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Any tips on local website promotion?

by blur
13 replies
Starting a website(s) for my local community and wanted to know your thoughts on local (online and offline) promotion.

I know it's a broad question....
#local #promotion #tips #website
  • Profile picture of the author PaulaC
    A few years ago me and my business partner and another friend started a local art and craft market. One of the things I did was write to the local paper (actually I emailed them) with a press release. It made it to the third page of the paper and resulted in hundreds of people flooding through the doors of the first market we ever had.

    So I would suggest writing a press release and submitting it to your local papers and even your local tv and radio stations. They love content.

    Also submit to as many online local business directories that you can find.
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  • Profile picture of the author blur
    Awesome - thank you very much for the info.
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  • Profile picture of the author cliffy
    Banned
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    • Profile picture of the author Jeffrey Stine
      Originally Posted by cliffy View Post

      12 PROMOTIONAL TIPS FOR YOUR BIZ


      11. Internet press releases with a podcast or video attached increases the likelihood that the release will
      perform well and be picked up by more channels. Thanks to Bill Balderaz of Webbed Marketing.
      Just curious, what is the best way to distribute a press release? I looked into PRWeb, and it was pretty expensive. Is there a better way?
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      • Profile picture of the author leclaims
        You could also set up a locally targeted PPC campaign as well.
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      • Profile picture of the author PaulaC
        Originally Posted by Jeffrey Stine View Post

        Just curious, what is the best way to distribute a press release? I looked into PRWeb, and it was pretty expensive. Is there a better way?
        There are plenty of free press release sites to submit to. Just type in 'free press release sites' or something similar into Google.

        If you are focusing locally then submit them directly to your local paper/tv stations/radio stations. Just find their email address on their website and send it through.

        When we submitted to our local radio station they asked us to do an on-air radio chat for their 'whats-on locally' spot.
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  • Profile picture of the author blur
    Thank you for all the great ideas! I appreciate it.
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  • Profile picture of the author Andrea Wilson
    Offline promotion sometimes works even better than online promotions. You can print out your advertisement in leaflets and paste it on public places, free-boards, etc.. In online promotions it is advisable that you use a local ad site or simply make use of the powerful Craigslist, just make sure your ad will not get flagged.
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  • Profile picture of the author carolbacken
    When promoting your local website, you should consider important factors that is essential to your prospect clients. Surely they will look for answers to their questions such as: "What information can you give me and what services can you offer me"?

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  • Profile picture of the author paulie888
    There is no need to use the paid press release sites if your budget doesn't allow for it. Just google "free press release sites", and you'll find numerous free ones to work with.

    Paul
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  • Profile picture of the author Rich Struck
    We hand out 2000 flyers a week but of course most people here will tell you that flyers don't work. (Hint: Don't listen to them.)
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  • Profile picture of the author blur
    I actually work for a print shop and i was thinking about pens and 'office' stuff like that. Does anyone know is this stuff actually works?
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    • Profile picture of the author Rich Struck
      Originally Posted by blur View Post

      I actually work for a print shop and i was thinking about pens and 'office' stuff like that. Does anyone know is this stuff actually works?
      A long, long time ago we used pens and they definitely worked. The trick is to get them out there, they don't do any good sitting in a box.
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  • Profile picture of the author TechGuy1
    Interestingly enough,you can search Online for some Offline ways of promoting your websites.Wear clothes with your Logo. You can even paint your car in a dramatic style.Radio advertising remains one of the best ways to make people know about your local business!
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