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How to market a specific product without violating trademark laws?

by Matt Ward
4 replies
Let's say you want to make a website specifically selling a certain hot iPod accessory. You can't put "iPod" in your domain name, of course, for fear of being sued, your website being shut down, etc.

How do you set up a domain name with keywords involving "iPod" without actually having iPod in the domain name? Let's say you want to market a specific kind of iPod accessory, a made up example being "iPod radio." If you want to build your website around the keywords "iPod radio" how can you do it without bringing down the wrath of Apple?

This is something I'm struggling to understand. I have some decent ideas for niches but don't understand how to build a website around the specific product without using the trademarked name in the domain. I've found some small niches for a specific item or accessories for a certain item but the buyer would almost certainly use the brand name in their searches to find the items.

If someone could explain this I would really appreciate it!
#laws #market #product #specific #trademark #violating
  • Profile picture of the author SageSound
    you've just written a short article filled with a trademarked term that's posted on a site with no mention of that term in its domain name. But there's a far better chance that it'll get picked up by the search engines here than a hundred posts you'd make elsewhere.

    If ALL it took to get a flood of traffic to a site was to put a specific term in a domain name, then we'd all be filthy rich!
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  • Profile picture of the author impact-productions
    Set up a domain based around the 'radio' keyword.

    Create a subfolder based around the 'ipod' keyword.

    Focus your efforts and traffic generation around the subfolder.

    Thom
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  • Profile picture of the author Matt Ward
    So, if you made the website something like "www . radioreviews .com/ipod/" it would be feasible to rank on google for "ipod radio" keyword? Or is it much better to have the exact domain match?
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    • Profile picture of the author petevamp
      Originally Posted by mattward View Post

      So, if you made the website something like "www . radioreviews .com/ipod/" it would be feasible to rank on google for "ipod radio" keyword? Or is it much better to have the exact domain match?
      By a sub folde rthat does not mean radio reviews /ipods they are taking a sub folder which is ipod . radioreviews now you have your exact term for ipod radio as your domain. Which you can focus all of your traffic to go directly to that home page instead of your radio reviews home page.

      I would also like to point out as well that you should try and keep the reviews out of any domain. For if you plan is to use press releases certain sites do not allow sites that do reviews of certain types of products. This is only my experience and you might have better luck with that then I did at first. However I will no longer place the term reviews in my domain because my press releases where being rejected because of it.
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