5 replies
Hi guys - I'm just looking for some opinions on how to setup this website:

spreadbettingcompanies..com


I know spread betting isn't that prevalent in the states but in the UK it's very popular. There are typically two types of market you can place a spread bet on: sports and financial.

What I am in two minds about is how to set the site up. Would YOU:

1. Have a splash type homepage linking to financial spread betting and sports spread betting individually. I'm thinking this will help keep bounce rates at a minimum/help with conversions. However, this would mean I'd essentially need to get 2 separate sites designed.

2. Have one main site with the homepage focussed around financial spread betting (the most popular) with a separate menu tab for sports.

Your feedback is greatly appreciated .
#advise
  • Profile picture of the author JasonValens
    I think I'd look at whether the demographics / psychographics etc are the same for sports and financials. If not then split them.
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  • Profile picture of the author mark587905
    I would go for the 2 sites option and optimise for your chosen keywords on each site. Only my opinion though.
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  • Profile picture of the author kenny5
    Having each site focus on its own market would be better in my opinion. Having targeted sites is always better than a site with two different topics.

    I'm not familiar with these but it sounds like they are pretty different.
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    • Profile picture of the author garybooth
      I am not very knowledgeable about gambling, but from what you have described, spread betting is the topic, and sport and financial are the main categories.

      There obviously isn't only one right answer, but I personally would create a single site (spreadbetting.com), with two main categories (sport and financial). I would then talk a lot about spread betting strategies in general, and under the categories I would talk specifically about sport and financial spread betting.

      I hope that makes sense :confused:
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  • Profile picture of the author Marcoose
    Thanks for the feedback guys.

    I am still in two minds, mainly due to laziness/time constraints. Ideally I would like to develop 2 sub sites but that means twice as much content, and twice as much work! Im pretty sure though it will be worth it - I'm pretty hopeful with this domain.
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