How can I find people who need a security alarm system for their home or business?

Yes, it will definitely work, I don't see a reason why.

Here is how it works - You don't even need a website, but you do need a place where you can post all this information, so head over to wordpress.com and create a free blog for your business. Explain everything like what products are available, how much do they cost, how much for the implementation etc and do put your PHONE NUMBER on each page and make it prominent - THIS IS YOUR ACTION OBJECT, anyone coming to your blog should call you if they need your service, you can also setup a contact form or a get a quote form but the phone number should be visible.

Then you head over to SpeedPPC, create adgroups and campaigns for keywords that you think your target customers can search for. Do a keyword research on this too and get the keywords that you think will bring you customers. Review of Speed PPC at http://www.raakesh.com/speedppc-review

Then take the adgroups from SpeedPPC and go to google adwords, set this campaign up but make sure your geographical location should be limited to the area that you (can) service. So if you are located at zip code 07740 and you can only cater to people upto 10 miles away, setup your geographical preference to 10 miles from your zip code. This way people more than 10 miles in radius won't see you ads, hence you wont get traffic from places you don't service.

Then start your campaign and monitor it very closely. Sometimes lose broad match keywords can cost you a lot of money, so I would say start with $10 or $20 a day budget and keep watching your traffic. Run these ads for a week and see how many calls do you get. Make sure you have enough keywords and clicks to support the stats. The average conversion rate is 1:100 which means for every 100 people who visit your site, might end up calling you or converting into a sale. So keep trying new keywords, key phrases etc. to be able to exhaust your daily budget. This is something that needs some knowledge and experience, but once you get started, you will get a better hand of it.

It should work ... the key is getting the right keywords that have a search volume and can bring in customers to you, so Good Luck with this ...

Once I launch my product Long Tail Magic, you can use that to get the actual search terms that your visitors are searching for and you can use this information to lower your advertising costs and increase traffic for your daily budget. If you are interested follow my sig to my site and signup for the newsletter, I will be communicating with you regarding that product and other's that I own from there.

Try setting up a Kiosk in a local mall and raffle them off.

When I was 18 years old I sold Protection One alarm systems and all of my leads were generated from a Kiosk that was outside of Home Depot.

Just make sure you disclose everything up front.

You don't want people thinking that the entire package is free. Point out that they are only getting free equipment, not free service.

Done right, you can make a killing doing this.

Treat it like you would a website. Build it up... get it on autopilot... move on and set up another one somewhere else.

What you are trying to sell is a PUSH technology. You have to contact them. If you are looking for a PULL technology (they contact you) you need to find a new career.

If I think I need an alarm system I am going to look in the Yellow Pages or visit my local Radio Shack. I'm not going to search the web.

Re's
Rob Whisonant

Here is what I would do:

• Start a blog about home safety tips.
• Put about 10 posts on there with different tips (if you can't do it, hire someone).
• Sign up for getresponse.com so you can have a mailing list. Offer a freebie for them to sign up (free tips or a safety checklist - something).
• Submit an article to your local (the smaller, the better) paper with tips on how to keep your home safe this holiday season. Don't make it a sales letter. Put 10 tips for holiday safety or something like that - then mention about how break-ins rise during the holidays.
• At the end of the article, direct them to your blog. Your contact info should be on the blog. (You can include your phone number in the article, too.)

Wait for the leads to come in, plus you will be building a list of local people who are interested in home safety. Send out an email once a month to these people about any specials you have, plus provide free info for them, as well.

Hope that helps.

I notice no one has answered your question about how much it would cost to get a website built for you. It depends on a lot of things - you could get a decent minisite, which is a one page site, for about $100-$150. However I don't know if that's what you need.

If you get someone to upload a wordpress blog for you and custom design it, it would be easy for you to regularly upload content, which would help you rank better in the search engines.

If you start a thread in the main forum and say "I need someone to design a website for me" you should get a bunch of responses. I would recommend Ryan Leisure or Karl Warren, both of whom are on here and have excellent reputations and I've worked with them.

I completely sympathize with not wanting to go door to door. Whenever I've bought an alarm system, I found a local alarm company in the yellow pages; if someone knocked on my door honestly it would freak me out.

Are you only able to sell in a local area? If not, if you did article marketing using sites like ezinearticles you could use the articles to direct people to a website which talked about the advantages of your alarm system.