Weight loss ads on facebook

1 replies
I have a bit of a problem with weight loss ads on facebook. They are targeting european countries.

I have been promoting this product sucessfully the last couple of months now, everything has been very profitable.

Anyway the last couple of days i have been seeing strange things happening with my ads on facebook. This is mainly with these weight loss ads but also with other "extreme" offers.

The day before yesterday i activated some old paused ads that where running very well in the beginning of sep for this weight loss offer. I get a good CTR of little under 0.1%. And my bids are all good and high, almost double the suggested bids on facebook. First day i ran up the budget of almost 1000USD, and everything worked well. Clicks where coming in and i got impressions to hit the budget for that day, no probs.

Yesterday i noticed that the traffic came in a bit slower. I suspected that i wouldnt hit the budget for that day, cause i had over half of the daily budget left at 10 in the evening. CTR and bids was still as good as the day before yesterday, so it should show my ads. Way over suggested bids. Still it wouldnt spend more then half my budget, and facebook almost stop showing my ads altogether?

Because of this i tried using another facebook account where i uploaded the same ads just to get them reviewed. They where already sitting in the account paused fresh (never used) and approved. So i unpaused them and set the spendlimit to about 150USD, this was about 11 in the evening. So i had 1 hour to receive the impressions and clicks to hit the budget of 150USD. I got alot of impressions, and i could constantly see the ad being showed in the targeted profiles. I think it used about 80USD, then again stopped showing the ad almost altogether. I had good ctr and high bids, way over suggested.

Today its very slow on both accounts, and the account above shows CTR of 0.012% for the same ad. The demographic is like 200000 people so this does not ad up.

The other account show good CTR, but wont use up the budget!?

Why is this any thoughts on this are highly appreciated.

Sorry for the lengthy post.

,Martin
#ads #facebook #loss #weight
  • Profile picture of the author NIKY
    First try to target other country like US Add Likes & Interests keywords and first use low budget like: $5-$10 daily
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