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When You Research Keywords, Are You Happy With Lower Numbers if You're Getting a Higher Payout?

by Superior Content Creation
8 replies
I'm curious--for those of you setting up merchant sites for an affiliate commission (tangible products), are you happy targeting keyword strings with a slightly lower search volume when it's a particularly big commission? Or do you figure to make less sales because of the ticket price and so you still target the same numbers?
#happy #higher #keywords #lower #numbers #payout #research
  • Profile picture of the author LMC
    It really depends on the keywords:

    For example,

    Say you are using: Large Fishing Rods

    Here you are going to want the best price for a large fishing rod. Because generally Internet Shoppers are comparison shoppers.

    However, say you are using: Graphite Fishing Rods or Gold Fishing Rods

    You are getting into a specific micro niche of the main fishing rod niche besides the size, now you are going to post the best quality fishing rods. These people researching these specifics are enthusiasts of the product, understand it, and know they are to be expecting a higher priced good.

    Hope that helps
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    • Profile picture of the author Superior Content Creation
      Originally Posted by LMC View Post

      It really depends on the keywords:

      For example,

      Say you are using: Large Fishing Rods

      Here you are going to want the best price for a large fishing rod. Because generally Internet Shoppers are comparison shoppers.

      However, say you are using: Graphite Fishing Rods or Gold Fishing Rods

      You are getting into a specific micro niche of the main fishing rod niche besides the size, now you are going to post the best quality fishing rods. These people researching these specifics are enthusiasts of the product, understand it, and know they are to be expecting a higher priced good.

      Hope that helps
      Thanks--so I think what you're saying is that the conversion percentage will typically be the same (very roughly) because the people searching for products in expensive micro niches already know what they're paying before they get there...is that about right?

      EDIT: Just to be clear, yeah, I was talking about when keyword strings where the commission is higher because it's a big-ticket item. Cheers.
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  • Profile picture of the author LMC
    Hey,

    Well yes, obviously things have to be fine tuned, but that is the basic principle.

    You always want to look for niches that have enthusiasts, aka, people willing to pay the price.

    If your selling a white t-shirt. The person won't be an enthusiast of the white t-shirt, but generally just need or want, and so they will look for the BEST price.

    You find a niche with enthusiasts now you are in control.
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  • Profile picture of the author afftyc
    I think if its only "slightly less" search volume then I don't see why you shouldn't go after that niche. I think the real question is what would be the minimum amount of searches required for someone to go after any niche? 2000 monthly searches? 1000? or less?
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    • Profile picture of the author Superior Content Creation
      Originally Posted by afftyc View Post

      I think if its only "slightly less" search volume then I don't see why you shouldn't go after that niche. I think the real question is what would be the minimum amount of searches required for someone to go after any niche? 2000 monthly searches? 1000? or less?
      I'm currently targeting 1800 per month, or 60 per day. I was really just curious if people altered their desired search volume if they knew the payouts were higher, but yeah, how many searches per month a particular marketer targets certainly depends on their own goals.

      I've got some other terms with numbers that are right where I want them--I'm just analyzing a few hundred terms in a spreadsheet at the moment and about half of them are big ticket items (guess I'm a bit of a dreamer LOL), so I was curious how other marketers changed their strategies based on that.

      cheers, James
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  • Profile picture of the author Luke McCormack
    depends on the buyer "tendency" of the keyword. For example, I would take " buy big fishing rod" with 800 exact match over "big fishing rod" with 4000 exact match (figures made up!). As I know the former will convert far better due to commercial intent.

    Best regards

    Nigel
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  • Profile picture of the author John Romaine
    James,
    I wanted to touch base on this thread as I was just answering a support request on one of my sites that only receives a handful of searches per day. To be exact, Ive just checked the stats, and certain search terms (not all) receive less than 10 searches daily. In total the site probably gets about 210 uniques a month.

    Whilst this goes against the figures I pointed out in THIS THREAD I wanted you to realise that low figures can be overlooked (but certainly dont make this a habit) if you have a highly desired product, that is available exclusively with you, and is a HIGH priced item.

    Even though this site that Im talking about only gets a handful of uniques a day, the product sells for $600 and overall, the site runs on autopilot, apart from of course email enquiries.

    Again, dont get into the habit of dropping your search volume figures, as Im sure there are plenty of niches with better opportunities, but certainly, dont discount lower search volumes on high ticket items.

    Hope this helps dude.
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    • Profile picture of the author Superior Content Creation
      Originally Posted by ramone_johnny View Post

      James,
      I wanted to touch base on this thread as I was just answering a support request on one of my sites that only receives a handful of searches per day. To be exact, Ive just checked the stats, and certain search terms (not all) receive less than 10 searches daily. In total the site probably gets about 210 uniques a month.

      Whilst this goes against the figures I pointed out in THIS THREAD I wanted you to realise that low figures can be overlooked (but certainly dont make this a habit) if you have a highly desired product, that is available exclusively with you, and is a HIGH priced item.

      Even though this site that Im talking about only gets a handful of uniques a day, the product sells for $600 and overall, the site runs on autopilot, apart from of course email enquiries.

      Again, dont get into the habit of dropping your search volume figures, as Im sure there are plenty of niches with better opportunities, but certainly, dont discount lower search volumes on high ticket items.

      Hope this helps dude.
      Thanks, John--that helps a lot. Yeah, I'm not dipping quite as low as you mentioned on search queries. The ones I've targeted are still at least 1000-1300 per month, but the ticket on them is quite a bit higher as well.

      I read some good posts a while back from a couple different guys who were going with the philosophy of targeting bigger products for their affiliate stuff, under the assumption the sale wasn't all that much harder. So I thought I'd combine that strategy with the one in the thread you mentioned above.

      That said, I'm not trying to make a habit of it until I see what kind of numbers I get. I'm mixing it up from site to site on this first test batch. Was just curious if you other guys were swinging numbers up or down on big ticket stuff.

      Thanks for jumping in.
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