1200 Unique Clicks and NO Sales!!?!? What's wrong with my site?

Just checked out your site and it took quite a while to load past a blank screen - perhaps that could have something to do with it?

If that's not the issue honestly I couldn't tell you. I usually have some feedback for folks that jumps right to mind, but everything looks great IMO.

If I didn't do my own design I'd think of buying it myself.

So yeah, maybe it's just the load speed? First time visitors might think the site is down or something like that?

Your site is very nice. Its loading alright here, a bit too many graphics though.

Sometimes it takes more than 1200 clicks maybe. My friend has a site which makes a sale every 500 UV though. I guess it depends on what you are selling.

We are in the midst of a consumer recession not that many people are willing to spend money nowadays and you probable more vistors and reduce the price

Don't believe anything about recessions - people are still buying.

I didn't have the loading issues, and I've checked your site out before.

I can tell you one thing that jumps right out at me...

You tell me what I get - which is nice...

But...

You don't tell me why I should want it.

That's one thing you need to consider - it's all well and good having a bucket load of templates, but, if I buy them - what's in it for me?

See what I mean?

Kindest regards,
Karl.

My first guess would be that you have a comma instead of a period on your order forms. This is making people think that it is 87,000 and not 87.00. This would just be a guess. Even though you have all the numbers needed for the right price. They are seeing that comma which makes it seam like it is really more money then they are willing to pay.

I don't know if it is the main reason, but the English at times is not great. Here is an example.

That's why I include these bonuses when you order these templates. These graphics will surely come handy in helping your site convert even more!

Should read

That's why I Included these bonuses when you order these templates. These graphics will surely come in handy, and help your site convert even more.

(that was just the obvious corrections, the wording could also be written better. Eg. too much use of the word 'These' in this example etc)

It is immediately apparent when reading it that the person is not Native English speaking and may make people weary to buy.


Now that I am giving an English lesson I bet there are some obvious errors in my post

Good luck though the site seems good

My honest feedback, and remember this is just MY opinion, so please don't think you have to change anything based on just what I say...

- I hate the font of your headline and the "section headlines" (Copyright Issues, Bonuses, etc)

- There are ALOT of graphics so it's hard to see what I'm looking at. Maybe split them up a bit

- You provide the features, but what are the benefits? Why should I buy your stuff? List the benefits in the beginning of the letter...for example, maybe some of the benefits of your product are no photoshop required, how easy it is to get the site up, how fast I can do it, how cost-efficient it is, how I won't have to hire someone to design it for me, how much money I can save by not using a designer and using your tempates, how many niches I can use this for, etc

Hope this helps...

Bill

great inputs all!! Really appriciate it! especially Karl's and Billy's.. about the WHY factor.
I'll put some checklist at the beginning of the sales page now

Also Cathy, typos fixed thanks!


Thanks again all! Really appriciate it.

Loaded fine for me and great looking site. Good also that you put buy the whole pack or single pricing. The only thing I could think of for it not converting is the package price. Try a little lower and see if it converts better.

Change the colour of your order button (it doesn't stand out on screen, and I missed it the first time), add it more than once to your page (make the decision for me to purchase your product!) and remove the numerous other order options you have (this may be confusing users, or potential customers who are 'sat on the fence').

Regardless of any advice given in this thread, split test your sales page - I cannot emphasise this enough. Use Google Website Optimizer to test a couple of variations of your sales page: your current page as is, one with a different colour button and one with just a single order button. You can then see which performs the best, and work from there.

This is not a sales letter
Take the time to think over it

The sales letter should be able to persuade your reader to buy your stuff based on the grounds of what benefit the product/ service derives and not based on its features.

What does the product or service do for the one who requires it?
How can the reader benefit from buying it?
What is the unique selling point of the product or service?
To respond to these queries, you should begin by distinguishing the benefits from the features.

The first thing I thought of that I don't believe anyone mentioned is that perhaps you shouldn't judge your conversion rate solely on your affiliates' traffic. One could surmise that your affiliates would not send just anyone to any site HOWEVER, we really don't know that (unless you personally know them and their business).

Not saying to not test, tweak, test your salespage -- just saying that unless you really know how targeted your affiliates' lists are, it might not be the best way to judge.

HTH,
ileneg

minisite911,
My first suggestion would be to ClickTale this page.

You'll learn quite a bit more about what is, and isn't working for your visitors.

It's always surprising when you watch the videos back, to see what parts are being read and what parts are being scrolled past.

Here is what I would recommend:

1. Start by looking through your salesletter and write down what you believe are the most important steps that would persuade a visitor to take action and convert.

2. Add the ClickTale code to your page.

3. Wait for about 30 visits to be recorded.

4. Run the scroll heatmaps and mouse move heatmaps to determine what parts of the page are getting read and are capturing the visitors attention. (This often contradicts what you wrote down in Step #1)

5. Start watching the recordings and take a special note of what sections are being read by those who stay on the page the longest.

6. Once you have a pretty good idea of what sections engage your visitors, try to either move them up the page, or fix the areas that aren't working.

Over time, you'll get a pretty good "time to conversion" value, and the goal at that point is to begin trying to move your average time on page closer to that value.

Then it's time for some split testing...or MVT testing, whichever you like.

Hope this helps,
Jack Duncan

You have a very good design skill, my suggestion is to put that in WSO.
another input from me, you better put your price on the landing page and $87 for minisite design is too expensive. So many similar services with good design and cheaper price. if you want to use higher price than your competitor, you better put more portfolio and testimonial in the landing page. to get testimonials, you can give free offer to some people.

Have you done any testing yet?

To be honest. I'm just not sold. Nothing emotional grabs me. No story, no testimonials, and not being led to make an emotional decision. Basically, nothing is invoking the emotion that i'm losing out on sales by not having such a nice site template.

As a matter of fact, i would go so far as to say that you aren't even using the layouts for that site with the layouts of the sites that are for sale. Which look better then your sales site.

Get a sales copy writer to do something for you. He'll create a good headline and catchy story. Or write one of your own.

I think the ratios are starting to change more often because we are going into a depression. It is probably going to start taking a lot more clicks than usual to get sales. Try offering more CPA (Free) products and see if that helps. I am noticing this same trend with my sites as well. I think the economy is worse than we think and if it gets any worse we could see a lot more "no sale" days. Then all of a sudden things could pick back up again.

Nothing wrong with the site. Where did the clicks come from. Could they be just "click-traffic" Doesn't look like targeted traffic at 1200 and no sales.