Question for Amazon Gurus

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I am starting to see some money coming in on my Amazon review sites so I decided to create more review sites. My question is if shipping costs play a role in conversions? I know that some individuals have Amazon Prime memberships and are eligible for free shipping but the niche that I want to get into has a hefty shipping cost ($60+) and I am worried about that putting people off. What do the Amazon gurus have to say?
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