Change Your Headline Colors = Increased Optin
A quick share that I cannot claim as my own, but was reading a blog last month regarding colors that are trusted and I thought I would do a split test. The colors in question are green=trust and orange=buying against my normal red headline.
The results, green headline led to a 21% in opt ins. Orange lead to 8% increase. Based on 10,000 views of squeeze page.
Conclusion: In my humble opinion to early to tell but will use green for squeeze page headlines and orange for sales page.
Will report back when evidence more conclusive but thought I would share my early results.
Best regards
Nigel
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