PLR Store - how many to start with? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

14 years ago

I recommend that you start with just 1 pack. Open right away. You can always post something like "More PLR Coming Soon" or something like that and then just keep building up your PLR from there.
Hope this helps.
Alicia

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Doug Wakefield 14 years ago

Just get something up there. 1 pack starts things.
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- Rachel Zaouche 14 years ago
  
  We opened today with four packs but I agree with the others. Having written for loads of people, I can say for certain people are great at telling you what they want articles written on.
  
  If you dont have a store open then you won't get this valuable feedback.
  
  Good luck with your venture.
  
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ccasselman

14 years ago

I agree.

All you need is just one pack to sell. As you get more, you can leverage them to build better packs and discounts but get started as soon as possible.

Results will give you momentum and motivation to scale it up.

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Alan Petersen

14 years ago

Peggy Baron is selling PLR packs that you can re-sell as PLR for those starting out with their PLR site. I thought that was pretty smart!

Resell PLR - Quality PLR articles from AllstarPLR you can resell!

That is not an affiliate link and although I'm friends with Peggy she has no idea I posted this, I just think it's a cool way for folks starting out to have a few packs to get started quickly.

But I agree don't wait too long until it's all perfect, just get going.

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mrcouchpotato

14 years ago

Thanks everyone. By tomorrow or the next day I should have 10 articles finished. They'll be in the 425-500 word range.

What do you think a good rate would be for a pack of 10 articles? They are in the wedding niche. Also I see a lot of PLR sites limiting the number sold. What's a good limit to keep them from being saturated everywhere yet make a good profit?

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Gary King

14 years ago

Originally Posted by mrcouchpotato

Thanks everyone. By tomorrow or the next day I should have 10 articles finished. They'll be in the 425-500 word range.

What do you think a good rate would be for a pack of 10 articles? They are in the wedding niche. Also I see a lot of PLR sites limiting the number sold. What's a good limit to keep them from being saturated everywhere yet make a good profit?

I could propose a number, but better to do two things:

1) do some searching and see what your competition is charging (hint: there are two of them listed above my post in the thread)

2) test the waters - you may need to start lower to gain attention, or start higher if you can differentiate in another way. Consider offering free memberships or something to get people in the door and show how good your work is and gather testimonials, etc. then move to paid offerings.

Just some thought-provoking juice (hopefully).

All success with your launch!

Gary

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Doug Wakefield 14 years ago

Test the waters.

You have 10 articles, so two packs of 5. Do one limited and one not, see what happens.

I run about a buck an article, with a 20% coupon running now. You may go higher or lower depending on your wants and needs.

Don't think too hard on it, pick something and try it. If it doesn't work out you can change it later. If you spend too much time worrying about it now you will never get off the ground.
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rmac 14 years ago

I only have 4 article packs and 1 short report on my plr store and I have made a couple of sales. As stated above, it gives you the motivation to keep going.
I started backlinking after only 2 packs were added and started getting traffic almost immediately.
If all of the articles are over 400 words, I will price at $1 each article. I am running specials at the moment on various packs aka "opening specials" (dropped a couple of dollars off the pack) and they are the ones that have sold first.
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Sheryl Polomka

14 years ago

Originally Posted by mrcouchpotato

Thanks everyone. By tomorrow or the next day I should have 10 articles finished. They'll be in the 425-500 word range.

What do you think a good rate would be for a pack of 10 articles? They are in the wedding niche. Also I see a lot of PLR sites limiting the number sold. What's a good limit to keep them from being saturated everywhere yet make a good profit?

1 pack sitting around wont make you money, so yes go ahead and open your store even if it just has 1 pack, you can still start selling that 1 pack while you are writing more.

I sell my packs of 10 articles for $7 - I have seen others sell for more but I have found that works well. I limit mine to 50 packs, some people don't limit at all, others limit to 75 or 100, so it really is a personal choice. I chose 50 because I can still make a decent amount of money by selling 50 packs and it is keeping it at a nice number so there isn't too many of the same article out there.

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AshleyB

14 years ago

I charge $1 per article page, I don't sell limited PLR, but I have seen others set the limit at 100.

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jeanniegiordano 13 years ago

I think $1 a page works well.
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DeborahDera

14 years ago

Originally Posted by mrcouchpotato

How many PLR products or article packs should you have before opening up a PLR store? Basically what's the minimum amount before opening the doors?

I opened with my first pack and started marketing it once I had several in one niche. I did try to make that niche as relevant and timely as possible to generate interest. Many PLR stores also ask visitors to contribute topic suggestions.

I highly recommend checking out Tiffany Dow's PLR ATM course if you aren't sure how to set up a store.

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mrcouchpotato 14 years ago

Thanks everyone. You've given me some great answers.

I hope to create a new PLR pack each week to ramp up my inventory, but in the mean time I'll start with the 1 pack just to get my feet wet.

Mike
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Sheryl Polomka

14 years ago

Good luck Mike! Hope you do great with it!

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Peggy Baron

14 years ago

Hi Mike,
Good luck with your PLR store!
I added PLR article packs to my site as I did them, but didn't announce the site to the world until I had 10 packs up. I felt I didn't look like such a newbie that way.

Some were 5 article bundles and some were 7.

It's very important to grow your list of potential customers by offering something for free in exchange for their email address. Offering some free PLR would serve that purpose and it would also allow them to see the quality of PLR articles you provide. Ask for feedback, testimonials, and requests.

I've upped my prices to $1.25/page with good results, but I started at $1.00/page. Also remember to offer list-only discounts from time to time.

As far as limiting your sales, you can go with what the top PLR sellers are doing, or test it out yourself. Maybe have one page that offers PLR limited to 25 sales and price them higher, and anoher page with a high limit or no limit at a little lower price. Try setting up a poll on your site and find out what your viewers would like.

Alan - thanks for the shoutout

Good luck with it Mike!

Peggy

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AshleyB

14 years ago

Originally Posted by Peggy Baron

Hi Mike,
Good luck with your PLR store!
I added PLR article packs to my site as I did them, but didn't announce the site to the world until I had 10 packs up. I felt I didn't look like such a newbie that way.

Some were 5 article bundles and some were 7.

It's very important to grow your list of potential customers by offering something for free in exchange for their email address. Offering some free PLR would serve that purpose and it would also allow them to see the quality of PLR articles you provide. Ask for feedback, testimonials, and requests.

I've upped my prices to $1.25/page with good results, but I started at $1.00/page. Also remember to offer list-only discounts from time to time.

As far as limiting your sales, you can go with what the top PLR sellers are doing, or test it out yourself. Maybe have one page that offers PLR limited to 25 sales and price them higher, and anoher page with a high limit or no limit at a little lower price. Try setting up a poll on your site and find out what your viewers would like.

Alan - thanks for the shoutout

Good luck with it Mike!

Peggy

Peggy, this is all really great advice!

Do you have a specific PLR pack that you give for free with a sign-up, or do you let the customers pick something? This is something I plan on implementing immediately!

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Peggy Baron

14 years ago

Originally Posted by AshleyB

Peggy, this is all really great advice!

Do you have a specific PLR pack that you give for free with a sign-up, or do you let the customers pick something? This is something I plan on implementing immediately!

On my site my sign up is actually for a report about what you can do with PLR. That's what I started with and still get sign-ups with so I haven't changed it. But I also use free PLR articles with sign-up as an additional way to grow my list. This is where a free WSO comes in - offering free PLR articles for optins (free to the subscribers, costs you the $40 WSO fee). You can also offer the free PLR articles in a Giveaway or Adswap. And be sure to put it in your WF forum sig.

So to actually answer your question - yes, I give a specific pack designated as my free pack (I actually have a couple). Otherwise it can get messy from the adminstrative side with having to manually send their requested free pack with each request and trying to keep track of it all. Plus, you may have limits on your regular PLR article packs, but you shouldn't have any limits on your free pack.

A good idea would be to subscribe to some of the PLR sites to see how they operate their backend. You'll learn a lot that way.

Peggy

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JohnMcCabe

14 years ago

Originally Posted by Gary King

2) test the waters - you may need to start lower to gain attention, or start higher if you can differentiate in another way. Consider offering free memberships or something to get people in the door and show how good your work is and gather testimonials, etc. then move to paid offerings.

Just some thought-provoking juice (hopefully).

All success with your launch!

Gary

One caution - if you want to go with the idea of starting lower to gain attention, make sure you make it clear that the lower price is temporary, like a grand opening celebration or something.

You could also position your PLR store like the cruise lines do with a new ship - they offer cheap 'shakedown' cruises - you get a cheap vacation where you know there might be glitches in the service, and they get to provide some experience for their crew. Once everything is running smoothly, it's back to regular rates.

One thing I've noticed a lot of the PLR writers and ghost writers on this board expressing concerns about is starting cheap and then having to pretty much start over when they raise their prices.

You want to attract customers you can keep once you adopt your normal prices.

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Gary King

14 years ago

Originally Posted by JohnMcCabe

One caution - if you want to go with the idea of starting lower to gain attention, make sure you make it clear that the lower price is temporary, like a grand opening celebration or something.

Agreed John. Stating clearly is the best path so no one is surprised down the line.

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Alan Petersen

14 years ago

Originally Posted by Peggy Baron

On my site my sign up is actually for a report about what you can do with PLR. That's what I started with and still get sign-ups with so I haven't changed it. But I also use free PLR articles with sign-up as an additional way to grow my list. This is where a free WSO comes in - offering free PLR articles for optins (free to the subscribers, costs you the $40 WSO fee). You can also offer the free PLR articles in a Giveaway or Adswap. And be sure to put it in your WF forum sig.

So to actually answer your question - yes, I give a specific pack designated as my free pack (I actually have a couple). Otherwise it can get messy from the adminstrative side with having to manually send their requested free pack with each request and trying to keep track of it all. Plus, you may have limits on your regular PLR article packs, but you shouldn't have any limits on your free pack.

A good idea would be to subscribe to some of the PLR sites to see how they operate their backend. You'll learn a lot that way.

Peggy

That's great advice right there Peggy! Offering a free packet of PLR to build a list of potential clients is very smart.

Another idea is to offer a specific pack for cheap as an introductory offer for list building purposes... say $1.99 so you're building your list with buyers. You won't make much after PayPal fees but the purpose of that pack is to build a list of buyers.

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LeeLee

14 years ago

I have noticed that some PLR writers list their article titles while others simply give a brief description of what is included in the article pack. Any pros or cons on these methods?

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Nicola Lane

14 years ago

To everyone who has questions about PLR sales or a PLR store then i highly recommend you go and get PLR ATM

The official Site: PLR ATM Official Site By Tiffany Dow

or a site with some great bonuses (Not mine!): PLR ATM Review and Special PLR ATM Bonus

This course is brillinat - and will answer all your questions - especially those you haven't yet asked! (And Tiffany is a wonderful person!)

Hope this helps

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AliciaBowyer

14 years ago

$1 per article is a good price. A good limit for limited plr is between 50 and 100.
Hope this helps.
Alicia

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sellerscompanion 14 years ago

I opened my store with 1 pack but quickly followed up with 3 more packs that week and have just continued to add since then! Good luck with your store.

CC
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- mrcouchpotato 14 years ago
  
  I want to thank everyone with their replies. I really appreciate it.
  
  So far I have my domain name and I'm currently building the site. I'll post it when I'm done to get everyone's opinion along with other suggestions.
  
  Thanks again.
  
  Mike
  
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CCGAL

14 years ago

I also purchased Tiffany Dow's PLR ATM and I am extremely pleased with what I got. What people may not realize, however, is that what Tiff is teaching is more than just how to sell PLR - the steps she takes you through to set up your first store are applicable to almost any immediate downloadable product, and she doesn't leave anything out. It's really an internet marketing for newbies course that's more complete than many of the books I've paid for AND better than a very expensive seminar I attended 3 years ago.

That said, she also shows you how to use PLR materials. That part was so good ... although I've got my store basically set up and ready to put PLR in ... I'm having severe second thoughts about selling my stuff because I want to use it, myself.

Tiff says to start with what you've got. If that's 1 pack, open your doors and keep writing, she says. Good advice, I think.

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Peggy Baron

14 years ago

Originally Posted by CCGAL

That part was so good ... although I've got my store basically set up and ready to put PLR in ... I'm having severe second thoughts about selling my stuff because I want to use it, myself.

Why can't you use your PLR too? If you're selling 50 licenses, "buy" one yourself and use it how you want under the terms of your TOS. I learned that from Bev Clement.

Pflugerville huh? I used to live in Round Rock many years ago.

Peggy

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mrcouchpotato 14 years ago

Let's say you have a bunch of articles in the computer niche. Do you group similar articles into each pack?

For instance, say you have 5 articles about the iPad. 5 articles about Windows 7. And 5 articles about Apple computer laptops.

Do you create 3 packs each with specific product content (one pack for iPad, one for Windows 7, and one for Apple laptops)?

Or do you create 3 packs with various product content? Each pack will have various articles for iPad, Windows 7 and Apple laptops.

Hope that makes sense.

Mike
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ccd

14 years ago

Originally Posted by CCGAL

... I'm having severe second thoughts about selling my stuff because I want to use it, myself.

That's one of the great advantages of writing PLR -- you've got content that you can apply to other purposes if you decide to.

I recently ran a WSO for my new PLR store offering a pack of Christmas PLR articles. Sadly, there was zero interest in the product. I'm not sure why Warriors found the offer so repulsive

. But since there were no sales, I used the content on one of my own websites.

So at least the time spent writing the PLR wasn't a total waste.

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Peggy Baron

14 years ago

Originally Posted by ccd

I recently ran a WSO for my new PLR store offering a pack of Christmas PLR articles. Sadly, there was zero interest in the product. I'm not sure why Warriors found the offer so repulsive

. But since there were no sales, I used the content on one of my own websites.

So at least the time spent writing the PLR wasn't a total waste.

Clint,
I looked at one of your sample articles and it's good.
Sometimes WSOs bomb. Sometimes you can figure out why and other times you have no idea. What you have to realize is there are many factors at work here with your WSO:

You are a talented writer, but relatively unknown on the forum. It would probably benefit you to get your post count up and keep building relationships with others here. Post count should not mean you are inexperienced, but some people do look at post counts that way.

It looks like some people joined your list, even if they didn't purchase from the WSO. These people are potential customers!. They're going to be the ones who check out your next batch, which might be the right one for them.

Get more testimonials you can use in your WSOs and on your site.

Try reworking the wording in your WSO. It's a sales page afterall. Sometimes you need to excite them to the possibilities of what the PLR could do for them. Not everyone "sees it" immediately.

Look at when you posted the WSO. Was it at a bad time? Were there 2 PLR offers right before yours on the page? These are additional factors.

Don't give up! Grow your list and build your brand.

Peggy

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ccd 14 years ago

Peggy,

Thanks so much for the tips and words of encouragement. Both are greatly appreciated.

No, I don't plan on giving up; I've just gotten started!

But it is nice to know as we invest time creating our PLR that we're creating valuable content that we can use ourselves if it doesn't sell.

Sort of a safety net!

Clint
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Justin Jordan

14 years ago

Originally Posted by ccd

That's one of the great advantages of writing PLR -- you've got content that you can apply to other purposes if you decide to.

I recently ran a WSO for my new PLR store offering a pack of Christmas PLR articles. Sadly, there was zero interest in the product. I'm not sure why Warriors found the offer so repulsive

. But since there were no sales, I used the content on one of my own websites.

So at least the time spent writing the PLR wasn't a total waste.

In my experience, selling PLR as WSO can be tricky. I've had some that was ridiculously successful, and some that sold nothing (although like you, I used them to profit elsewhere),l so it can go either way.

The really successful ones were in a niche that was cresting where there was little to no PLR available. If I hadn't capped the numbers I sold, I probably could sold three times as many.

On the other hand, the two that failed were in big niches that are already well saturated with PLR. I've had more experience since then, and I think I could probably make them work now, but I do think that trying to sell really broad niche PLR in the WSO forums is going to be tough.

That said, if you can get traffic going to your own PLR store, you can sell broad niche PLR, although it's always very, very good to be the only person providing PLR for a new niche.

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Peggy Baron

14 years ago

I would probably offer the 3 packs with the specific product content. When you have packs that are somewhat related, you can also offer a "special" price for those who want to purchase all 3 packs together.

Peggy

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tonydbaker

14 years ago

Always sell the benefit. It's important to have the details and features, but the benefits and how life would be with and without them is what creates the final sale.

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mrcouchpotato

14 years ago

I see everyone is selling article packs (mostly in groups of 5 or 10 articles) and they usually come out to $1.00 each.

Is it a bad business model to simply sell each article individual for $1.00 each so customers can pick and choose the specific articles they want? Maybe out of a pack of 5 articles, a buyer is only interested in one article that's in there.

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ccd

14 years ago

Originally Posted by mrcouchpotato

I see everyone is selling article packs (mostly in groups of 5 or 10 articles) and they usually come out to $1.00 each.

Is it a bad business model to simply sell each article individual for $1.00 each so customers can pick and choose the specific articles they want? Maybe out of a pack of 5 articles, a buyer is only interested in one article that's in there.

I've also wondered about doing that. You'd probably not want to allow a minimum of only 1 article because of Paypal fees (If you're using Paypal). If a customer were only purchasing one article, you wouldn't have a lot left of that dollar after Paypal took their percentage and their fixed transaction fee. But it might work to allow a minimum purchase of 4 or 5 articles.

I'm not sure how difficult it would be to set up DLGuard (or whatever shopping cart you're using) to only allow a minimum purchase.

And if you're selling limited PLR, obviously tracking and reporting sales of individual articles will be considerably more labor-intensive than with packs.

But it seems that having the option of selecting individual articles would be something that customers might like. Perhaps some actual PLR consumers will let us know.

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Peggy Baron

14 years ago

Originally Posted by mrcouchpotato

Is it a bad business model to simply sell each article individual for $1.00 each so customers can pick and choose the specific articles they want? Maybe out of a pack of 5 articles, a buyer is only interested in one article that's in there.

As a BUYER of PLR, I wouldn't bother buying one article at a time. To me it would be a hassle. And really, if you have an article pack on dog training, chances are I will want to use most, if not all, of those articles. Having them in a pack helps me keep it all organized. But I can't speak for everyone, that's just me.

As a SELLER of PLR, I think it would take too much time to get them all zipped individually, set up on DLGuard, and put on your site with an individual buy link that it wouldn't be worth it. The PayPal fee aspect has already been mentioned.

Peggy

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Kristy Taylor

14 years ago

You need to take into account the fees that your payment processor will charge (PayPal, Clickbank, etc...) and if you have affiliates. There won't be much left out of $1.

Ta
Kristy

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ElizabethD

14 years ago

Originally Posted by mrcouchpotato

How many PLR products or article packs should you have before opening up a PLR store? Basically what's the minimum amount before opening the doors?

Hi!

It sounds like I am at about the same stage you are with building your PLR store. I am still working on my first pack but I launched my site just the other day.

While it would have been great to launch with a big inventory, I'm hoping I can get a few initial subscribers going so I have somewhat of a list to use when my first pack is complete.

I'm excited to follow your progress. Hopefully in a year from now our PLR shelves will be overflowing!

-Elizabeth

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dagaul101

14 years ago

Personally I would start with something like 10

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JohnMcCabe

14 years ago

Originally Posted by Peggy Baron

You are a talented writer, but relatively unknown on the forum. It would probably benefit you to get your post count up and keep building relationships with others here. Post count should not mean you are inexperienced, but some people do look at post counts that way.

I just wanted to comment on this bit of a post.

Low post count doesn't mean you are inexperienced, true. But unless you have a name that we would both recognize and associate with your product, it does mean you are an unknown quantity.

One of the best ways to become a known quantity is to post good, relevant comments that showcase your talents. Upping your post count with throwaway posts won't really do it. In other words, let us get to know you better.

Just keep on plugging, Clint. It sounds like you have a good attitude.

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Cardsearch

14 years ago

I opened my site with just one pack and a deal.

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Doug Wakefield

14 years ago

I'm not really sure that I would sell the articles individually. It would just create too much chaos to really be worthwhile. I can understand where some people may just want one article in the whole pack, but from a seller standpoint I am selling the product cheaply as is.

If you want one individual article around a topic, you are probably best off by heading to fiverr.com and picking an offer there. At least you would get a unique article.

As far as how to package things, I can give you some ideas that I am considering myself.

If you sell multiple packs on the same topics, bundle them at a slight discount. You can do this in the same niche as well, like IM.

Create reports and bundle them with the articles.

One thing that I am highly considering is to create some business in a box packages as well. Article packs, email messages, free report, squeeze page, paid report, sales page, product images. I would probably slap in a keyword list in there as well.

I am not against creating other packages related around video and audio either, though this is beyond the scope of this post.

Part of my setup strategy is that I have created a coupon code that gives anyone a discount for purchasing my PLR packs while the site is under construction. I am aiming high in my total needed to remove the discount (50 packs for sale), though I am just as happy with the discount as without it. Very similar to the cruise discount mentioned earlier, really.

I'm not using DL Guard for my site though, I went with e-Junkie instead.

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mrcouchpotato

14 years ago

Well...thanks to everyone here that helped me in this thread, I have my new PLR Store up and running. I only have two article packs to sell but plan on adding more each week.

Now I gotta start the promotion. Do you think a press release is a good start?

Mike

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ElizabethD

14 years ago

Originally Posted by mrcouchpotato

Well...thanks to everyone here that helped me in this thread, I have my new PLR Store up and running. I only have two article packs to sell but plan on adding more each week.

Now I gotta start the promotion. Do you think a press release is a good start?

Mike

Mike, the store looks great! I like the theme you used. The colors and the images give it a nice touch. It just feels like a nice place to visit (and buy, of course!)

And judging by your sample, you sure know how to write. Any marketer would be thrilled to buy PLR of such quality.

I wish you the best of luck - looks like you have what it takes to do very well.

Elizabeth

p.s. thanks for asking the promotion question...I'm curious about that too.

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Peggy Baron

14 years ago

It looks great, Mike! I like that you found a niche to focus on. And I like that you'll be adding graphics and video.

Much success!

Peggy

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mrcouchpotato 14 years ago

Thanks Peggy,

I'm sure limiting myself to a single niche is a risk, but my goal is to be THE authority of PLR for that niche. With some hard work and a lot of luck, we'll see if I made the right choice.

Mike
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deannatroupe

14 years ago

I have another question about PLR stores. Is it better to have a membership style site or allow people to just buy the items a la carte?

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Canada

14 years ago

As a buyer of PLR, I've always preferred the a-la-carte style to a membership style, when the articles are on a variety of niches. I found that with the memberships, I always got articles that I didn't have a site on, or had no use for, and I felt like I was wasting my money.

That said, if you're focusing on a single niche, like mrcouchpotato and the wedding niche, it's likely that customers of your content will be interested in continuing to receive content in that niche, so a membership site might be more viable.

Clintoc -- I went with e-junkie for my site too. I've been using them for years with Dupecop and some client website stuff, so the learning curve/cost was far better -- plus I had a 60-day free trial coupon, so I'm hoping to have my site on its way before I have to start paying e-junkie fees.

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mrcouchpotato

14 years ago

Originally Posted by Canada

That said, if you're focusing on a single niche, like mrcouchpotato and the wedding niche, it's likely that customers of your content will be interested in continuing to receive content in that niche, so a membership site might be more viable.

Hmmmmm. Now you got me thinking I should change mine to a membership site instead of a-la carte since it's based on one specific niche.

But then that opens a whole new host if decisions to make. Uhg.

Just when I think I have a plan, a different (and possibly better idea raises it's ugly head).

Mike

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Canada

14 years ago

Originally Posted by mrcouchpotato

Hmmmmm. Now you got me thinking I should change mine to a membership site instead of a-la carte since it's based on one specific niche.

But then that opens a whole new host if decisions to make. Uhg.

Just when I think I have a plan, a different (and possibly better idea raises it's ugly head).

Mike

Don't you hate that! I like John's idea of having both, though. That way those people that are looking just for enough articles to promote a product, or create a mini-site can get what they need, but people that are solidly in a niche can get regular, trusted content. Maybe you could offer some member-exclusives (short reports or something every once in a while) to really make a membership worth it.

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deannatroupe

14 years ago

Sorry Mike. I didn't mean to distract you. That was just a question that's been rolling around in my head. I might just change mine to a la carte since I do plan to offer articles/products in different niches.

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JohnMcCabe

14 years ago

Originally Posted by mrcouchpotato

Hmmmmm. Now you got me thinking I should change mine to a membership site instead of a-la carte since it's based on one specific niche.

But then that opens a whole new host if decisions to make. Uhg.

Just when I think I have a plan, a different (and possibly better idea raises it's ugly head).

Mike

Mike, why does it have to be one or the other? Why not combine them?

Offer a selection of packs ala carte for folks who just need a dollop of content for a report or newsletter or something, and a monthly membership for folks that want all of your content as it's produced. You could even bundle older packs to use as either bonuses or back end products.