What Do Affiliates Look For When Promoting A Product?

16 replies
Hi guys

What are the factors that affiliates look for when promoting a new product?

Is there a specific criteria to look for?

Eg: high payouts, no leaks on salespage etc

If you could rank the top 5 factors, what will they be?
#affiliates #product #promoting
  • Profile picture of the author Matt Morgan
    Here are my 5

    1.
    High affiliate commission (75% +)

    2.
    High converting sales page (proven test result % would be good)

    3.
    Affiliate tools, banners, email addresses, keywords (so we have them all ready to use)

    4.
    Backend commissions for backend products

    5.
    I like it when i already know the product owner, via a friendship via this forum or somthing
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    • Profile picture of the author Mangozoom
      Originally Posted by Matt Morgan View Post

      Here are my 5

      1.
      High affiliate commission (75% +)

      2.
      High converting sales page (proven test result % would be good)

      3.
      Affiliate tools, banners, email addresses, keywords (so we have them all ready to use)

      4.
      Backend commissions for backend products

      5.
      I like it when i already know the product owner, via a friendship via this forum or somthing
      Pretty much covers it ... on the downside I avoid

      1) Leaky pages
      2) Pop ups
      3) Product creators with a poor rep
      4) OVER Hyped Products

      John
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  • Profile picture of the author mr2monster
    Depends on what kinds of affiliates you're looking for.

    Super Affiliates look for different things than beginners. Both move product for the product owner, one just does it by lots of people selling low quantities, while the other is a few people selling lots of volume.


    I'd say the 5 most important things that I look for when trying to find an affiliate product to promote are:

    1. Proven sales record / conversion rate with low refund rate
    2. 2 tier commission structure
    3. Payout amount
    4. product that I believe in
    5. great customer support



    Note that those 5 elements probably aren't what "the masses" are looking for, so if you want a lot of affiliates you'll probably have to emphasize a different set of standards like:

    1. Payout amount
    2. High Conversion Rate
    3. No opt-in on the sales page
    4. Affiliate tools (articles, keywords, training, banners, etc.)
    etc.
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    • My top 5 are similar to mr2monster's and look like this:
      1. Its a product I personally own, use and believe in
      2. Product owner has great reputation
      3. Lifetime lead commissions (or as long as possible)
      4. Excellent Support and customer service
      5. Payout above $20 or it is a recurring commission
      6. Decent affiliate tools (sorry, couldn't help but put in a 6th)
      My top 5 factors that I don't want in an affiliate product:
      1. Shiny object hypey, hypey, buy my sh^* product sales letter
      2. A sales letter that is a million miles long
      3. A sales letter that does not tell it like it is and explain to the visitor exactly what they get when they buy (blind copy I've heard it be called)
      4. 3 to 7 upsells after the frontend (2 is plenty!!)
      5. Product owner spams his list (ie. just seeing his list as a credit card and not connecting as a person)
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      • Profile picture of the author oggobis
        Originally Posted by Kieran G. McDonogh View Post

        My top 5 are similar to mr2monster's and look like this:
        1. Its a product I personally own, use and believe in
        2. Product owner has great reputation
        3. Lifetime lead commissions (or as long as possible)
        4. Excellent Support and customer service
        5. Payout above $20 or it is a recurring commission
        6. Decent affiliate tools (sorry, couldn't help but put in a 6th)
        In IM niche probably easy to look for vendor's reputation, what about non-IM niche? Any idea how to research for it?
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        • Profile picture of the author Alexa Smith
          Banned
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          • Profile picture of the author LilBlackDress
            I always look for a high quality product that I believe in. That's no. 1.

            I also sell some products that have low commissions but I feel they will benefit my readers.
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  • Profile picture of the author Mark Jordan
    In addition:
    *Landing page - if the product is worth promoting, simple & easy to follow, the call to action is readily seen.
    *Commission - High payout and looks at how the commission is being paid - every sale, lead...
    *User reviews
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  • Profile picture of the author phpnetpro
    I avoid tiered commission structures. Technically, that's MLM and not really legal. You just don't see tiered commission sites that last. A lot of times they are running a formula that is not sustainable.

    1. Earnings Amount Per Sale Compared With Conversion Rate (I don't consider commission percentage to be that important)
    2. Upsells/Downsells
    3. Recurring Upsells/Downsells
    4. Affiliate Tools
    5. Low Refund Rate

    I won't even consider promoting a leaky sales page - that's just bad business.
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  • Profile picture of the author tonis
    I look at the product itself.
    The product has to offer REAL value and do what it's supposed to do.
    1. Product itself
    2. Promotion Tools
    3. The Owner of the product
    4. Support form the Owner or support center

    What i don't like is also same as above.
    1. HYPE
    2. MIle long Sales letter
    3. Dozens of upsells, When selling a product it should only include max 1 upsell not more!

    The payout does also matter, but is not so relevant! If a product is good then i will promote it! Doesn't matter if the payout is $5 or $1000, Afterall it's about the customers! If you sell them a good product that they like then they will buy from you again and again! but if you sell them 1 crappy product that cost's $1997 then they won't buy from you never again!!
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  • Profile picture of the author Sardent
    I think highly of a product that has solid promotion tools.
    I just found a new one to promote that came with the following:

    • Different size banners, headers, and sidebars
    • images and photos
    • 2 reports suitable for giveaway or breaking up into blog posts or articles
    • a video
    • 10 audio podcasts
    • 7 followup list sales emails
    • 7 editions of a newsletter
    • testimonials
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  • Profile picture of the author brendawyles
    Affiliates do look for a product which is worthy to promote and have a significant network market value. Such product should be as simple as it is and can easily be seen so other can get through it without any hassle. It should also return a high payout commission rate with of course more feedback from user reviews.
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  • Profile picture of the author Big Al
    The affiliate tracking and backend sales funnel is pretty big to me.

    For one program I promote - most of my money have come from the backend offers so I've quite happy to promote his free products (or low ticket items) knowing that I'll be credited with future sales.

    So if the program cookies visitors for a year or lifetime ... has low, mid and high ticket items (that all credit me for the initial referral) ... and I know the marketer is serious about improving conversions (ie. improving upsells, downsells and his email follow-ups through testing) - then I'm in.
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    • Profile picture of the author aspiepower
      Originally Posted by Big Al View Post

      The affiliate tracking and backend sales funnel is pretty big to me.

      For one program I promote - most of my money have come from the backend offers so I've quite happy to promote his free products (or low ticket items) knowing that I'll be credited with future sales.

      So if the program cookies visitors for a year or lifetime ... has low, mid and high ticket items (that all credit me for the initial referral) ... and I know the marketer is serious about improving conversions (ie. improving upsells, downsells and his email follow-ups through testing) - then I'm in.
      If you read this and are feeling generous, maybe you could let me know which you're using because I am always looking for free products to give away. I'll share my (small) list with you too.

      Now back to the OP's question:

      Mostly I look for something believable, something that gives before it asks for something back. I like rebrandable PDFs and paid for a signup offers.

      I HATE people who change the rules after I've sent them loads of traffic/signups, so that money is trapped in my account not having reached the minimum payout. I lost over $200 in Keyword Finder Tool account when they closed; HyperVRE stopped paying $0.50 per signup and locked loads of my 'earnings' in the account and now this month another programme has decided to drop UK traffic (taking my signups from 2-3/day to 0 this month so far), leaving me $20 short of the payout threshold.

      I like a good selection of banners to use - and make it easy for me to grab them.

      Also - fab stats is good - where I can see where the traffic's come from (is it iDevAffiliate that does this? I can't remember).

      I just want good stuff, without the hype. And a sales page that converts.

      Some things I promote convert at 16-20%, some I've sent about 30,000 to and $0 sales.

      • Lifetime commissions.
      • 2-tier.
      • Once introduced, they're "my" customer for life too, so whatever they buy I get a cut of that.

      Affiliates put many hours into promoting products and that needs to be recognised by product creators. We're just asking to be treated fairly.
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  • Profile picture of the author theentry
    1. no leaks on the page
    2. high commission - of course it depends if it's for example an ebook or a mp3 player
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by woodymcgrath View Post

    If you could rank the top 5 factors, what will they be?
    I have a list of 10 factors. I think they're maybe roughly in order, so my "top 5" are probably the first 5 on it, but actually they all matter. Selecting a product to promote is a hugely important and time-consuming matter, for affiliates who are really making a good living out of it, anyway.

    My list's here.
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