tell my wife).
Any way there is a moral to this thread.
Ladies dont want the shoes they want the tight cute little bottom.
We sell the RESULT not the product.
Focus on the benefits of your products, get testimonials, evidence and so on.
John
It is for a new kind of shoe that apparantly is good for shaping your butt!
The advert is filmed at waist level (just below) and is just a series of young ladies waving their junk whilst wearing the trainers (very nice but don't tell my wife).
Any way there is a moral to this thread.
Ladies dont want the shoes they want the tight cute little bottom.
We sell the RESULT not the product.
Focus on the benefits of your products, get testimonials, evidence and so on.
John
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