Best use of new sales page?

by DavidO
3 replies
What's the best way to integrate an "old school" sales letter into a large, content-based site with lots of traffic without jeopardizing my rankings and search results? Converting on this site has always been a struggle.

Now I have a new, single-page sales letter of the "old school" type: no header; no fancy graphics; big, brash headline; and no menu nor links.

I think it will convert well but it's not compatible with my site. I'm considering two ways of using it:

1. Redirect my current index page to it. This will capture nearly all incoming traffic but once there, there's no getting out.

But what happens with spiders? Will the rest of my site be invisible to them?

2. Format the new page so that it's consistent with the rest of the site. Remove the menu from the header area and offer just a few links at the bottom of the sales page. This should retain my search rankings but there's still a risk that visitors will drift to other pages when they reach the bottom of the sales page. I'm hoping it's good enough that this won't happen, but who knows at this point?

Am I missing anything better? Thanks for any suggestions.
#page #sales
  • Profile picture of the author George Sepich
    You could add your sales page to your current site with an iframe.

    George
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    Need Help? GeorgeSepich.com Digital Marketing Solutions From George Sepich.

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    • Profile picture of the author DavidO
      Thanks... I like both of these suggestions. But I don't completely get it...

      If I put the sales letter in a new directory how do visitors land there? I have to assume that I'm supposed to redirect them from the current index page?

      As for the iframe, I've used them before for various things. They're easy. But how would an iframe apply in this case?
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