Google Buying Its Way Into Travel Industry

5 replies
This may of gone by your radar before...I don't know if mentioned here as posts can go through pretty fast if you aren't on here often.

Anyway, Google has chosen an industry they think needs better search options for the travelling public.

It will be interesting to see if they start picking off other industries too.

Here's the commentry on Googles pages..

Facts about Google's acquisition of ITA Software

On July 1, 2010, Google announced an agreement to acquire ITA Software, a Cambridge, Massachusetts flight information software company, for $700 million, subject to adjustments.

Google's acquisition of ITA Software will create a new, easier way for users to find better flight information online, which should encourage more users to make their flight purchases online.

The acquisition will benefit passengers, airlines and online travel agencies by making it easier for users to comparison shop for flights and airfares and by driving more potential customers to airlines' and online travel agencies' websites. Google won't be setting airfare prices and has no plans to sell airline tickets to consumers.

Because Google doesn't currently compete against ITA Software, the deal will not change existing market shares. We are very excited about ITA Software's QPX business, and we're looking forward to working with current and future customers. Google will honor all existing agreements, and we're also enthusiastic about adding new partners.
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All the best,
Ewen
#buying #google #industry #travel
  • Profile picture of the author rikkib51
    Hey,

    This could be an interesting move by Google. As usual Google continues to expand.

    Recky
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    • Profile picture of the author ewenmack
      Hello hello another Kiwi on here.

      Yeah I'm in the travel industry so I'm in the loop what's happening globally tech wise.

      They have the largest search data base so bringing in industry data it can streamline user experience.

      Airlines online bookings are now successfully offering hotel accomodation and rental cars.

      It suits people who value their time over money.

      All the best,
      Ewen


      Originally Posted by rikkib51 View Post

      Hey,

      This could be an interesting move by Google. As usual Google continues to expand.

      Recky
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  • Profile picture of the author Suzy 29
    It doesnt surprise me i think it is the right direction for them to go in!

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  • Profile picture of the author theentry
    Yap same here, it doesn't surprises me at all. In 50 years they will control everything
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  • Profile picture of the author gtptaosb
    Banned
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