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Banner click through rates

by Blade Runner 77
6 replies
I'm learning about potentially using banner ads to promote a product and I'm wondering what is considered a useful, average click through rate? It's so I could judge whether my banner needs improving or the ad location needs rethinking.
I know thats a hard to answer question due to the number of variables but we do have guide lines for things like google ads ie 3-5% is acceptable, more is better, less is not very good, so I'm hoping we have something like that for banners, ie 3-5 per thousand?
thanks BR88
#banner #click #rates
  • Profile picture of the author SeanSupplee
    I dont even worry about the click thru rate instead do it based on what commission do you earn to what you paying. If your paying $150 a month to have your banner run then you better be making $151 a month more more. If your not toss it out. Same thing goes for CPM If its costing you $5 for 1,000 impressions and your commissions are $15 Well every 3,000 impressions better have 2 conversions or at least one to break eve. *For CPM I normally test them out for 12 -48 hours depending on how fast the impressions are being used up.
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  • Profile picture of the author Blade Runner 77
    I have a variety of reasons to ask that one, thanks for the tips SS, thats useful too.

    The question still stands; how many views to how many click throughs is considered useful?

    for instance too, we know that spam ads work on a million to one ratio, google ads 2-5%, banners =?
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  • Profile picture of the author socialbookmark
    I think it depends on three factors:
    1) Topic of your website : Many websites only need to be known and after it, as they are very useful and interesting for users, most of the users return to it again.
    2) Design of your banner : Banner and the design of it can effect the success rate of your advertising.
    3) The advertising system you are advertising in: For example as you said, Google Adsense has about 5% success rate. Adbrite and Bidvertiser are the same. But there are many other networks that has less than 1% success rate. It depends on the network you have chosen and no one can predict it or say a fix amount without knowing the advertising system you are going to use.
    I think the usual success rate is around 3% but as i said it can vary according to above points a lot.
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  • Profile picture of the author TimGross
    Originally Posted by Blade Runner 88 View Post

    ...we do have guide lines for things like google ads ie 3-5% is acceptable, more is better, less is not very good, so I'm hoping we have something like that for banners, ie 3-5 per thousand?
    thanks BR88
    I just wanted to clarify: Percents are based on a hundred and CPM is based on impressions per thousand. So a 3% clickthrough rate = 30 clickthroughs CPM per thousand.

    Interesting article here:
    So Many Ads, So Few Clicks
    about someone who advertised a banner on Facebook expecting a 1% clickthrough and instead got .04%. They were off by a factor of 250.
    A .04% clickthrough rate is 4 clicks per 10,000 banner views.

    I'm wondering what is considered a useful, average click through rate? It's so I could judge whether my banner needs improving or the ad location needs rethinking.
    If your banner fails you won't really know whether it was due to the banner or the ad location unless you have something to compare it to. If that banner does well somewhere else, then you know where you're advertising it isn't good. But if you have nothing to compare it to, you're pretty in the dark.
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  • Profile picture of the author petevamp
    Originally Posted by Blade Runner 88 View Post

    I'm learning about potentially using banner ads to promote a product and I'm wondering what is considered a useful, average click through rate? It's so I could judge whether my banner needs improving or the ad location needs rethinking.
    I know thats a hard to answer question due to the number of variables but we do have guide lines for things like google ads ie 3-5% is acceptable, more is better, less is not very good, so I'm hoping we have something like that for banners, ie 3-5 per thousand?
    thanks BR88
    Ctr does not matter unless you are paying for impression. Then you would need to worry about the ctr. Most sites allow for your banner to be run for the entire month and not with impressions. So you just need to make sure the site has a good visitor rate before making a purchase for such advertising.
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    • Profile picture of the author Blade Runner 77
      lol ...you've discovered what I'm after ...

      'So you just need to make sure the site has a good visitor rate before making a purchase for such advertising.'
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