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What types of offers do better with squeeze pages?

by Superior Content Creation
4 replies
It seems to me that some types of offers on the web would do better with squeeze pages while others do better with a corporate style website or a blog?

For instance, it seems to me that most info products would do better with a squeeze page--especially if that product is in the IM or make money niche. On the other hand, I would think that services or even products that could be perceived as a service (if that makes sense) would do better as a corporate site or blog. I realize this is quite simplistic since there are other ways to promote products and services, but bear with me.

Also, are certain niches going to view a squeeze page as too "hype-ish." Yep, I made up a word. LOL

I'd love to get the opinions of some experienced marketers on this one.

Thanks!
#offers #pages #squeeze #types
  • Profile picture of the author Barry Unruh
    Originally Posted by dru-man View Post

    On the other hand, I would think that services or even products that could be perceived as a service (if that makes sense) would do better as a squeeze page.
    It is more going to depend on what value you are offering on your squeeze page.

    Think in these terms, if a local tax expert who is offering a professional service, started offering a squeeze page which allowed you to sign up for tax tips sent out once a week to help you save money in your country, state, and city, would you be interested?

    It has immense potential value. The tax expert is providing an added service, and is becoming even more of a perceived expert in his community.

    I'm assuming on your second portion, quoted above, you meant "landing page".
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    • Profile picture of the author Superior Content Creation
      Oops, in that quote portion I meant a company website or blog. I'll go edit it now.

      Great points on the tax expert, but it's definitely a different way to "package" what he offers, isn't it? For instance, offering tax services on a squeeze page (or landing page) probably wouldn't go over very well...So depending on what he is offering, he'd change up the style of website, even if the end goal was the same.
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      • Profile picture of the author Barry Unruh
        Originally Posted by dru-man View Post

        Oops, in that quote portion I meant a company website or blog. I'll go edit it now.

        Great points on the tax expert, but it's definitely a different way to "package" what he offers, isn't it? For instance, offering tax services on a squeeze page (or landing page) probably wouldn't go over very well...So depending on what he is offering, he'd change up the style of website, even if the end goal was the same.
        You are exactly right, I would not suggest he SELL his service on the Squeeze Page at all, just work to get opt-ins to his tips list.

        Selling his services would happen during his weekly tips emails. When he sends out a tip and then reminds everyone a tax deadline is coming up, or these are only the beginnings of the money savings tips, etc.

        A traditional website or professional blog would make more sense for directly promoting his service into immediate sales. I cannot back this up with proof, but I'll bet it is much easier for him to get an opt-in to his weekly tips than an immediate sale, especially if the word gets out around the community about his tips.

        Then his weekly emails would be his constant reminder to people about his services, and they would remember him when it was time to have their taxes done. Might not work in all service businesses, but will work in many.

        I have a friend who sells custom cut glass to contractors. He has been successful at getting contractors to sign up to a simple list telling them about what types of glass to consider, cost factors for certain shapes, specials on glass, etc... He has no idea if it increases sales, but it does increase communication with his client base, and he gets regular calls from contractors who are hundreds of miles away which never used to happen. His main sales are still through a traditional website, but he has incorporated a squeeze page he links to from his online profiles to offer his "contractors tips"
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  • Profile picture of the author fazlerocks
    Usually offers related to E Books and Magazines do well with squeeze pages as their features need to be elaborated on the very first page.
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