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How I Stopped My Opt Out Rate In It's Track & How Caliban Helped :)

by Caleb Spilchen
12 replies
Hey Guys..

I had an issue with opt outs on my list. Seriously, I had a ton of opt outs on every e-mail. I could never figure out the solution to this problem.

It's funny how I ended up doing it. I usually have something to promote to my list, either every day or few days, or recommend something of mine..

Well, I was in the USA, sitting in a Business Center at the Holiday Inn Express, wondering what to send my list, before I went to this funeral. I didn't really want to send them any offers.

So I decided to write up a long e-mail about making your first dollar online. It ended up going something like 600 words. And people LOVED IT.

I usually would have got say 5-7 opt outs from the e-mail {sometimes 3}, but I got 0 on this one. Then, when I sent an offer after two e-mails like this, they responded a lot better.

They didn't opt out, but ended up purchasing. If you provide value at the end of the day, it's going to make people like you, and also make you more money.

I said in the title that Caliban helped. He did something really funny, provided quality for 5 days, then had a pitch fest. I used a "slightly" ok a huge difference, but anyway...

Tactic in order to provide quality and offers to my list.. And man it works.

I hope this helps you re connect with your list..

Caleb
#caliban #helped #opt #rate #stopped #track
  • Profile picture of the author Josh Richardson
    Exactly, some marketers find this out the hard way. Value first. I think i read something about blogs or something where 80% of what your talking about should be VALUE and 20% SALES. i know emails are different, but i assume a similer concept increases conversions into sales. If you feed them with value primarily, then when you do send them an offer, in there eyes they must think "ah, this is a guy who cares about my success, he wouldnt just promote anything to me, this is something that could potentially help me".

    Good job on adjusting when you did!

    You've got the concept, now RUN WITH IT

    -Josh
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  • Profile picture of the author petelta
    Right on Caleb. Offering value always works out for you in the end.

    I use to promote much more than I do now. I was doing okay with it, but the less I promote the more interactive my viewers became with me and it became more of a community than a sales funnel. That's the way I like it.

    My lists are completely about overwhelming you with value then offering you an extra goodie on top of the valuable content to take it to the next level for a small price. Each piece of valuable content I put out continues to build on the importance of whatever skill I'm eventually promoting too.

    This strategy gives me huge conversion rates...one of my lists in a very targeted fitness niche converts at 35%.

    Like you said Caleb, people like the value.

    Travis
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    TEESPRING Student Rakes In Over $116k In Less Than 3 Months
    Niche Pro Profits - How I raked in OVER $120k in 9 months with authority niche sites...

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    • Profile picture of the author davidjames42973
      That's so true Caleb.

      It's funny because sometimes if you offer too much good content for free,
      then people on your list won't buy products from you either. (???)

      I haven't been able to figure out this system yet, but if you offer quality
      content and periodic pitches it seems to balance out...

      p.s. Sorry about your loss. (you said you were going to a funeral???)
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  • Profile picture of the author Zabrina
    Glad you've come to this conclusion! To be honest, I've been very close to opting out from your list before, but since I wanted the teen IM group news, I had to stay on it.
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  • Profile picture of the author kenny5
    Good advice, sorry you had to learn the hard way but now at least other people can learn from your mistakes
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  • Profile picture of the author Chris Worner
    Hey Caleb, good to hear that you are learning and growing!

    What many wannabe 'gurus' whom send pitch after pitch after pitch like the syndicate guys do don't realize is that the only reason the syndicate dudes can do that and get away with it is because the amount of people unsubscribing from their lists is more than made up for by the new guys joining their lists.


    Chris
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    • Profile picture of the author Matt Bard
      Originally Posted by Chris Worner View Post

      What many wannabe 'gurus' whom send pitch after pitch after pitch like the syndicate guys do don't realize is that the only reason the syndicate dudes can do that and get away with it is because the amount of people unsubscribing from their lists is more than made up for by the new guys joining their lists.
      Exactly right.

      Whenever I hear people talk about a big name marketer telling you how to treat your own list it just makes me crazy.

      I remember a while back when a big name marketer (Frank) was introducing a new email "system" and when I expressed a little criticism stating that you might not want to lose as many subscribers as him, I got crucified.

      Everyone in the post slammed me for questioning his methods and that "he should know better than you", "who the heck are you to question..." and made it out like I was totally wrong and off base with my statement that you could lose more subscribers than you could afford to.

      Well it wasn't that long after that when another thread had a post that said this:

      "We all know FK talks a lot about 'building a relationship' with your list, being cool with them, etc."

      "...in one of the videos you can see his aweber account for a split second. If you pause the video, you can see his unsub rate for that list. It's over 50%."

      His unsubscribe rate was over 50%.

      Again, the point is not to attack a marketer for his style or method of marketing, but to remind you that it's your list.

      You should be testing and building a relationship based on responses and not be so quick to adopt another marketer's method.

      As Chris Worner said above, unless you know all of the facts that come with another marketer's methods, do your due diligence.

      It's your reputation on the line with your list. Not the big name marketer's.
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  • Profile picture of the author Andyhenry
    I'm surprised that this thinking is still new to some people - sending offer after to offer would annoy anyone.... Glad you've learned better.
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    nothing to see here.

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  • Profile picture of the author Matt Bard
    Andy, are you sitting at a drum set in your avatar?
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  • Profile picture of the author mark587905
    I unsubscribed to all my opted in lists due to being sent to many by this now offers.
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    • Profile picture of the author JohnMcCabe
      Congratulations, Caleb... You just took a huge step forward.

      You also figured out that the supposedly ADD world will indeed read longer emails if they find them engaging and of value.

      If you want to see the extreme example of that, check out Paul Myers' TalkBiz News. Many of his newsletter issues print out longer than many ebooks, yet people like me read them from top to bottom.

      Wait until you get an email from a subscriber asking a question or commenting on one of your back issues that they saved. That will add a notch or two to your hat size, believe me.

      Well done...
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  • Profile picture of the author Dwight Anthony
    Too much promotions usually end up in unsubscribes. Just look when big marketers do a promotion to their blog e.t.c, You can usually tell by the lack of comments (sometimes) that readers would rather get the author's value in their post.
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