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PLR membership site - to niche or not to niche

by mrcouchpotato
17 replies
If you were going to create a PLR membership site, would you create one within a niche such as "poker playing PLRs" and all the PLR products would only have to do with Poker?

Or would you create a membership site that had a variety of niches?

Mike
#membership #niche #plr #site
  • Profile picture of the author AdmiralGloom
    I think it would be more profitable having a variety of niches.

    I recently started a PLR site and only have a single PLR package which is on weight training...I haven't sold a single one, granted they have only have been available for a bit. Most people own a variety of different niche blogs that don't have time to put content on their site themselves so....

    once again I believe a variety would be the most profitable.
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    • Profile picture of the author leclaims
      Definitely would want to have a variety of niches so you have more opportunity to pick up customers. Limiting your niches limits your customer base.
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  • Profile picture of the author good2go4
    Hi Mike,

    From a customer perspective I think you would get more members signing up if you offered a variety of different niche PLR products. For myself if I was a member of that type of site, I would use the different niches to create new income streams - you know, the case of "I didn't think of that before". It would prompt me to expand my niches.

    Best wishes
    Lisa
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  • Profile picture of the author Ruth P
    On the one hand I do agree that a variety of niches is the best way to attract as many customers as possible.

    But from a buyer's standpoint, who wants to be locked into a membership where they get sent random niches every month? They would never know if the niche they get sent is going to apply to the niches they're currently in. Sometimes buyers like random niches but most would get overwhelmed by having too many ideas after a few months.

    If I was in the relationship niche, for example, which do you think I would sign up for: a PLR membership site that gave me random niches each month, or one that dealt solely in relationship PLR. Definitely the latter. But no reason why you can't set up more than one niche membership package.
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    • Profile picture of the author AdmiralGloom
      Originally Posted by Ruth P View Post

      On the one hand I do agree that a variety of niches is the best way to attract as many customers as possible.

      But from a buyer's standpoint, who wants to be locked into a membership where they get sent random niches every month? They would never know if the niche they get sent is going to apply to the niches they're currently in. Sometimes buyers like random niches but most would get overwhelmed by having too many ideas after a few months.

      If I was in the relationship niche, for example, which do you think I would sign up for: a PLR membership site that gave me random niches each month, or one that dealt solely in relationship PLR. Definitely the latter. But no reason why you can't set up more than one niche membership package.
      I agree if you are signing up for a membership you are going to want consistantly similar content. I think if you are going to motenize (at least at first) i think flat rate rate for a niche package would be a great start! Also certain sites, including my own, offer a small fee to post packages on their site. My site does have a limit to 5 packages at a time but there is 100% commision..
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    • Profile picture of the author cashcow
      Originally Posted by Ruth P View Post

      On the one hand I do agree that a variety of niches is the best way to attract as many customers as possible.

      But from a buyer's standpoint, who wants to be locked into a membership where they get sent random niches every month? They would never know if the niche they get sent is going to apply to the niches they're currently in. Sometimes buyers like random niches but most would get overwhelmed by having too many ideas after a few months.

      If I was in the relationship niche, for example, which do you think I would sign up for: a PLR membership site that gave me random niches each month, or one that dealt solely in relationship PLR. Definitely the latter. But no reason why you can't set up more than one niche membership package.
      Exactly!

      The problem is that you can only offer so many niches per month, right? So your odds of pleasing everyone are severely limited and as Tiffany stated above after 1 or 2 months of getting content I can't use - I am outta there.

      In fact, that has happened to me with several memberships I have been in over the years and I usually only last 2 or 3 months and then quit and actually I have noticed the memberships themselves only have a short lifespan (probably because of such low retention)

      On the other hand, if you make bunch of niche specific ones then you know that your subscribers will be happy every single month.

      Personally, I think it must be pretty hard to keep a PLR membership profitable because all of the ones I have ever joined (and I have joined a lot) never last very long.

      Lee
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  • Profile picture of the author Gary King
    I don't think you can niche yourself to something like poker playing unless there's a huge amount of sub-niches to it.

    You could make multiple sites (for SEO for example) that all fed back into the main plr site.

    e.g.

    Main site - really-smokin-hot-plr-about-everything.com

    pokerplr.com
    blackjackplr.com
    rouletteplr.com

    all lead back to the main site above.

    Think of the main site as having "areas" like the forum here- main discussion, classifieds, special offers, web design, etc.

    Hope it helps.

    Gary
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  • Profile picture of the author peekay
    This would sound very cliche but let me just say it;
    Wouldn't it be more appropriate to find out from your prospective customers what exactly they want and then give it to them?

    Step 2 or marketing 101
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    • Profile picture of the author mrcouchpotato
      Originally Posted by peekay View Post

      This would sound very cliche but let me just say it;
      Wouldn't it be more appropriate to find out from your prospective customers what exactly they want and then give it to them?

      Step 2 or marketing 101
      Well, I don't have any prospective customers just yet. I asked my original question to start my research.

      As for everyone else and their replies (thank you by the way), I too can see that both ideas have their advantages and disadvantages. On the one hand, some people have multiple niches and want the variety. But on the other hand, what happens if they only market to one niche and most of the PLR doesn't match it?

      Hmmmm.

      Mike
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  • Profile picture of the author peekay
    Haah Mike, you have just confessed to one of the worst business/marketing sins - starting with a product first

    You have to start with a market first (your prospective customers), then research what the market wants and give it to them.
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    • Profile picture of the author mrcouchpotato
      Originally Posted by peekay View Post

      Haah Mike, you have just confessed to one of the worst business/marketing sins - starting with a product first

      You have to start with a market first (your prospective customers), then research what the market wants and give it to them.
      Ok. You're right. But believe it or not, I did get some valuable information from my post

      Mike
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  • Profile picture of the author J Bold
    I would go with a variety of niches, for sure. No need to limit yourself in this area.

    Normally I would go with a focused site, but if it was PLR, I would probably go for a variety of niches for a PLR membership site.

    I think your members would want at least a few different niches to choose from with your PLR material. I think you would attract more people that way.
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  • Profile picture of the author LeeLee
    Would it be possible to set up the membership site so that the member gets to choose "x" number of packs a month? This way you could have a variety of topics while your members get what they want.
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  • Profile picture of the author TiffanyLambert
    If I was doing membership I would have it niche specific. Here's why:

    They're being forced to pay each month right? So if I'm in the dog training niche and I get poker and make money online two months in a row, it's not enticing enough to stay subscribed.

    It's easy to set up multiple niche specific memberships, so I'd go that route.
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    • Profile picture of the author J Bold
      Originally Posted by TiffanyDow View Post

      If I was doing membership I would have it niche specific. Here's why:

      They're being forced to pay each month right? So if I'm in the dog training niche and I get poker and make money online two months in a row, it's not enticing enough to stay subscribed.

      It's easy to set up multiple niche specific memberships, so I'd go that route.
      Ya, Tiffany knows more than me what she's talking about so that may be your best bet!
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  • Profile picture of the author MichaelParsons
    Here's a thought...

    Go wide with the PLR subject matter, post all the stuff for download by your members, no drip, apply S2Member, limit the # of daily downloads, let customer choose what he/she wants.

    I hope you have about 100K PLR for them...

    No what I'd do, what I'm doing.

    Membership burnout rate is 3-6 months anyway.
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  • Profile picture of the author phpnetpro
    Personally, I would go with a variety of niches, although I can think of some situations where I may go for a niche PLR site. In general, you may want to check out the demand for various niches of PLR products to see what the most popular ones are. If you happen to be going after one of those niches, then you may do better with a niche site. I say this because you will likely have much less competition and may even be able to get some good search engine rankings fairly quickly (just guessing though - didn't do any research).
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