is it a 60 days guarantee need?

I would like to know this as well. My next product that comes out will have no guarantee and a good explanation of why there is no guarantee. I'll test that together with a guarantee and see what happens.

Cheers

The general consensus, from many, many tests on the subject, is that the longer the guarantee the better the conversion.

60 Days is better than 30 days (in results) ... 180 days is better than 60 days... etc.

Though test it yourself of course for your specific offer(s)

~Dexx

60 days guarantee is way too long to try the product-- why not go for 30 days? Then explain to them on your terms during sign-up.

Many info-products are sold through Clickbank, who impose a mandatory 8-week guarantee.

Offering a guarantee is all about risk-reversal for the prospect - making her feel that there's no danger of her getting a crap product, being scammed, losing her money and looking like a fool in front of her friends. Also, the bolder your guarantee, the more confidence you show in your product.

I've seen some info-marketers NOT offer a guarantee, and give a strong reason why they're not offering it. But they've done this in a way that nonetheless ties in to the sales process - so it's not that they just haven't offered one without explanation. They've always spun the lack of guarantee into another selling point.

(Most commonly, the "you've got to be sure you want this" angle.)

- Sammy

It's also important to note that while, yes, you may have a higher refund rate the sales you make will surpass any additional refunds.

This is a broad statement that may or may not apply to your situation, again testing will tell.

But stats do show that the longer the guarantee, the better the results. I've heard Jeff Paul talk about it, and I know Dan Kennedy has tested the same things. Drew Eric Whitman also mentions it I believe in his book Ca$hvertising.

I tighter period causes it to be at the forefront of people's minds. If you give them a year or more they feel far more confident. Far more confident in your confidence that your product or service does what it says it does.

It lessens fears.

The best story I can think of was the "return the jar empty for a full refund years later" (or something like that) guarantee that yielded great results.

More refunds? Sure.

More sales over and above the refunds? In most cases.

EDIT: I just saw above in Rob's post that you may very well see lower refunds as well.

It's healthy for your conversions to provide a solid guarantee
for anyone who purchases your product. Why? Because at the
end of the day, the prospect is afraid to look like a total dumbass
if he gets ripped off.

That is why giving him a 30 day trial period or a chance to get
his money back no questions asks calms that fear and takes
him one step closer to making a decision to purchase.

Why is a 60 day guarantee better?

Simple. It shows that you're absolutely confident in your
product and that it is going to produce value for your
clients. And it's a long enough period for him not be
strained by a time frame in testing it out and seeing if it really works.

Another great guarantee method is Risk Reversal, where instead
of increasing the 30 days guarantee to 60 days, instead, you're
promising to not only give your client his money back, but in addition
pay him another $$$ just for giving it his best shot.

The letter is by far the most effective method of saying: "THIS WORKS"
and proof for that is Mo Latif' latest launch where he promises
to give you $500 if you try his traffic generation method and it really doesn't work for you...

-Igor