Did you know that 90% of all refund happen as soon as your customer click the "buy it now" button?

That's true they already know they will ask for a refund BEFORE they actually have your product in their hands.

Here's why: No quality follow up immediately after the sale.

As soon as they hit the buy it now button, if you do not take them by the hand and follow up immediately with them you'll probably get a refund.
What I mean by that is if you are not explaining them everything in order to make it as easiest it could be for them, you'll get a refund

Here's an example.

..."After you hit the buy it now button you will be redirected to a safe and secure order page. You'll see every detail of your purchase on that page. The Item name is: your item name, and the price is : the price. You will have to enter your detail then, as soon as you've completed to enter all the information, you'll be redirected to a private download page where you'll find your product and every detail to make you started as soon as possible. Everything is explained in detail over there...."

Then on your download page follow up with them explain what is coming next. Same thing with your email marketing. Nobody is following up! I receive tons of email everyday and you know what? I don't even remember who you are and where I opt-in for the information I receive.

So if you think I will open your email just because your name is written there... you're wrong!
if you are not explaining them everything in order to make it as easiest it could be for them, you'll get a refund..."

If they bough your product it's basically because they bind with you in some way probably because of your sales copy first, but you have to become real somewhere, somehow. If you break that relationship after they buy your product, you're dead.

Delayed delivery.

The first promise you should keep is the delivery time. If you say instant delivery, do not ask them to opt-in on your list to receive their product without telling them that an opt-in form is coming up.

If you are telling them instant download you must keep that promise or it will break the trust and they will never believe in you or in your product again. You'll probably get a refund

Product did not meet the expectation. This mostly happen when the sale copy is too pumped up. (hype) You don't want your customer to be in a deceptive zone. If you product cannot deliver what they believed it should have now, they are not going to believe that your next product will also. There's also a trend in the internet marketing business is to tell people what your product is not about. This is a deceptive approach that can cost you a lot of refunds.

Don't try to hide information about your product to people.

Honestly, I don't know why people are still using this method over and over. Why do they need to hide their product?

The only result they'll get is to get people to ask them more question by sparking up their curiosity and since they obviously won't get a clear answer from them they'll buy their product or not based on what?

That's right! Your Money back guarantee.

If people buys your product and they find out that is not what they think it was... You'll get a refund.
Also, if your copy is too hyped up and your product don't deliver what it was supposed to, you'll get a refund.

Unable to get fast support. Remember as soon as they it the buy it now button your customer need help. I don't care how much they know and love you. When they have a question you better be fast to answer it because people who ask a question usually stops what they were doing and wait for an answer from you.

..."It's always easier to push a car when the car is already moving..."

Example: Have you ever paid $200 to get your but in a gym to lose some weight or just to keep yourself in shape?
Ok, then you know how easy it is to get started, you are pumped up, you buy new training clothes, new training shoes, you are there 5 times a week for 3 months... But then... Life gets you! Holidays, birthday parties, kids are sick, unexpected visit from family and friends...

Next thing you know 2-3 weeks passed since you went to the gym. Now, you have to push yourself harder to motivate you again... Make sure it doesn't happen to your own customer because you might get a refund.


And please if a customer is ready to wait 3 days for your support don't offer him a private consultation for $197 an hour to get him started again. More than insulting him... you'll get a refund

A great little trick is to use a FAQ. Compile the top 10 question you think they could ask themselves before ordering it and the top 10 questions they could ask themselves 1 hour after they bough your product. You will buy yourself some time by doing so. If for some reason you cannot answer them prompt enough they can refer to the FAQ meanwhile.

Unable to answer an "after the sale" question quickly, you'll get a refund.

You or your support team can't solve a problem.

When customers buys from you, they expect you to solve any problem they have related to your product or not. You are the "Guru" Talk to them with respect and do not make them feel like idiots. Even if the problem is not directly related to your product at least try to help them or guide them where they can find help.

They will value it and remember it. People just like heroes.

I wrote that couple weeks ago but I'm pretty sure that it's still accurate

Hope this help you out in some way...

ReachOne