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What's wrong with my landing page? Help please.

by Alp Bozkurt
10 replies
Hello Fellow Warriors,

My landing page is <<< muscularyou.com/l/ >>> (Sorry I cant post links)

I use ppc to drive traffic and I have managed to get cheap clicks for the product name keyword. The purpose of the page is collecting the leads.

BUT the problem is, the signup rate is around 15%. This is far too low for my expectations. I thought it would be easy to get signup rates above 70% easily since I've put myself in place of the visitors and put what would they like into the offer.

I used a very similar product myself and I remember that I was very hungry for a sample chapter and honest reviews of the product when I was looking for information about the product, just before the purchase decision.

Were it just me? Is the concept flawed?

Why do you think my landing page converts so poorly?

Thank you very much!
#landing #page #wrong
  • Profile picture of the author Kevin Marshall
    We really need to see your actual website link before we can offer any suggestions. I just tried to go to your website based on the information you posted and I didn't get anywhere.
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    • Profile picture of the author Alp Bozkurt
      Originally Posted by kevinmarshall80 View Post

      We really need to see your actual website link before we can offer any suggestions. I just tried to go to your website based on the information you posted and I didn't get anywhere.
      Hey the page url is <<< muscularyou.com/l/ >>>

      Did you copy-paste the full url?

      Thanks!
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  • Profile picture of the author nistan
    Something about your main heading dosn't sit right with me. It seems to busy up front and dosn't grab my attention. I would suggest one short, powerful attention grabber and a call to action near the bottom.
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  • Profile picture of the author Marian Berghes
    like nistan said...loose that big chunk of text that stays above the heading....remember that you have about 10 seconds to attract their attention and make them read on...if you have that much text straight from the beginning they might get bored by the time they get to the actual offer.

    You can also try and add another opt-in form in the right side of the website, and I recommend to integrate it with the header image somehow...
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  • Profile picture of the author Alp Bozkurt
    Thanks guys!

    I'll change the headline with a shorter one, thanks.

    Do you think it's the big&long headline that keeps the signup rate around 15% ?

    Do you have any other suggestions please?
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    • Profile picture of the author Francis Miller
      Three initial thoughts:

      1. Your attention paragraph felt like hard work to read through. It's too long and the font's too small so it seemed as if you were asking for alot of commitment before you'd really got my attention.

      2. In your main headline, the opportunity to "see lots of sample pages and screenshots" didn't seem like a strong enough benefit.

      3. I don't think "honest" sits well in "honest reviews" as I'd assume that should go without saying. How about "10 independent reviews of the program, written by excited (or satisfied) bodybuilders all across the globe".

      Hope that's helpful.

      PS. You've got a typo with "oppurtinity".
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      • Profile picture of the author Alp Bozkurt
        Originally Posted by Francis Miller View Post

        Three initial thoughts:

        1. Your attention paragraph felt like hard work to read through. It's too long and the font's too small so it seemed as if you were asking for alot of commitment before you'd really got my attention.

        2. In your main headline, the opportunity to "see lots of sample pages and screenshots" didn't seem like a strong enough benefit.

        3. I don't think "honest" sits well in "honest reviews" as I'd assume that should go without saying. How about "10 independent reviews of the program, written by excited (or satisfied) bodybuilders all across the globe".

        Hope that's helpful.

        PS. You've got a typo with "oppurtinity".
        Thank you Francis Miller,

        For your thought #1, I copied the font and style of "Attention" paragraph from some very successful and very long sales letters. But since mine is only a short squeeze page, I now understand that it should be short. Thanks.

        For #2, the main idea of the squeeze page is getting the visitor email in exchange for the sample chapter. This main idea will not change if I change the headline. Is the idea flawed? I thought that people would like to see a sample chapter before they make the purchase decision. I always search for a sample chapter for ebooks, search for a demo for software, etc. before buying them.. Were it just me?? I just tried to put my feet into potential visitors' shoes.
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        • Profile picture of the author Francis Miller
          Originally Posted by iworkhard View Post

          ....For #2, the main idea of the squeeze page is getting the visitor email in exchange for the sample chapter. This main idea will not change if I change the headline. Is the idea flawed? I thought that people would like to see a sample chapter before they make the purchase decision. I always search for a sample chapter for ebooks, search for a demo for software, etc. before buying them.. Were it just me?? I just tried to put my feet into potential visitors' shoes.
          No I don't think it's a flawed idea to offer a sample chapter. I just think that you should have some other benefits in the headline so that you start to get people interested in signing up for the sample chapter.
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  • Profile picture of the author Khalil Bashir
    I would post my opinion, but it seems like everyone else has hit all of the points that I wanted to touch on.
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  • Profile picture of the author PalatnkFactor
    I would never use the word WARNING on my landing page...that word enables a negative emotion.
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