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Framing a product positively or negatively. Which do you favor?

by J.Knight
4 replies
Hey folks!

Have any of you noticed a difference in results in how you frame your products?

Example:

Positive: Discover how to succeed at 'X' (and blow away the competition)

Negative: Discover why you're failing at 'X' (and what to do about it)

Which is better?

Keep pressing on,

JK
#favor #framing #negatively #positively #product
  • Profile picture of the author onera
    I think when you frame a product negatively, you should use interrogative sentence, like did you fail at MLM?
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    • Profile picture of the author J.Knight
      Originally Posted by onera View Post

      I think when you frame a product negatively, you should use interrogative sentence, like did you fail at MLM?
      You mean, I should make sure that it's specific?

      JK
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  • Profile picture of the author joe.marsh
    Most frame negativly because 2/3+ of people respond more to pain than they do pleasure.

    They would rather run from something then to something.

    Joe
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  • Profile picture of the author matthewd
    How about a little of both? I think I hit on more positive though on mine.
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