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Ditch the Pitch and Build a Brand. "Building a Brand Online"

by Thomas Michal
3 replies
On otc. 11th adage released some white papers about building a brand on line it comes in a pdf you can get for free < here >


if you have the time check it out you will probably find it useful and interesting.
#brand #build #building a brand online #ditch #pitch
  • Profile picture of the author emmedi
    Thank you for the hint, as usual it's a classic good AdAge report.

    However, I think it has very limited usefulness for 95% of the Warriorforum users.

    It deals with "branding" and not "direct response" usage of the Internet as done by Internet marketers here.
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    Make Your Brand
    "Learn how to create your Fortune 500-like Brand even if your office is in a closet"
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    • Profile picture of the author Shaun OReilly
      Originally Posted by emmedi View Post

      It deals with "branding" and not "direct response" usage of the Internet as done by Internet marketers here.
      Or you can use "Brand Response" which is a combination
      of branding with direct response methods so that your
      marketing generates trackable results AND builds your
      brand at the same time.

      Dedicated to your success,

      Shaun
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      .

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      • Profile picture of the author emmedi
        Originally Posted by Shaun OReilly View Post

        Or you can use "Brand Response" which is a combination
        of branding with direct response methods so that your
        marketing generates trackable results AND builds your
        brand at the same time.

        Dedicated to your success,

        Shaun
        Thank you Shaun, interesting concept, it has been descripted in the early Nineties by Rapp & Collins with their Maximarketing book (enlightening).

        Generally, I believe with marketing it's more a "matter of style" and I prefer using the terms that most people use. Inventing new words sound great at first, but if it doesn't catch up, it becomes useless and hides maybe a great concept behind it.

        Case in point is CRM, a field I worked in for some years. It was hot back in late Nineties, but then it became stale and now it's almost shameful to talk about it. And it's BS because CRM is nothing else than database marketing that's nothing else than 150 year old direct marketing, applied mostly to clients (and not prospects) and with the power of modern and cheap client server technologies. And it works, if properly applied.

        So I stick with Branding and Direct Marketing, but I totally agree with your concept.
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        Make Your Brand
        "Learn how to create your Fortune 500-like Brand even if your office is in a closet"
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