What's The Point In Using FaceBook Fan Pages?

5 replies
Maybe I am doing something wrong and someone can explain this to me as to what I am doing wrong, but I don’t see a huge point in FaceBook Fan pages.

A few days ago I took the plunge and set up a personal FB fan page (as a public figure/expert).

I invited a handful of my existing FB friends (about 400 people) to like my page. I had to be careful as to who I invite as I don’t want most of my professional contacts from other businesses to see this as spamming.

I also set up a separate personal account so that not to commingle my real family and friends with my 'fake' friends and befriended about 70 to 80 people; some of my old contacts and some new.

As of right now, which is three days later I have a fan base of about 70 to 80 fans, of which about 50 fans appear to be automated bots, 2 are musicians marketing on FB to get publicity, about 4 are my real life friends who felt sorry for me, and the rest are men located in remote from me parts of the world who tell me that I am hot and they want to "start a relation" with me and invite me to chat on MSN or yahoo messenger.

I also have become a fan of a site promoting hotels in Russia, a company selling vacation packages in Turkey, installed a few applications, and took several quizzes in exchange for their owners becoming my fans.

I’ve read about people selling friend invites for $5. So, if I buy a package they will invite another 5,000 bots to my page, out of which maybe 100 are real people (who are also trying to promote their own online or offline services of some sort), and who will become my fans, what is really the point in all of this?

Of course I could just send an e-mail to my lists and get a bunch of fans that way – quick and easy, BUT from what I understand FB fan pages are supposed to drive people from FaceBook page into your list, and not the other way around.

Can someone explain to me how this works?

I have read about 10 e-books about FaceBook marketing; yes, they mention CPA ads, but I don’t do CPA, just not my cup of tea.
#facebook #facebook friends #fan #fan page #fan pages #pages #point #what’s
  • Profile picture of the author activetrader
    Anyone? no? Anyone uses FaceBook for marketing?
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    Me

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  • Profile picture of the author Bildeberg
    The sound of silence is deafening...

    My business has a fan page, but it all just seems to be bots subscribing. Far more real customers subscribe to our business via email / twitter. Go figure.
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    • Profile picture of the author Traffic_Is_King
      The problem you maybe having is that you are not engaging the Facebook Community. You are inviting people to your page but what are you actually offering them? Are you creating polls, starting discussions, setting up contests, posting links to videos, articles, etc.

      If you provide value to your fans they will share the content on your Fan page with their friends. That's how FB like pages can go viral. Engage your FB fans and tell them to spread the word about your page.

      Offer them content that they would want to share and drive more people to your page. In order to have a FB page that is active you first have to be active and initiate interaction among your fans.
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  • Profile picture of the author paulie888
    While there will always be bots, there are also many genuine people on Facebook. The main advantage of having a fan or business page is that you can have unlimited fans, and if you are registered as a business it would go against Facebook's TOS anyway to set up a personal page as a business one.

    The key with Facebook is interaction - you have to actively engage and communicate with your fans. It is not for lazy people, and you definitely have to spend some time on your Pages interacting with people, answering their questions, and also driving more visitors to your Fan page via all kinds of marketing and even Twitter.

    Paul
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  • Profile picture of the author Kevin_Hutto
    Hey Activetrader,
    I have found FB fan pages to work best with FB PPC. You drive traffic to your fan page. They Like you and eventually may join your list. Give something away for free at the Fan page, then offer to give something even better away for free if they optin to your list.

    The other reason to use fan pages is if you have several products, you can have fan pages for all of them and still keep your real friends separate.
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