Tip To Get Great Topics For Emails, Blog Posts, and to Understand Your Markets Needs

3 replies
Here's a little tip others might find useful.

Every so often, send an email to your list announcing you are opening a q&a session for a certain time period. I sometimes do this on a Saturday.

Let them know you are standing by to give them your personal answer to their questions. Let them know that this is not a typical customer support email - this is a question & answer sessions with your personal answer returned to them within 30 minutes.

I like to have the email ask..."Please tell me the biggest problem you are having with X" and make sure to tell them that you are standing by, right now - personally - to answer the emails, and will personally answer within 30 minutes.

If your market is not very technologically advanced, like one of my markets, you may want to make it as easy as possible for them to ask you their question by just having to hit reply to the broadcast email you send.

What this does is allow you to get a feel for the problems your leads are having and the solutions they are looking for. But it also forces you to talk to 1 person and not try to talk to everyone at once.

Also, take the time to make a very thorough answer. You can direct them to a solution to their problem (perhaps your product or an affiliate product) or you can just answer their question.

Another benefit, is that you can use the personal email you wrote as another broadcast to your list or even make it into a blog post.

For example: if your market was photography...

(Aren't you glad I didn't use dog training, or golf as an example )

...Maybe someone will ask you a question saying their biggest problem is getting the lighting right for a portrait.

You can then use your answer to them in another broadcast or blog post with the subject/headline - "Problem with lighting your portraits?"

And the content is already created. And, it was created for a real problem you were told about, and you (hopefully) created the content to really help answer someone's question.

In other words, you were in "personal email mode" rather than "broadcast to my list mode" which will always make for a more effective email.

Try this and you'll be amazed at the amount of email broadcasts and blog posts that you will be able to come up with as well as sales that may occur.

Sometimes it's good to go out of "automation" mode and take time out to do some manual, personal stuff.
#blog #emails #great #markets #posts #tip #topics #understand
  • Profile picture of the author mmaeb
    Very similar technique to using a poll for production creation, plenty try but sadly, very few actually manage to do it well, in the last 4 years I think I’ve seen 1 that built any desire to even read the email to the end, it flowed well and raised the temp, its in my swipe file now.
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    • Profile picture of the author jamawebinc
      Originally Posted by mmaeb View Post

      Very similar technique to using a poll for production creation, plenty try but sadly, very few actually manage to do it well, in the last 4 years I think I've seen 1 that built any desire to even read the email to the end, it flowed well and raised the temp, its in my swipe file now.
      Or you can think of it as a survey. It's one of the most powerful and simple things there is.
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  • Profile picture of the author IdeaLady
    Another way to do this is to hold a teleseminar or webinar and take questions. I have done this with great success. And the recording of the event can even become a product.
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    Cathy Stucker, http://www.IdeaLady.com/
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