Should you have lots of projects or keep focused?

33 replies
When I started out I got excited and tried out too many ideas, and ultimately spread my time too thin with too many projects.

I was told time and again by more experienced people than me that I was making a mistake and should focus on one thing, I would just give excuses like these...
  • "Having lots of projects keeps me interested and motivated".

  • "Having lots of projects gives me more chances of success, one of those things might hit it big"

  • "Having lots of projects gives multiple streams of income, just like the diversification that big companies like Microsoft and Virgin do"
Ultimately, I did get more focused and I believe its a big reason why my income started to increase.

You may want to get your feet wet by trying a few ideas while you get to grips with making money online, but ultimately you want to settle on one project and see it through to completion.

By focusing on one project you'll get it done and progress much faster, become more experienced in that niche and business model and ultimately make more money.

That's how I see it anyway - what have your experiences been?
#focus #focused #lots #multiple projects #productivity #projects
  • Profile picture of the author King Shiloh
    Banned
    I have weighed them and found out that there is a lot more confusion than income in having lots of projects at a time unless you want to outsource so many things.
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    • Profile picture of the author SeanyG
      Originally Posted by King Shiloh View Post

      I have weighed them and found out that there is a lot more confusion than income in having lots of projects at a time unless you want to outsource so many things.
      I agree 100%!!!
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  • Chris

    I couldn't agree more! When you first start and have no proof of your own as to what works and what doesn't, it is very easy to get "the Grass is Greener" syndrome. Where what ever you are doing seems to be harder and less rewarding that what everybody else seems to be doing! So you jump the fence and find that the new field was just as bad, if not worse!

    It really is a matter of keeping the faith, focus on what you are doing, learn what you need to know and don't think you will ever know everything about everything!

    All the best
    Andy
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    • Profile picture of the author jbsmith
      Probably one of the most common mistakes is having effort scattered across multiple projects.

      Bottom line is you should have a set list of CRITICAL daily and weekly tasks for your online business, if you are able to consistently keep up with those, THEN you can take on another project, but otherwise stick with that project until you see the results you are looking for.

      With all of my projects I have a 6-week window where I work off a very set blueprint, at the end of the 6-weeks I either know that business is profitable or not - if it is , I begin to outsource part of the blueprint and move on to another. If not, then I either fold em up or I sell it to someone who can turn it into something different.


      Jeff
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    • Profile picture of the author JohnMcCabe
      Chris, you've got the straight stuff here. Sun through a window will warm a room, but sun through a magnifying glass will start a fire.

      The other thing I'd advise people on is to be aware of scale. If you're a one-man band, you won't be able to tackle the same kind of projects a large company with many employees might.

      I can say from experience that if you tackle a project that's too big for where you are in your business development, progress can be so slow you get discouraged and start looking for that greener grass.
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  • Profile picture of the author Debbie Allen
    Totally agree - focus is key. But even so, I often work on more than one project at a time. Time management becomes even more important during those times. When I am 'multi-tasking' I have to pay closer attention to my to do lists and stick with schedules.
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    • Profile picture of the author Kevin Riley
      Andrew Carnegie: "Put all your eggs in one basket, and then watch that basket."
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  • Profile picture of the author Raydal
    I think everyone starting out must start broad and
    then find their niche and then focus. There are just
    a few lucky people who hit gold on their fist project.

    Focus is what comes after you are first out of focus
    and then find an area that is profitable for you. Most
    experienced marketers would tell you to focus but
    that is after they have gone through their own
    initiation.

    It's like looking for a wife--you consider the field
    of possibilities then focus on one.

    -Ray Edwards
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  • Profile picture of the author Zeus66
    What I've learned is that the problem isn't so much that people spread their focus around, it's not seeing each thing through to completion. I have Internet Marketers Attention Deficit Disorder (IMADD™) - I'm talking about a major case of it, too - but it doesn't really slow me down most of the time. The key is not totally moving on to a new thing at the expense of finishing something else you've started. Do 12 things if that floats your boat, but FINISH them.

    John
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    • Profile picture of the author Chris Munch
      Originally Posted by Zeus66 View Post

      What I've learned is that the problem isn't so much that people spread their focus around, it's not seeing each thing through to completion. I have Internet Marketers Attention Deficit Disorder (IMADDâ„¢) - I'm talking about a major case of it, too - but it doesn't really slow me down most of the time. The key is not totally moving on to a new thing at the expense of finishing something else you've started. Do 12 things if that floats your boat, but FINISH them.

      John
      Completion is a big issue, and if you do 12 things at once you are less likely to complete any of them because:

      1. It will take way longer to progress as your time on each project is 1/12th what it would be.

      2. It takes 12x longer to start making money, so more likely to burn out and give in.

      3. Your knowledge is spread thin and you don't develop the passion and expertise for one particular business, which puts you at a competitive disadvantage. So less likely to make money by finding the competitive advantage.

      4. When any one of the 12 projects hits you with something difficult or boring that needs to be done there are 11 other projects to distract you and give you a 'clean' excuse not to put that work off.
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    • Profile picture of the author Tracey_Meagher
      Originally Posted by Zeus66 View Post

      What I've learned is that the problem isn't so much that people spread their focus around, it's not seeing each thing through to completion. I have Internet Marketers Attention Deficit Disorder (IMADDâ„¢) - I'm talking about a major case of it, too - but it doesn't really slow me down most of the time. The key is not totally moving on to a new thing at the expense of finishing something else you've started. Do 12 things if that floats your boat, but FINISH them.

      John
      Absolutely agree. I need to have lots of things going on. It's my personality. I don't find it a problem so long as I'm attentive to setting goals for each project and completing them.
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  • Profile picture of the author phpnetpro
    I think it is important to remain focused, at least in the beginning. I spread myself out fairly thin, but I've also been doing this for 15 years and I already have sites making money for me. When I first started out, I only ran one or two websites.

    These days, I have quite a few more but a lot of them are websites that I do not need to update very often. As I expanded, I tried to get a healthy dose of various types of websites to diversify my income and not put all of my eggs in the same basket. That is something that is hard to do when you first start though. Most people will be working a real job when they start internet marketing (or recently unemployed). As a result, they usually only have limited time to accomplish various things each day. When you are in a situation like that, you definitely want to stay focused on one or two projects.

    Look at it from this point of view. Let's say you already have five finished websites up and running. If your primary focus at this point is marketing, then say you can write about 5 articles with your time each day. After a year of writing articles, you would have 5 sites with approximately 365 backlinks each. If you had only been working on a single website for that year, you would have about 1825 backlinks!

    Considering a lot of people have the tendency to enter a high competition market with their very first website, you really don't want to spread yourself too thin because you will need a ton of marketing to get good search engine rankings in the high competition markets.
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  • Profile picture of the author Apply Marketing
    I can barely focus for 5 minutes at all. I cant handle being focused for more time. My mind starts drifting in a few directions at the same time. I can barely pull off a single project... I need some time management skills and definitely remove my health problems because they are making me nuts.
    And more sex, definitely
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  • Profile picture of the author Debbie Allen
    John - I think you hit the nail on the head - the important thing is sticking with projects and seeing them through to completion.
    I sometimes find it hard to spend hours on one project so I will stop on one and work on another. That is why I often have more than one thing in the works at a time. I like the diversity. But I do set completion deadlines for each project that I start and I do work according to a plan. That includes knowing what I have to complete each week and each day in order to meet my completion deadline.
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  • Profile picture of the author kishorem
    Originally Posted by ChrisTew View Post

    When I started out I got excited and tried out too many ideas, and ultimately spread my time too thin with too many projects.

    I was told time and again by more experienced people than me that I was making a mistake and should focus on one thing, I would just give excuses like these...
    • "Having lots of projects keeps me interested and motivated".

    • "Having lots of projects gives me more chances of success, one of those things might hit it big"

    • "Having lots of projects gives multiple streams of income, just like the diversification that big companies like Microsoft and Virgin do"
    Ultimately, I did get more focused and I believe its a big reason why my income started to increase.

    You may want to get your feet wet by trying a few ideas while you get to grips with making money online, but ultimately you want to settle on one project and see it through to completion.

    By focusing on one project you'll get it done and progress much faster, become more experienced in that niche and business model and ultimately make more money.

    That's how I see it anyway - what have your experiences been?
    Focus is still the key.

    A lot of company, even like Microsoft that you mentioned, when they became big, they start to diversify and forget their main business, then they ends up losing market to other competitor. Ultimately they found out they need to go back to what originally got them so big (i mean they go back to their main service & focus on it again)

    In business, there is an interesting term for Diversification... it is Diworsefication (worse)...

    Just my thought...
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    • Profile picture of the author Barry Unruh
      Originally Posted by kishorem View Post

      even like Microsoft that you mentioned, when they became big, they start to diversify and forget their main business, then they ends up losing market to other competitor
      I think you chose a very bad example.

      Microsoft is one of the best companies in the world at focusing on their core products consistently, never losing sight of them, while adding in other products which support and extend their business model. I have been on their campus and sat down with project teams to discuss product lineups and features. They are EXTREMELY FOCUSED! The team LIVES AND BREATHES their product.

      Sometimes they have stepped too far away from their core with a new product line, or acquisition, but NEVER have they allowed their focus to waiver from the importance of the Windows Desktop OS, Server OS, and Microsoft Office lineup. When they find a product does not pan out, they do one of two things, they change their strategy with the product line, or they get rid of it. (Look up Microsoft Bob.)

      The lesson to be learned from Microsoft is to establish a solid foundational business built upon your core product lineup, and then use it to leverage your way into other business ideas. When something does not work, figure out why, and then take action to correct or eliminate it. Seems to have worked for them.
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      • Profile picture of the author DireStraits
        Originally Posted by Barry Unruh View Post

        ... or they get rid of it. (Look up Microsoft Bob.)
        Hehe... I remember playing on Microsoft Bob on our first PC, a Gateway 2000 P5-75, back in around 1995.

        It was cute and all, for sure, but it served little purpose. If you were using it for more than mere entertainment, it wasn't very efficient at all. Definitely a mistake on Microsoft's part.

        </end off-topic nostalgia>
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  • Profile picture of the author robp234
    I had the same problem when I first got started. When I finally saw one project thru to completion and actually made money from it I figured out that focusing on one thing at the time is much better for me. By putting my focus on that one project I can complete it in a much more timely fashion and will be able to realize much more quickly if it will be a hit or a flop. Then I keep the hits and get rid of the flops and move on to my next project.
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  • Profile picture of the author alniches
    I used to aim all but missed all so now I'm determined to focus on aiming small so that I'll miss small..
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    • Profile picture of the author hometutor
      Originally Posted by alniches View Post

      I used to aim all but missed all so now I'm determined to focus on aiming small so that I'll miss small..
      Good quote from The Patriot with Mel Gibson

      My problem sounds egotistical but I am good about four completely different niches. I'm sure there are others like me so perhaps you can shed some light on how you narrowed things down of if you did.

      Some income can be made through automation. For example I have one domain that's a simple machine forum. I built boards, added product stickies, then populated the boards with rss feeds and added a footer with a sales pitch. I use automation software I wrote to promote it so I hardly go there.

      But I know the big money is in getting my hands dirty with one niche. So once again, how does one decide a career niche?

      Rick
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  • Profile picture of the author Slade556
    In a way my answer is a little of both. I like to initially have lots of fishing lines in the pond so to speak and see if anything gets a nibble. If I start to have a little bit of success with a particular website I will go back and focus on it pretty much exclusively by optimizing it, improving its conversion and SEO. Once I feel it can sustain itself on its own I will then focus on the next one exclusively.
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  • Profile picture of the author Chad Heffelfinger
    I have had much more success when I focus on one project at a time. I think you can have several, but you need to make sure you focus on the one main one to make sure it gets done, otherwise it is too easy to bounce all over the place getting not much of anything done at all.

    What I am trying to do right now is stack my projects in an order that builds and relies on each other, that way I know what needs to be done and I know I can't worry about the other ones untill the first ones are done.
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  • Profile picture of the author TomBuck
    I have 5 all on page one on google but the thing is they are all rank 5,6,7ish so don't get great traffic. Would I change them all for one rank one, yes probably.
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    • Profile picture of the author jan roos
      I wasted 3 years on this forum with this exact same problem.

      I would start things like CPA, Facebook, clickbank, offline gold etc all at the same time. lol

      Never got anything done and only made a little bit of money.

      I did read a lot about how I should focus on one thing but unfortunatley I am one of those hard headed people that have to learn things the hard way. Oh well, Atleast thats done and over with now that I found focus.

      Cheers
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  • Profile picture of the author Marhelper
    I have had to learn to tame my ADD (no, not meds) and as a result I have done very well. It is sooo easy to get distracted with IM but if you learn to "hyperfocus" you will do well.
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  • Profile picture of the author EBiz81
    When I first started out I was all over the place. Now I only focus on a couple things. I think that is the best way to go about it in the long run.
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  • Profile picture of the author sodevrom
    Hey guys,
    I am a developer, but I am also trying to sell my own product. In the beginning (about 4 years ago) I developed tons of project that I wanted to sell. I made some projects so complicated and powerful, but I didn't came any step close to becoming "rich".
    I forgot the main part ... marketing

    Now, I am focusing at 1 project at a time, investing all my time and efforts in it, and I must say it's a success recipe
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  • Profile picture of the author George Wright
    "Should you have lots of projects or keep focused?"

    Yes.

    George Wright
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    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author Zero
    I tried doing 3 different products at the same time. Failed miserably. I am but 1 person, and it was becoming a pain having to monitor and track all 3, and drive traffic etc
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  • Profile picture of the author actionplanbiz
    i think its ok to do multiple projects as long as you have enough time and take effective action on each project.
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  • Profile picture of the author Debbie Allen
    I think it depends on your personality and how you work. I like to mix things up and take a break from one project to work on another. But I have a daily 'to do' list that guides me in my time management. And as I said before, I always set a completion deadline for every project that I start and I work according to a plan -- that keeps me focused on what I need to do in order to get the project(s) done. And the variety helps to keep me motivated and enthused about what I'm working on.
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  • Profile picture of the author ytt
    As a working mother, with a career and a few kids, and trying my luck at Internet Marketing, my answer will be to stay focused on one topic or one way of doing things. This allows for clear thinking and achieving my goal slowly but with a higher chance of success.
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