What are the top skills an IMer needs to have?

by sellerscompanion

Posted: 14 years ago 23 replies

INTERNET MARKETING

I was just listening to a very interesting seminar by Brian Tracy online and he asked an important question. He said to figure out the top 4 or 5 key skills that you need to have in your industry (IM) and which one is your weakest skill. He says that your weakest key skill is what sets your income.

So, what do you all think are the top 4 or 5 KEY skills we must have as an IMer? What's your weakest?

I would say the key skills we must have are time management, creativity, courage, organization....

CC

#imer #skills #top

Sean Fry 14 years ago

Key skills:

- Copywriting (whether it's a sales letter or video)
- Persuasion (selling)
- Branding
- Creating top notch products that fulfill a need
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EdmundLoh 14 years ago

My list would be this:

1. Selling (copywriting)
2. Joint Ventures
3. Outsourcing <- my weakest of the 5, I tend to think I do better on my own ;P
4. Driving traffic
5. Generating ideas
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- jan roos 14 years ago
  
  I think it depends what business model you follow.
  
  For my business model I would say identifying the right keywords is one of the most important skills to have but for product creators It's probably identifying a hungry niche that will spend money on a solution to their problem then copywriting etc.
  
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Coby 14 years ago

Persistance, dedication, commitment, PATIENCE . . . lol

For real though, I think it depends on biz model but I think all the generic ones have been listed.
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- jan roos 14 years ago
  
  Originally Posted by Coby
  
  Persistance, dedication, commitment, PATIENCE . . . lol
  
  For real though, I think it depends on biz model but I think all the generic ones have been listed.
  
  You nailed it right there! Persistence, commitment and Patience is VITAL! Especially persistence because when you try so many things and they all fail it's hard to keep trying especially if you are like me and failed for 3 years straight. It's a tough gig for sure.
  
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- steveshills 14 years ago
  
  patience, patience, and even more patience
  
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l_christopher 14 years ago

I sort of disagree. Patient is good, but not too much. I think an obscene amount will result in laziness.

And why hasn't anyone mentioned any technical skills? It is true that you could outsource a lot, but on some level you need basic knowledge.

Copywriting I think was a good one as well.

1. Action
2. Persistence
3. Copywriting
4. Technical Knowledge (my worst)
5. How to Outsource
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ryanbiddulph 14 years ago

I second Coby and list Persistence as #1.

Copywriting and branding are important but your skills won't develop in these departments unless you stick with it.

RB
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jazbo 14 years ago

The ability to analyze and improve yourself.

Everything else is a process, dealing with yourself is the skill that will break down more doors than anything else you do.
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DebraConrad 14 years ago

So, what do you all think are the top 4 or 5 KEY skills we must have as an IMer? What's your weakest?

Not skills - but "what it takes"

Be someone who takes Massive Action
If the words "give up" are in your brain... you are not an IMer
Commit to doing one thing every day that is related to generating income.
Commit to hours and hours and hours of time devoted to building a business.
Find a mentor - once I had my very own mentor my business went from hobby to income.

Skills (My Top Five)

1.)Learned to produce video products
2.)Learned to use Public Domain content in a variety of money making ways.
3.)Learned to keep excellent records of where my income comes from. This helps me repeat success and ditch the rest.
4.)Learned to use Dreamweaver for .html sales letters. (This is a skill I have a love/hate relationship with. .html code is not my friend)
5.) Learned how to publish physical books that sell on Amazon.

Lot's of others - but these are the 5 that are the most important to me. All the other stuff you can learn pretty much for free.
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Michael Franklin 14 years ago

One of the most important skills is responsiveness, especially in two areas:

You have to be responsive to your customer base in terms of their suggestions as well as their constructive crticisms. This will enable you to enhance your products and services as well as generate new profit centers.

You also have to respond to changing market conditions and be able to shift your plans around emerging opportunities when existing ones start to dissipate. This will enable you to smooth out volatility in your sales and keep them on an upward trend.
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J Bold 14 years ago

I will state just one...

Perseverance!
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good2go4 14 years ago

My favorite one is flexibility - learning to adapt to new situations as soon as they happen rather than sitting and waiting for the "perfect" idea to come along.

I also list communication, being a "know it all", and a writing freak as my other skills, lol. I also have a lot of time for learning - I plan to be doing that on my death bed

Lisa - yes I am procrastinating but I will get to work in a minute!
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adrianhargray 14 years ago

Persistence and a sound marketing strategy. You have to believe that what you are doing is going to work in the long term even when things aren't going well in your business. You need a sound marketing strategy that will bring in tons of traffic also.
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55opotty 14 years ago

essential skills:
negotiating
marketing knowledge
management and execution

2nd skills:
copywriting

3rd skills:
paid traffic (be it ppc, ppv, mediabuys, facebook ads...)
seo and other free traffic generation methods
conversion rate optimization

4th skills:
video editing
html, css, wordpress, etc
...
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- lamberw 14 years ago
  
  Broadly, the skills you need fall into 3 primary skills. 1) Mindset 2) Traffic generation 3) Conversion
  
  Any of them missing and you're dead in the water. Master all 3 and success is guaranteed!
  
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Roey Pimentel 14 years ago

I'm surprised that "research skills" is not mentioned...
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- steveshoemaker 14 years ago
  
  I would say at least an basic understanding of SEO and keyword research.
  
  Traffic generation.
  
  Branding.
  
  Learning to provide value first long before the sales pitch which in essence would be patience.
  
  But more important than the how is the why <<<MINDSET>>>
  
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Kurt 14 years ago

We've had this conversation a number of times over the years, and many suggestions given are personal traits and not skills.

Skills can be taught and learned...

For marketing, there is only one essential skill, and that's getting traffic, aka getting people to see an offer.

This can be as simple as doing a JV with someone with a list that already has traffic, it can be through SEO or PPC, linking, submitting articles, etc.

But ask the old-time boardwalk "barkers" and they'll tell you the first thing you need to do is gather a crowd, any salesmanship comes after. And online, if you use affiliate programs, you don't need to know a lick of copywriting.

The skill to get lots of traffic will over-come many weaknesses in other areas. But if you can't get traffic, none of those other skills matter.
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Steven Fullman 14 years ago

Wanting To Help Others.
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Not promoting right now
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actionplanbiz 14 years ago

Copywriting
Market research
Outsourcing
Organization
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Julie M 14 years ago

Well at the end of the day, no matter what business you're in, you're really in the marketing business and I think that's where a lot of people fall short. So I'd examine how you're marketing yourself, your brand, your company, products etc and improve that before anything else.

That of course is a rather umbrella term that would include your copywriting skills, traffic gen, branding etc.
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Ryan Shaw 14 years ago

persistence and ACTION. testing... copywriting... Using your common sense!

outsourcing detail work...

not overloading yourself with too much info.
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