Beating big name "authority" sites in rankings - how hard?

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I'm looking at a certain keyword where my main competition would be ConsumerSearch with 70 backlinks to the relevant page, with epinions and howstuffworks just slightly behind. The site in spot #4 and 5 is a web store with nearly 1000 back links and what looks to me like it's been SEO'd. Judging by this, I'm guessing it's almost impossible to beat those big authority sites?

I've also come across keywords where youtube and amazon are among the top spots.

How hard is it to beat these big name sites in rankings? Or is it even worth trying for a micro niche keyword?
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