Affiliate commission structure idea
Hey, just thinking out-loud here.
I personally don't like product launches, I think they are way over-rated. I know why people do them, but I'd rather go for continuity products than one-time sales.
Anyway...
I'm preparing some non-continuity products and am thinking about different ways to do the affiliate sales and would love your feedback and experience.
I pay two tier - 40% on the first and 10% on the second.
My affiliate software allows for a "coupon" at the sale, and it doubles as the affiliate-tracker (in case their affiliate link gets washed out or some other weirdness goes on).
My thought is this - Let the affiliates drive traffic to the normal sales page where their customer sees the full price. They know they have this coupon so they know they will get a discount.
And here's the crazy part - I set a "floor" price that I don't allow the product to be sold less than, and the affiliate can basically name the price of the coupon. So maybe for a $197 product I allow the affiliate to have a $187 coupon. Sure, he gets less money ($4 per sale), but he can pass it on to his list as a big savings - something that gives value to his list), or he can set the coupon at any other amount - just no more than $187. It's the affiliate's call, however he wants to run it through his list.
There are some interesting variations that can come off of that:
1. The affiliate doesn't tell how much the discount is - just that it's substantial. The visitor has to get to the point of entering the coupon before seeing the discount - by then they've gone through the sales presentation and are at the point of sale, they just have to click that they want to continue with the $10 purchase (or whatever the final price is). Amazing, no?
2. The affiliate can tell his list that the amount of the coupon will decrease in 48 hours, that he can only negotiate this price with me for the next 48 hours, after that it goes up (the price). And then we change the coupon amount by the agreed pricing @ 48 hours and he sends a second email saying he's sorry the discount is not as deep, but it's still a considerable discount (he can even disclose the amount if we're not going to do idea #1), but the new price is only good for the next 48 hours (or however long). We can go through several iterations of that until they are at the full price or the coupon is at a set "final" amount (like $50 savings on a $197 product). Again, that's all up to the affiliate. He can work the offer to whatever he thinks will benefit him the most.
Ideas? Feedback?
I can't wait to read what you have to say!
(Thanks!)
I personally don't like product launches, I think they are way over-rated. I know why people do them, but I'd rather go for continuity products than one-time sales.
Anyway...
I'm preparing some non-continuity products and am thinking about different ways to do the affiliate sales and would love your feedback and experience.
I pay two tier - 40% on the first and 10% on the second.
My affiliate software allows for a "coupon" at the sale, and it doubles as the affiliate-tracker (in case their affiliate link gets washed out or some other weirdness goes on).
My thought is this - Let the affiliates drive traffic to the normal sales page where their customer sees the full price. They know they have this coupon so they know they will get a discount.
And here's the crazy part - I set a "floor" price that I don't allow the product to be sold less than, and the affiliate can basically name the price of the coupon. So maybe for a $197 product I allow the affiliate to have a $187 coupon. Sure, he gets less money ($4 per sale), but he can pass it on to his list as a big savings - something that gives value to his list), or he can set the coupon at any other amount - just no more than $187. It's the affiliate's call, however he wants to run it through his list.
There are some interesting variations that can come off of that:
1. The affiliate doesn't tell how much the discount is - just that it's substantial. The visitor has to get to the point of entering the coupon before seeing the discount - by then they've gone through the sales presentation and are at the point of sale, they just have to click that they want to continue with the $10 purchase (or whatever the final price is). Amazing, no?
2. The affiliate can tell his list that the amount of the coupon will decrease in 48 hours, that he can only negotiate this price with me for the next 48 hours, after that it goes up (the price). And then we change the coupon amount by the agreed pricing @ 48 hours and he sends a second email saying he's sorry the discount is not as deep, but it's still a considerable discount (he can even disclose the amount if we're not going to do idea #1), but the new price is only good for the next 48 hours (or however long). We can go through several iterations of that until they are at the full price or the coupon is at a set "final" amount (like $50 savings on a $197 product). Again, that's all up to the affiliate. He can work the offer to whatever he thinks will benefit him the most.
Ideas? Feedback?
I can't wait to read what you have to say!
(Thanks!)
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JohnMcCabe -
Thanks
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