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Amazon Affiliate - Why Review? How 'bout just shelving?

by Calamaroo
4 replies
Let's say you find a niche in stationary bikes and find good supplies of this exercise equipment on Amazon.

Why write reviews trying to get people to buy? Why not just put EVERYTHING they have on Amazon and just put it on the site with a link below "click here to learn more"? Kinda like any store would. Would not pre-selling work just as good if you just lay out everything they have on Amazon on your site?

BTW, there are over 150 listings of stationary bikes on Amazon. By putting everything on my site without pre-selling any of them, won't I be able to brand my site as the provider of "variety"?
#affiliate #amazon #bout #review #shelving
  • Profile picture of the author Kurt
    Originally Posted by Calamaroo View Post

    Let's say you find a niche in stationary bikes and find good supplies of this exercise equipment on Amazon.

    Why write reviews trying to get people to buy? Why not just put EVERYTHING they have on Amazon and just put it on the site with a link below "click here to learn more"? Kinda like any store would. Would not pre-selling work just as good if you just lay out everything they have on Amazon on your site?

    BTW, there are over 150 listings of stationary bikes on Amazon. By putting everything on my site without pre-selling any of them, won't I be able to brand my site as the provider of "variety"?
    You can do that...Lots of sites are merely Amazon catalogs.

    However, if you're looking to do SEO then you need to add some words and this can be done with a review. SEs index words and the more words you have, the most keyword possibilities you have.

    Despite common SEO "wisdom", EVERY word (that isn't a "stop" word) on your pages are keywords. Each and every one of them interacts with the other words on the page, and create various keyword phrases.

    A review can also help persuade people on whether to buy or not, which product to buy, etc.
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  • Profile picture of the author ccd
    I don't think that just listing the products on your site is preselling. You're just telling visitors to your site that the product is available on Amazon. But for the most part, they already know that.

    If you typed a product name into Google looking for info about that product, and landed on a page that did nothing more than display a link to Amazon for that product, what would you do? Most likely, you'd hit the back button to resume your search for information.

    But if you land on a page that delivers lots of info about that product, along with a link to Amazon, you're more likely to click through -- and more likely to buy once you get to Amazon.
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  • Profile picture of the author dwatkins
    It gives them too many choices and leads to indecision. If you write a review and recommend this product, then they know which one to buy.
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    • Profile picture of the author JohnMcCabe
      Like Kurt said, lots of people put up catalog sites. If you put up another one, why would anyone choose yours over any of the others?

      One place your store analogy breaks down...

      If I want to see what Amazon has to offer, I go to the top of my browser and type "Amazon.com" and I go straight to the 'main outlet'. I have no reason to stop at your site or click your associate links.

      It's not like a Main Street store where you shop locally.
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