Got to read this! Parrot Cages internet business
This was on the BBC recently, on how a business started on the Internet, selling of all things Parrot Cages
"In-depth analysis of massive amounts of click data threw up a lot of pet supplies queries, and in particular parrot cages. They tested the water by buying keywords using Google AdWords, and building a simple ecommerce site using a third-party product, Shopify.
The JustCages website went live - without the ability to actually buy the cages, to gauge demand before sourcing stock.
Within two weeks it became clear the appetite was there. Orders were fulfilled initially by so-called drop shippers; these are manufactures or wholesalers who will ship goods on behalf of vendors directly to the customer, bypassing the need to hold inventory, minimising risk. "
Read More:
BBC News - Searching the internet's long tail and finding parrot cages
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