selling an ebook for $5???

It's contained with an Ebook Called 7dollarsecrets. It gives a script to you so when you sell an Ebook to someone they can take your ebook and sell it themselves just by adding there paypal email address at the end of your website url.

Buyers might not necessarily think that way. For all you know, they could be even more inclined to buy if they see the low price accompanied by a great salespage.

For your consideration...

If I go to any of my friends and acquaintances locally and ask them to buy my book, I'd be lucky to get one sale if I discounted that item by 95%... Those good folks are not in my target market, therefore, my product is worthless to them... If I were to get any sales on it, from family, friends and acquaintances, it would be from people heaping charity on me...

However, when I talk to those people who are truly in my target audience, then $12, $17, $27, $37 and $49 are respectable prices to offer...

I am not talking about micro or macro payments, but mid-range payments...

Maybe it is because I live in the United States that my products make good sense at those prices...

But I don't think that is it...

When I was poor, I imagined that other people were poor, so I found it difficult to sell something priced "more than I could afford"...

In essence, I was deciding what an affordable price was, based on my limited perspective about how much money I could afford to pay for such things...

One day, when working in a telemarketing office, I realized that the price tag attached to a product was not relevant to what others would consider to be an affordable price...

I couldn't afford the $495 on the product I was selling... But the people who were calling me on the phone had absolutely no problem getting out their credit cards and paying me the $495 to buy the "crap product" I was selling...

Wait a second...

Did you see what happened there?

My customers were buying the product, because THEY saw $495 value in my offer...

I did not see the value in the offer at all, but it paid the bills... I knew the package could be purchased at wholesale for $49...

Even though the pieces of the package could be purchased for $49, I wouldn't have given more than $20 for it...

I realized that it did not matter how I perceived the product at all...

What mattered is how much value my customers perceived the product to have...

If my customers perceived the value of the product to be 25x more than I thought it was worth, who am I to tell them they are wrong?

That was when I stopped valuing my products according to what I thought the product was worth...

That is when I started letting my customers decide the value of my offer...

I ask my customers to pay what their peers have determined my product to be worth...

Yes, micro-priced items sell more...

And macro-priced items sell at lower volumes...

But sometimes, those mid-priced items sell more in volume and profit than the low-price or the high-price...

A few years ago, a behavioral scientist did a consumer-buying test...

They went into a major department store and set up three washing machines next to each other...

All three machines were the exact same product...

The scientists set up cameras to watch how people behaved, then they put three different prices on the machines...

Machine #1 had the lowest price on it...

Machine #3 had the highest price on it...

And Machine #2 had a mid-range price on it...

When the store opened for business, the scientists watched and took notes...

After someone purchased, they did post-purchase interviews where they could...

The scientists watched people come in and look closely at the three machines -- looking for the differences...

There were no differences, because the three machines were all the exact same make and model...

Some people spent 20-30 minutes looking for the differences in the machines... They were comparing features and model numbers and everything...

And even those people, who took the time to study the three machines, followed the patterns of those who did not take much time to compare products...

10% always took the cheapest machine... #1

10% always took the most expensive machine... #3

and 80% always took the mid-priced machine... #2

Lessons?

People have a pre-conceived idea in their head that "cheapest" means low-quality... And 90% of consumers do not want to buy low-quality products...

People also have a pre-conceived notion that the most expensive product is the best-quality product... And 10% are always willing to buy the most expensive one, because they always want to buy the best-quality products...

The other 80% in the middle don't want to buy low-quality, but they don't want to overpay for something either...

When I create products and services to sell, I am always targeting the 80% in the middle, and never the 10% at the low-end or the 10% at the high-end of the perception scale...

It all depends on how JUICY your information is. Something that provides valuable content to one's business or is rare to find could be worth tons of $$$ where as an eBook thats everywhere and not as valuable will be worth rocks on the ground.

Decide for yourself how much your book is worth. Would someone be able to turn around and re use the information discovered to earn more then what they initially invested on the education? If so then, Charge for your time and efforts. If not, then I would say build a list, but most of those list members will not be educated and you may find yourself teaching people how to click a mouse instead of Internet Marketing.

Think, Observe, Plan, and Execute!

There are certainly a lot of words you can use instead of "ebook".

For myself, I strongly prefer "book" to "ebook", anyway: I think "ebook" is a devaluing term. (The only thing is, I suppose, that if you say "book", you then have to be really clear before they pay that it's a digital one, not a physical/shippable product).

Hmmmm food for thought, thanks guys!

The "book" has taken me very little time to produce as its coming from articles already written for the blog, it just need to be formatted and uploaded to sell. So no matter how much i sell it for its good money. I'm not expecting to strike it rich with this book but would like to build a good list of people with it. I like the idea of having a "paying" email list, i could then target them in the future for sales?!?

I've had another idea, i could make a smaller bribe say 1 chapter of the book for free to get those "freebie seekers" and still advertise the book for $5 for the "spenders" Good idea or not??