One of the internet marketers from yesterday just sent me an email with the subject line "More Bad News!" As if the subject line wasn't stupid enough yesterday!
I seriously can't believe that these internet marketers are just copying a tactic without even the slightest little change. It just makes them look like mindless morons and it completely kills their credibility. If you're out there telling people how to do something, in theory you should be a leader, an innovator, not someone who parrots the masters rather than learning from them.
David Deutsch sent out an email promoting Frank Kern's video with the subject line "How To Write A Must-Open Subject Line". Now THAT one I opened!!
I do wonder, though, if despite the complete idiocy of dozens of internet marketers sending out these stupid subject lines - are they are having high open rates and conversion rates because of it?