The Pros And Cons Of High End, Low End, Digital, Physical, Etc. (Need Feedback)

[Steven Wagenheim]

Okay, this is more of a question than it is an informative post, though for
some of you, I am sure that in my questions, you'll learn a lot.

I am right now wrestling with my next product, which is going to be my
creme de le creme. I am hoping for a March 2009 launch date.

Here is my dilemma. I am torn between high end, low end, digital and physical.

I know there are pros and cons to each. I have discussed these with several
people already, including Dean Shainin who has been a terrific help to me.

Okay, here is what I pretty much either knew or discovered through my
research as far as making sales, getting affiliates, etc.

Low End - When I say low end, I'm talking about up to $97. With a low
end product, from what I understand, the big names won't touch it.
They're not going to promote anything under $297 or above. So if you go
this route, you're pretty much limiting yourself to the intermediate
affiliates, which doesn't have to be a bad thing. There are plenty of them
out there. If you think not, take a look at the gravities of the top
Clickbank products.

Also, with low end, you're going to probably sell more units because more
people will be able to afford it. Some people just can't crank out $297 and
above for a product. Conversely, you'll need to make more sales in order
to make the kind of money that you'd made from fewer sales of a high
end product.

High End - You're not going to get a lot of affiliates because many won't
feel comfortable promoting a high end product. I know that there was a
time when I wouldn't promote a high end product. So I know the feeling.

Also, with high end, you're not going to make as many sales. Some people
just can't afford the product.

On the flip side, with a high end product, if you go through the pre-launch
process correctly, you WILL get a lot of big names, some of them with
lists that are massive.

Let me stop here, because this is where your own values have to come
into play.

I personally have always wanted to help as many people as I could. That
is what it has ALWAYS been about for me and NOT the money, which is
why I don't make more than I do.

But after beating my brains out against a brick wall for over 5 years, I'd
like, just once, to make things a little easier for myself.

Now, having said that, I can certainly do that selling a lower end product
and getting an army of affiliates.

But then I can't really create the product I want to create.

What I want to make...a product that I know is going to be the ultimate
guide for those struggling to make money online...can't be made and sold
for $97. It just can't. When you see the work that's going to go into it,
you'll understand. It's going to blow even MSA away, which really should
have sold for a lot more than it did. But oh well, what's done is done.

Bottom line: I am totally torn as to where to go with this. And until I can
come to grips with it, I can't do anything.

So this is where your feedback will help.

Would you rather have a product that maybe wasn't quite as extensive
but of excellent quality for less, or do you want something that is really
going to take your business to the next level?

Okay, next issue.

Physical Vs Digital - I understand that there is more perceived value
with a physical product. I have also heard about packaging and delivery
nightmare stories and quite honestly, that is not something I want to
deal with.

But...all the high end products that are out there. Aren't they ALL in
physical form? See, I don't know because I don't own any of them. So, I
need some feedback on what products are or were high end and whether
they were digital, physical or both.

Personally, I want to stay away from physical unless it is absolutely
required for a high end product.

** EDIT **

One more thing I forgot to add to this. Duh!

Clickbank Vs The Rest Of The World - It is no secret that there are
plenty of Clickbank products being sold with massive gravities. And yet,
you hear so many stories from people who refuse to sell Clickbank
products because of the recent problems and lack of sales.

This is a real dilemma for me. Do I ignore the potential of a big
launch getting the product up to the top spot, and thus losing
a lot of long term income, or do I go with Clickbank and risk losing
a lot of affiliates? Do I do both? Can you do both? Naturally, I'd
need two sales pages as Clickbank has it's own TOS that might
conflict with me choosing two affiliate options.

I appreciate any feedback that anybody can give me on this.

Let me conclude by saying this.

I know that regardless of what I decide and how I go about the
pre-launch process (I'm studying product launches now) if the product I
come out with isn't solid, it's game over.

The refunds will be huge and the players I get to promote it will NEVER
touch my products again.

Why am I saying this? Well, here is why and I hope this is the one bit of
advice that some people who are working their way up to creating their
own product get out of it.

There is a lot of talk about just "getting your product out" and not
worrying about it being perfect. Okay, not being perfect is one thing. But
it still has to be solid. You can't sell crap and get away with it for long. I
truly believe this. Now, not having bought a lot of products in my day,
especially from a lot of the big names, I can't say if these people are
consistently putting out good stuff or junk.

But I have purchased a few things from big names and they were all
excellent.

Mike Filsaime's Butterfly Marketing
Nitro Marketing Blueprint
Perry Marshall's Adwords book

All these were truly professional quality and worth every penny.

So please, if you're going to create a product, take pride in it. If for
no other reason, do it because you don't want your business to self
destruct before your eyes.

Anyway, if some of the bright minds here can give me some feedback on
the above issues (low end, high end, digital, physical) I would greatly
appreciate it.

Thanks for your assistance.

[gjabiz]

Originally Posted by Steven Wagenheim

Okay, this is more of a question than it is an informative post, though for
some of you, I am sure that in my questions, you'll learn a lot.

I am right now wrestling with my next product, which is going to be my
creme de le creme. I am hoping for a March 2009 launch date.

Here is my dilemma. I am torn between high end, low end, digital and physical.

I know there are pros and cons to each. I have discussed these with several
people already, including Dean Shainin who has been a terrific help to me.

Okay, here is what I pretty much either knew or discovered through my
research as far as making sales, getting affiliates, etc.

Low End - When I say low end, I'm talking about up to $97. With a low
end product, from what I understand, the big names won't touch it.
They're not going to promote anything under $297 or above. So if you go
this route, you're pretty much limiting yourself to the intermediate
affiliates, which doesn't have to be a bad thing. There are plenty of them
out there. If you think not, take a look at the gravities of the top
Clickbank products.

Also, with low end, you're going to probably sell more units because more
people will be able to afford it. Some people just can't crank out $297 and
above for a product. Conversely, you'll need to make more sales in order
to make the kind of money that you'd made from fewer sales of a high
end product.

High End - You're not going to get a lot of affiliates because many won't
feel comfortable promoting a high end product. I know that there was a
time when I wouldn't promote a high end product. So I know the feeling.

Also, with high end, you're not going to make as many sales. Some people
just can't afford the product.

On the flip side, with a high end product, if you go through the pre-launch
process correctly, you WILL get a lot of big names, some of them with
lists that are massive.

Let me stop here, because this is where your own values have to come
into play.

I personally have always wanted to help as many people as I could. That
is what it has ALWAYS been about for me and NOT the money, which is
why I don't make more than I do.

But after beating my brains out against a brick wall for over 5 years, I'd
like, just once, to make things a little easier for myself.

Now, having said that, I can certainly do that selling a lower end product
and getting an army of affiliates.

But then I can't really create the product I want to create.

What I want to make...a product that I know is going to be the ultimate
guide for those struggling to make money online...can't be made and sold
for $97. It just can't. When you see the work that's going to go into it,
you'll understand. It's going to blow even MSA away, which really should
have sold for a lot more than it did. But oh well, what's done is done.

Bottom line: I am totally torn as to where to go with this. And until I can
come to grips with it, I can't do anything.

So this is where your feedback will help.

Would you rather have a product that maybe wasn't quite as extensive
but of excellent quality for less, or do you want something that is really
going to take your business to the next level?

Okay, next issue.

Physical Vs Digital - I understand that there is more perceived value
with a physical product. I have also heard about packaging and delivery
nightmare stories and quite honestly, that is not something I want to
deal with.

But...all the high end products that are out there. Aren't they ALL in
physical form? See, I don't know because I don't own any of them. So, I
need some feedback on what products are or were high end and whether
they were digital, physical or both.

Personally, I want to stay away from physical unless it is absolutely
required for a high end product.

I appreciate any feedback that anybody can give me on this.

Let me conclude by saying this.

I know that regardless of what I decide and how I go about the
pre-launch process (I'm studying product launches now) if the product I
come out with isn't solid, it's game over.

The refunds will be huge and the players I get to promote it will NEVER
touch my products again.

Why am I saying this? Well, here is why and I hope this is the one bit of
advice that some people who are working their way up to creating their
own product get out of it.

There is a lot of talk about just "getting your product out" and not
worrying about it being perfect. Okay, not being perfect is one thing. But
it still has to be solid. You can't sell crap and get away with it for long. I
truly believe this. Now, not having bought a lot of products in my day,
especially from a lot of the big names, I can't say if these people are
consistently putting out good stuff or junk.

But I have purchased a few things from big names and they were all
excellent.

Mike Filsaime's Butterfly Marketing
Nitro Marketing Blueprint
Perry Marshall's Adwords book

All these were truly professional quality and worth every penny.

So please, if you're going to create a product, take pride in it. If for
no other reason, do it because you don't want your business to self
destruct before your eyes.

Anyway, if some of the bright minds here can give me some feedback on
the above issues (low end, high end, digital, physical) I would greatly
appreciate it.

Thanks for your assistance.

Steven,

First, you are NOT lazy as you claim to be, in fact, you work and have told us that you worked very hard to get where you are.

Why do you want to stay away from physical products with all the outside sources available to help you fulfill?

Why can't you have them ALL? There are scores of business models that do offer low to high, real and digital products, what is REALLY preventing YOU from holding back? I see it is your mindset. From wanting to be the common or everyday man's guru to not wanting to spend on high ticket items, even though you say the ones you did spring for were well worth it. You are incongruent.

If you are serious, you want to make a committment to your BUSINESS and not to a product. What is the business you want to be in for the next 10 years? How is it defined? What do you do?

The BUSINESS will help you choose the products you develop. IF you have something on par with the Internet Marketing Center (Derek Gehl) that can be updated, then you should develop it, and again, there are plenty of sources to help you fulfill the product.

You resist going "BIG" time, like the gurus, for some reason. You claim you want to help people, but is with holding what you know, is giving them a taste or a partial really being helpful?

Develop YOUR best product, whatever it is, make it as comprehensive as you can, give all you got, which is what you really want to do.

Then DO that. Make the best Steven Wagenheim product you possibly can.

You still need to work, IMO, on your mind set.

Give all of Steven, or stay at home (as the saying goes).

gjabiz

[Steven Wagenheim]

Originally Posted by gjabiz

Steven,

First, you are NOT lazy as you claim to be, in fact, you work and have told us that you worked very hard to get where you are.

Why do you want to stay away from physical products with all the outside sources available to help you fulfill?

Why can't you have them ALL? There are scores of business models that do offer low to high, real and digital products, what is REALLY preventing YOU from holding back? I see it is your mindset. From wanting to be the common or everyday man's guru to not wanting to spend on high ticket items, even though you say the ones you did spring for were well worth it. You are incongruent.

If you are serious, you want to make a committment to your BUSINESS and not to a product. What is the business you want to be in for the next 10 years? How is it defined? What do you do?

The BUSINESS will help you choose the products you develop. IF you have something on par with the Internet Marketing Center (Derek Gehl) that can be updated, then you should develop it, and again, there are plenty of sources to help you fulfill the product.

You resist going "BIG" time, like the gurus, for some reason. You claim you want to help people, but is with holding what you know, is giving them a taste or a partial really being helpful?

Develop YOUR best product, whatever it is, make it as comprehensive as you can, give all you got, which is what you really want to do.

Then DO that. Make the best Steven Wagenheim product you possibly can.

You still need to work, IMO, on your mind set.

Give all of Steven, or stay at home (as the saying goes).

gjabiz

Thank you, but my mindset is fine. I want to give myself the best chance
of succeeding with this IF I'm going to put in the work involved. So if
I will have a better chance with low end than high end or whatever, then
that is where I want to go.

I'm sorry if this sounds mercenary, but I'm finally thinking about myself
for a change. I don't want to put in 6 months of work into this project
and have it be for pennies. That is why I am asking these questions.

What is going to give ME the best possible return AND help the most
people at the same time, because I'm not just going to create any old
crap.

Again, there is nothing wrong with my mindset. I am simply trying to think
strategically and would appreciate a little assistance.

[Lee MacRae]

I believe a large part of the reason for using a physical product [beyond the perceived] value is that they are harder to "steal" than a digital one. I have been quite surprised to see some digital products floating around in forums not long after they launched.

[Ken Preuss]

Steven,

Physical products have much higher perceived value and typically much lower refund rates. Knowing your dedication whatever you chose to create would be the bomb in terms of quality. If you're going to put in all that work this is the way to go in my experience. (And yes, super easy to have made, get fulifilled, etc.)

That said, one mistake you might be making is looking at this product in a contextual vacuum.

A product does not exist in isolation. The way to do this right is to make the product part of a funnel that moves the customer from a lower entry price up to your highest priced stuff. This is proven and the most successful marketers do it in some fashion.

The idea is if you take out the lower priced products that can be obtained more easily (e.g. digital products) you are taking revenue away from yourself since the greatest majority will buy those.

However a certain percentage of your most loyal customers will want to keep buying everything all the way on up to your highest stuff.

So it seems to me what there is to do is create a coherent funnel that moves people through from low to high - using upsells that are effective yet non-abrasive.

Make your big product the bomb and charge accordingly. If your funnel is effective and your stuff is good (which it obviously is) then people will gladly pay for it.

Moral of the story: your inquiry should be as much (or more so) about the funnel in which this product resides as it is about the product itself.

Hope this helps,
Ken

[John Piteo]

I think the trend this year for high-end products is going more digital. Here are a few high-end digital products...

Frank Kern's Mass Control Formula - $1997

Jeff Walker's Products Launch Formula - $1997

Yaro Starak's Blog MasterMind - $497

These are all digital to the best of my knowledge. Someone can correct me if I'm wrong.

Of course they have army's marketing for them.

John

[Steven Wagenheim]

Originally Posted by Ken Preuss

Steven,

Physical products have much higher perceived value and typically much lower refund rates. Knowing your dedication whatever you chose to create would be the bomb in terms of quality. If you're going to put in all that work this is the way to go in my experience. (And yes, super easy to have made, get fulifilled, etc.)

That said, one mistake you might be making is looking at this product in a contextual vacuum.

A product does not exist in isolation. The way to do this right is to make the product part of a funnel that moves the customer from a lower entry price up to your highest priced stuff. This is proven and the most successful marketers do it in some fashion.

The idea is if you take out the lower priced products that can be obtained more easily (e.g. digital products) you are taking revenue away from yourself since the greatest majority will buy those.

However a certain percentage of your most loyal customers will want to keep buying everything all the way on up to your highest stuff.

So it seems to me what there is to do is create a coherent funnel that moves people through from low to high - using upsells that are effective yet non-abrasive.

Make your big product the bomb and charge accordingly. If your funnel is effective and your stuff is good (which it obviously is) then people will gladly pay for it.

Moral of the story: your inquiry should be as much (or more so) about the funnel in which this product resides as it is about the product itself.

Hope this helps,
Ken

Ken, as far as that goes, I have plenty of low end lead ins for this
already, so that's not the problem. But this product is going to be a major
launch in itself.

Those already on my list, some of whom already have my lower end
products, will probably be most likely to get this.

However, I don't want to leave out those who I will be building a list
from based off this launch (using PLF methods) thus meaning I'm not
going to start these people off with my low end products. It defeats the
purpose of the launch.

Get where I'm coming from?

I mean it would be like John Reese, when he launched TS2, first trying to
sell these people a $27 report. What's the point?

At least that's the way I see it.

[gjabiz]

Originally Posted by Steven Wagenheim

I want to give myself the best chance
of succeeding with this IF I'm going to put in the work involved. So if
I will have a better chance with low end than high end or whatever, then
that is where I want to go.

I'm sorry if this sounds mercenary,... for pennies.

It appears you want to hit a HOME run. But, what is succeeding to you? Up til now, your six figure a year income has been your definition of success. Do we take it that you have too many smaller sources to reach that figure? And what you want now, IF you are going to put the work into it...is a product that delivers six figures to you all at once?

Here's my definition of a HOME run, see if it fits.

A HOME run is a product that will produce 100,000 of income in a month.

Is that what you are swinging for? If not, then what is your definition of succeeding?

If it approaches that, then you want to go with HIGHER ticket items and focus on the people who will commit to receiving your help. And most higher ticket items, as you already pointed out, have a physical element to them.

UNLESS, you have the pockets to do a full page ad in a newspaper, then you may have a chance of hitting a HOME run with low ticket items.

So, it doesn't matter what we tell you. We don't know what you mean by "best chance of succeeding", do we?

gjabiz

[Steven Wagenheim]

Originally Posted by gjabiz

It appears you want to hit a HOME run. But, what is succeeding to you? Up til now, your six figure a year income has been your definition of success. Do we take it that you have too many smaller sources to reach that figure? And what you want now, IF you are going to put the work into it...is a product that delivers six figures to you all at once?

Here's my definition of a HOME run, see if it fits.

A HOME run is a product that will produce 100,000 of income in a month.

Is that what you are swinging for? If not, then what is your definition of succeeding?

If it approaches that, then you want to go with HIGHER ticket items and focus on the people who will commit to receiving your help. And most higher ticket items, as you already pointed out, have a physical element to them.

UNLESS, you have the pockets to do a full page ad in a newspaper, then you may have a chance of hitting a HOME run with low ticket items.

So, it doesn't matter what we tell you. We don't know what you mean by "best chance of succeeding", do we?

gjabiz

I'll be "content" with 6 figures for the launch, or essentially my year's
income. If I can do that, it will make the rest of the year a whole lot
easier on my nerves. I'll be able to work less and maybe even make even
more money because I'm not so stressed and able to think more clearly,

Plus, I'll have some extra funds to invest.

[Frank Bruno]

Steve you can accomplish all of the above and "have your cake and eat it too"....

The most effective way to accomplish this is with a killer sales funnel with your front end lead product, oto and backend offer.

If you set this up correctly your aff would be stumbling all over themselves to promote this for you.

Frank Bruno

[Ken Preuss]

Originally Posted by Steven Wagenheim

Ken, as far as that goes, I have plenty of low end lead ins for this
already, so that's not the problem. But this product is going to be a major
launch in itself.

Those already on my list, some of whom already have my lower end
products, will probably be most likely to get this.

However, I don't want to leave out those who I will be building a list
from based off this launch (using PLF methods) thus meaning I'm not
going to start these people off with my low end products. It defeats the
purpose of the launch.

Get where I'm coming from?

I mean it would be like John Reese, when he launched TS2, first trying to
sell these people a $27 report. What's the point?

At least that's the way I see it.

Thanks for the clarification Steven.

In that case it seems to me this product could serve both purposes:
- Ability to be launched using PLF techniques
- Ability to live within a funnel

If your main objective is creating a bomb-diggity product that will be successful as a launch, several things come to mind.

1) Price creates positioning

You want to help the most people and that's great. But at the end of the day a huge part of how much perceived value your product has will be determined by the price you charge.

As an example, a physical course selling for $1000 or $2000 (possibly with a payment plan) may sell less in number than a course for $500...but the higher profit margin will probably put you ahead in the end AND make sure you get the most dedicated customers.

2) Physical vs. Digital

At the end of the day there is almost no comparison to the benefits of physical over digital. Lower refund rates, higher stick rate, higher perceived value, more loyal customers....I could go on and on. If you want to have this be your best product with the most impact and residual effect on your business, go physical.

3) Course vs. Continuity

This is important. If you take a look at the most recent product launches they are not as much content-driven as they are community/continuity-driven.

This is partly due to the evolution of the marketers who are offering these programs - most of their early launches were much more about the content or methodology itself. As they have evolved and established credibility, the nature of their products has shifted more toward coaching and high-end continuity programs.

My point is not to overlook the idea that your launch could bring you ongoing monthly income if the product is structured as such.

Ken

[Steven Wagenheim]

Originally Posted by Frank Bruno

Steve you can accomplish all of the above and "have your cake and eat it too"....

The most effective way to accomplish this is with a killer sales funnel with your front end lead product, oto and backend offer.

If you set this up correctly your aff would be stumbling all over themselves to promote this for you.

Frank Bruno

Frank, in other words, what you're saying is on launch day have affiliates
links to go the lead in product instead of the main launch product?

Doesn't that run the risk of losing sales on the upsell?

The reason I am asking is because a lot of people are ONLY going to
promote the offer if it's for the high end product and IF it is the main
product in the pitch. If it's buried somewhere in the upsell, they may be
reluctant to promote it.

Or is my thinking all screwy?

Let me put it this way, when I promoted Nitro Marketing Blueprint, THAT
is what I promoted and NOT their other little side products, of which I
did make a few sales from. But that was a very unique system that they
set up and quite complex. I don't want to get into anything that involved
for my first major launch. I'm trying to keep this as simple as possible,
which for me means not promoting too many things.

[Steven Wagenheim]

Originally Posted by Ken Preuss

Thanks for the clarification Steven.

In that case it seems to me this product could serve both purposes:
- Ability to be launched using PLF techniques
- Ability to live within a funnel

If your main objective is creating a bomb-diggity product that will be successful as a launch, several things come to mind.

1) Price creates positioning

You want to help the most people and that's great. But at the end of the day a huge part of how much perceived value your product has will be determined by the price you charge.

As an example, a physical course selling for $1000 or $2000 (possibly with a payment plan) may sell less in number than a course for $500...but the higher profit margin will probably put you ahead in the end AND make sure you get the most dedicated customers.

2) Physical vs. Digital

At the end of the day there is almost no comparison to the benefits of physical over digital. Lower refund rates, higher stick rate, higher perceived value, more loyal customers....I could go on and on. If you want to have this be your best product with the most impact and residual effect on your business, go physical.

3) Course vs. Continuity

This is important. If you take a look at the most recent product launches they are not as much content-driven as they are community/continuity-driven.

This is partly due to the evolution of the marketers who are offering these programs - most of their early launches were much more about the content or methodology itself. As they have evolved and established credibility, the nature of their products has shifted more toward coaching and high-end continuity programs.

My point is not to overlook the idea that your launch could bring you ongoing monthly income if the product is structured as such.

Ken

Ken, I do like the idea of a continuity program but let's be honest, that
is a ton of work and I doubt most of these folks do these on their own.
They either have partners (something I don't have for this) or they do a
ton of outsourcing, something I'm not comfortable with when it comes
to content. After all, THAT is what I'm selling so I need it to be hands on.

For that reason, I am tending to want to stay away from continuity
right now, especially since I have a low end continuity program going
right now that I'm spending some time on each day. It's not a lot of time
so it's not anything I can't handle, but for a massive product like I'm
launching, the monthly content would have to be mind boggling.

Not ready for that yet.

[gjabiz]

Originally Posted by Steven Wagenheim

I'll be "content" with 6 figures for the launch, or essentially my year's
income. If I can do that, it will make the rest of the year a whole lot
easier on my nerves. I'll be able to work less and maybe even make even
more money because I'm not so stressed and able to think more clearly,

Plus, I'll have some extra funds to invest.

Most "launches" last less than a month. Many for only a week or so.

So now you have a number, $100,000.00 during launch. With a basic affiliate program, you'd be giving away 50%...so you have to do 200K in sales (plus about 5% or so for overhead).

To make it happen QUICKLY and EASILY, then you need some Super Affiliates, a couple of the big boys to join in the launch, and you've identified they want BIG money, so if you have a 1000 dollar product, and you give away 500 to get the lists...

Then you need to only make about 200 sales to reach this level. As has been noted, there are many 1000 dollar launches some being virtual.

If you drop to a 500 dollar price tag, and go after the "medium" affiliates, but more of them, then you need to sell about 400 units to reach your 100,000 mark, getting 250 per unit.

If there are real products, then you subtract the costs.

To get it down into "everyone" land, you'd be selling a 300 dollar product, giving away 150 for the affiliates and have a cost of about 35 dollars for fulfillment, your gross net would be 115.00 per unit and you'd need to sell 870 units. Which may be very doable with your Warrior Connection.

The FAST way is to get Super Affiliates involved. Maybe even get them involved in the development, so they can prepare their own "Bonuses" to give to their lists pre launch.

You have a track record, that is one way to go.

So, if you spend the next 6 months working on the product, and launch in prime season about April or so, you could hit the 6 figure mark pretty easy and early in the year giving you plenty of time to develop other products or to expand on what you have all ready.

Again, it comes back to what your business is going to be about and how long you intend to be in business. Then it goes to the math. Right?

gjabiz

[Steven Wagenheim]

Originally Posted by gjabiz

Most "launches" last less than a month. Many for only a week or so.

So now you have a number, $100,000.00 during launch. With a basic affiliate program, you'd be giving away 50%...so you have to do 200K in sales (plus about 5% or so for overhead).

To make it happen QUICKLY and EASILY, then you need some Super Affiliates, a couple of the big boys to join in the launch, and you've identified they want BIG money, so if you have a 1000 dollar product, and you give away 500 to get the lists...

Then you need to only make about 200 sales to reach this level. As has been noted, there are many 1000 dollar launches some being virtual.

If you drop to a 500 dollar price tag, and go after the "medium" affiliates, but more of them, then you need to sell about 400 units to reach your 100,000 mark, getting 250 per unit.

If there are real products, then you subtract the costs.

To get it down into "everyone" land, you'd be selling a 300 dollar product, giving away 150 for the affiliates and have a cost of about 35 dollars for fulfillment, your gross net would be 115.00 per unit and you'd need to sell 870 units. Which may be very doable with your Warrior Connection.

The FAST way is to get Super Affiliates involved. Maybe even get them involved in the development, so they can prepare their own "Bonuses" to give to their lists pre launch.

You have a track record, that is one way to go.

So, if you spend the next 6 months working on the product, and launch in prime season about April or so, you could hit the 6 figure mark pretty easy and early in the year giving you plenty of time to develop other products or to expand on what you have all ready.

Again, it comes back to what your business is going to be about and how long you intend to be in business. Then it goes to the math. Right?

gjabiz

Thank you, thank you, thank you. That is perfect. Makes so much
sense it's almost child's play when you think about it. Yeah, that's all
it will take. And 500 to 1000 units is nothing. I usually do that on a new
product by myself. Problem is, that's ALL I do because, well, I do it myself.

This will make things a lot easier.