Opt-In Form ==> 1 vs 2 Fields

9 replies
Most squeeze pages, I noticed have 2 fields; Name and Email.
Now I know you do not necessarily want to ask for a lot of info, like
address, phone, etc... it would just not convert well.

But my question is, would there be a better conversion rate with just
1 email field? Or is there a good reason to ask for the name other then
the personalization of the follow up emails?
#&gt #> #fields #form #optin
  • Profile picture of the author Neptune.
    Hey,

    I've been doing some testing around three months ago on this subject and 1-field landing pages outperformed 2-field landing pages.

    At the moment: 1-field landig page converts at 43%, whereas 2-field one converted somewhere around 30%.

    Also do you think your subscribers believe that you actually write personal emails to them each and everyday?

    I don't think most of the people are so naive
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by xoomadrew View Post

    my question is, would there be a better conversion rate with just 1 email field?
    Clients of mine who've tested have always found a significantly increased conversion-rate with just one field. I don't know whether that's led to greater income from the resulting lists, though (but I do know that it doesn't necessarily follow that a bigger list is a higher income-producer).

    Originally Posted by xoomadrew View Post

    Or is there a good reason to ask for the name other then the personalization of the follow up emails?
    Some marketers think the personalization of the follow-up emails isn't a "good reason" anyway, and do better, overall, without that. (I think the logic is that a proportion of recipients find that terribly "salesy" and dislike it.)
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  • Profile picture of the author Fraggler
    My conversions have always improved when going from 1 to 2 fields. I have found that people often put fake names in when asked and this just looks really bad when trying to personalise messages.
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    • Profile picture of the author LovelyCornSyrup
      Originally Posted by Fraggler View Post

      I have found that people often put fake names in when asked and this just looks really bad when trying to personalise messages.
      Unfortunately there's no good way of validating forms for fake names. Because someone's name could be anything, and you don't want to offend people. However, you can cut down on the profanity with a class or by modifying the validation script if you've got one. Although, they'll probably just type random letters or a fake name instead.
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  • Profile picture of the author PeepMyCollar
    1 field is the way to go.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by xoomadrew View Post

    Most squeeze pages, I noticed have 2 fields; Name and Email.
    Now I know you do not necessarily want to ask for a lot of info, like
    address, phone, etc... it would just not convert well.

    But my question is, would there be a better conversion rate with just
    1 email field? Or is there a good reason to ask for the name other then
    the personalization of the follow up emails?
    The only way to get the definitive answer for your
    lists is to do a split-test of one field vs. two fields
    and track all of your vital numbers.

    So, track not just the effect on visitor-to-subscriber
    opt-in rates but also the effect on other vital stats
    such as your sales.

    Requesting just the e-mail will result in a higher
    vistor-to-subscriber opt-in rate.

    I prefer to ask for just the e-mail in most cases and
    then I do follow-ups to try and get the further details
    later.

    Plus, my most important lists are my buyers list and
    I get at least their full name too in that case anyways.

    Dedicated to your success,

    Shaun
    Signature

    .

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    • Profile picture of the author Michael Nguyen
      This is from my research for my dissertation. One of the industry journal articles. All in all personalization via emails is a good thing and women tolerate longer emails (more soft selling). Take what you can from the document.
      Signature
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    • Profile picture of the author xoomadrew
      Thanks for all of your responses.
      Originally Posted by Shaun OReilly View Post

      I prefer to ask for just the e-mail in most cases and then I do follow-ups to try and get the further details later.
      This is what I was thinking, get the higher conversion rate and get more info later.
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  • Profile picture of the author J Bold
    I've seen a lot of people saying lately that just the email field works better for them with sign-up rate, but it would just be a lot of testing to find out for yourself.

    Like Shaun said, you will have to test all aspects yourself, including profitability of one list versus the other.
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