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Social Media Branding??? What to do?

by empoweredh
13 replies
Hi Guys,

I am in a bit of a pickle, and I would just like some ideas, thoughts, or advice on what to do with the name of my social media accounts... stay with me... I know it is a funny thing to ask... but I am about to hit the social media networks for the first time (mainly twitter and facebook fan page) and was wondering is it better to have my real name as the account username or my website name as the account username? (As far as marketing is concerned).

I would really grateful for anything you can pass on to me.

Regards & Thank YOU!
#branding #media #social #social media #social media branding
  • Profile picture of the author empoweredh
    Anybody? Even what you do in your own business?
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  • Profile picture of the author Ruth P
    I started with my website name, but if I did it again I'd probably use my real name simply because I've now expanded to having more than just that one website under my name. So I guess it depends on your specific aims and future expansion plans.

    Also, personally on Twitter I like connecting with people who at least have some sort of "real name" (even if just a first name) connected to their account.

    Hope that helps a little.
    ~Ruth
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    • Profile picture of the author Joe Mobley
      I'm with Ruth on this.

      Another point about using your names is you can market various, and multiple products and services from your-name.com.

      And you still have the option of having a keyword rich website in addition to your-name.com.

      One thing I might add is that you can have the same theme for you-name.com, Twitter background, Facebook fanpage, and your YouTube account.

      And if you're so inclined you can use your logo in your PayPal and AWeber accounts.

      Hope this helps.

      Joe
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      Follow Me on Twitter: @daVinciJoe
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  • Profile picture of the author fazlerocks
    Social media is the most powerful tool to do promotion for FREE! Organisations are looking keenly at Facebook fan pages as it is one of the potential IM field. If you can possibly make a followers list of 2k in Twitter, then you can sale your tweets and earn some bucks!...

    Yes you can give your real name, no harm.

    Best Wishes!
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  • Profile picture of the author diyakapoor
    If you are running any business/company then it would be best to use your business or company name
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    Grow your small business and make it Online - High end Digital Consultation for your Online Business

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    • Profile picture of the author nightstorm
      You haven't give us much to go on. What is you business tell us about it I would do social media differently depending on the type and details.
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    • Profile picture of the author nightstorm
      Originally Posted by diyakapoor View Post

      If you are running any business/company then it would be best to use your business or company name
      that actually depends on the business. Many do actually use personal branding, like i said depends on the business.
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  • Profile picture of the author donkey097
    ifi agree with diyakapoor, if its a business, definitely use the business name to grow brand awareness, but if not, there is no harm in building your own name and reputation
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  • Profile picture of the author IndigoJack
    Business name - or what you actually do.

    You are trying to build a business brand so your name is a waste of keyword space.

    Your real name is for personal contact.
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    IndigoJack Group
    Website Hosting & SEO
    Screenwriters Forum UK
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  • Profile picture of the author eflo
    People like to do business with people. Just keep that simple fact in mind.
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    • Profile picture of the author nightstorm
      Originally Posted by eflo View Post

      People like to do business with people. Just keep that simple fact in mind.
      Especially if your small I could agree more
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  • Profile picture of the author actionplanbiz
    your real name for your personal account. and for the pages, if you are gonna do some branding i would put the company name. and if its a website i usually have it as the domain name with the .com in the title of the fan page
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  • Profile picture of the author JonAlfredsson
    Aside from branding your business name with creative tag lines, what you can do is to customize every social media sites that you can customize in terms of design. Of course, you want your clients to know that it’s your business by just seeing its colors. You can do it in Facebook but you need to download a plugin for it.

    For twitter, you can visit this link Twitter Help Center to help you customize your page. You can also find background options online to personalize your page.
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