How the heck do you test your sales funnel? CPC, free traffic, lists?
But I feel like I've got this chicken/egg predicament here: When testing a sales letter should I use free traffic or paid traffic? If I use free traffic I could exhaust my resources slightly, and if I use paid traffic I don't exhaust those resources and can tap them once I know the funnel is working.
On the other hand, if I use free sources, I don't lose any money if things aren't working (or never work).
For someone who has been down this path, what is your advice?
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