The Pros And Cons Of High End, Low End, Digital, Physical, Etc. (Need Feedback)

Okay, this is more of a question than it is an informative post, though for
some of you, I am sure that in my questions, you'll learn a lot.

I am right now wrestling with my next product, which is going to be my
creme de le creme. I am hoping for a March 2009 launch date.

Here is my dilemma. I am torn between high end, low end, digital and physical.

I know there are pros and cons to each. I have discussed these with several
people already, including Dean Shainin who has been a terrific help to me.

Okay, here is what I pretty much either knew or discovered through my
research as far as making sales, getting affiliates, etc.

Low End - When I say low end, I'm talking about up to $97. With a low
end product, from what I understand, the big names won't touch it.
They're not going to promote anything under $297 or above. So if you go
this route, you're pretty much limiting yourself to the intermediate
affiliates, which doesn't have to be a bad thing. There are plenty of them
out there. If you think not, take a look at the gravities of the top
Clickbank products.

Also, with low end, you're going to probably sell more units because more
people will be able to afford it. Some people just can't crank out $297 and
above for a product. Conversely, you'll need to make more sales in order
to make the kind of money that you'd made from fewer sales of a high
end product.

High End - You're not going to get a lot of affiliates because many won't
feel comfortable promoting a high end product. I know that there was a
time when I wouldn't promote a high end product. So I know the feeling.

Also, with high end, you're not going to make as many sales. Some people
just can't afford the product.

On the flip side, with a high end product, if you go through the pre-launch
process correctly, you WILL get a lot of big names, some of them with
lists that are massive.

Let me stop here, because this is where your own values have to come
into play.

I personally have always wanted to help as many people as I could. That
is what it has ALWAYS been about for me and NOT the money, which is
why I don't make more than I do.

But after beating my brains out against a brick wall for over 5 years, I'd
like, just once, to make things a little easier for myself.

Now, having said that, I can certainly do that selling a lower end product
and getting an army of affiliates.

But then I can't really create the product I want to create.

What I want to make...a product that I know is going to be the ultimate
guide for those struggling to make money online...can't be made and sold
for $97. It just can't. When you see the work that's going to go into it,
you'll understand. It's going to blow even MSA away, which really should
have sold for a lot more than it did. But oh well, what's done is done.

Bottom line: I am totally torn as to where to go with this. And until I can
come to grips with it, I can't do anything.

So this is where your feedback will help.

Would you rather have a product that maybe wasn't quite as extensive
but of excellent quality for less, or do you want something that is really
going to take your business to the next level?

Okay, next issue.

Physical Vs Digital - I understand that there is more perceived value
with a physical product. I have also heard about packaging and delivery
nightmare stories and quite honestly, that is not something I want to
deal with.

But...all the high end products that are out there. Aren't they ALL in
physical form? See, I don't know because I don't own any of them. So, I
need some feedback on what products are or were high end and whether
they were digital, physical or both.

Personally, I want to stay away from physical unless it is absolutely
required for a high end product.

** EDIT **

One more thing I forgot to add to this. Duh!

Clickbank Vs The Rest Of The World - It is no secret that there are
plenty of Clickbank products being sold with massive gravities. And yet,
you hear so many stories from people who refuse to sell Clickbank
products because of the recent problems and lack of sales.

This is a real dilemma for me. Do I ignore the potential of a big
launch getting the product up to the top spot, and thus losing
a lot of long term income, or do I go with Clickbank and risk losing
a lot of affiliates? Do I do both? Can you do both? Naturally, I'd
need two sales pages as Clickbank has it's own TOS that might
conflict with me choosing two affiliate options.

I appreciate any feedback that anybody can give me on this.

Let me conclude by saying this.

I know that regardless of what I decide and how I go about the
pre-launch process (I'm studying product launches now) if the product I
come out with isn't solid, it's game over.

The refunds will be huge and the players I get to promote it will NEVER
touch my products again.

Why am I saying this? Well, here is why and I hope this is the one bit of
advice that some people who are working their way up to creating their
own product get out of it.

There is a lot of talk about just "getting your product out" and not
worrying about it being perfect. Okay, not being perfect is one thing. But
it still has to be solid. You can't sell crap and get away with it for long. I
truly believe this. Now, not having bought a lot of products in my day,
especially from a lot of the big names, I can't say if these people are
consistently putting out good stuff or junk.

But I have purchased a few things from big names and they were all
excellent.

Mike Filsaime's Butterfly Marketing
Nitro Marketing Blueprint
Perry Marshall's Adwords book

All these were truly professional quality and worth every penny.

So please, if you're going to create a product, take pride in it. If for
no other reason, do it because you don't want your business to self
destruct before your eyes.

Anyway, if some of the bright minds here can give me some feedback on
the above issues (low end, high end, digital, physical) I would greatly
appreciate it.

Thanks for your assistance.